love is stored in the octoboss

Despite being in one of the highest positions in Immortan Joe's rule, The Bullet Farmer and The People Eater's names are more like job descriptions than actual names. The names give some idea as to who they are, but the general idea is that one's a manufacturer and the other's an accountant. That's all that really matters.

There's no personal connection to the titles. The Bullet Farmer does have a passion for what he does, being ex-military and all, but knowing a lot about guns isn't unique when everyone has to use them now. The People Eater's name has more than one meaning, him working with numbers and being a cannibal, but cannibals are more common and anyone would learn how to count and calculate if it meant getting a safe place to sleep. Anyone could take their titles and places and nothing would change, no problem at all.

But no one can take Joe's name. He IS The Immortan Joe. Joe the Immortal, who rose from the dead and is saving the Wasteland. His name was Joe and it still is, now with the reminder that he is above any and everyone.

The other two warlords don't have or get that image, and Joe made sure of that. He could have called them something that mattered more than a job, but that would mean sharing the spotlight. And no god likes sharing their influence and power.

With this in mind, I wonder if Joe sees The Bullet Farmer and The People Eater as an extension of himself, and expects them to follow his exact orders and ideals. I personally think Joe just sees The Eater as a tool to look after his strongholds, which would explain why he just shot him in Fury Road. The Farmer is different.

Joe's view on The Bullet Farmer is more complicated because of their longer history together, so he has a warped perspective on their relationship. I can see Joe trying to push his own views onto The Farmer, trying to make him share his thought process and explanations, but still follow and admire him. Kind of like a narcissist trying to control their close friend. In a way he wants to bring The Farmer to a "higher level" in his leadership because he cares about him, but he also wants to use him and live vicariously through him.

"You are important to me, but you will never be as important as me," The Immortan Joe to The Bullet Farmer at some point.