Invertebrate Enthusiast

and then on the day of the show, my friend asks, "where is the camera I requested?"

gallerist: "you didn't request a camera"

my friend: "I did, and you confirmed that you would have one here."

gallerist: "that isn't true."

and then she proceeded to pull up the email thread, and my friend could see that every single email they had sent had been summarized by AI, and that the gallerist had then had AI write a response to them based on the AI summary, and that the AI had detected that they needed a camera, and confirmed on behalf of the gallerist that they would bring a camera, but because the gallerist had offloaded the work of actually reading and responding, she simply hadn't actually made any note of it herself, therefore didn't bring it, nor did she even know one was needed.

and when it released for ios? holy fuck were they DROWNING in money. when they took a weekend to put the game on sale for a dollar, down from five, a couple months after release, they made as much in that one weekend as they did since its release. it was among the top paid apps for weeks.

with critics, peggle was among some of the top downloadable, mobile, and general best games of all time at the time of its release in 2007 and onwards, and it only shot up in popularity as they made it more accessible to more people. and this was in a time before candy crush.

the thing about simple addictive puzzle games is that they make you feel competent, confident, smart, and cool for being good at them. not everybody can learn how to aim in a shooter or the best strategy in an rpg. but anybodys grandmother or baby brother can play a simple puzzle game, and the nature of these games and the way they make you feel only makes you want to play more and more.

however very very fucking few people who play simple puzzle games that you can master on the toilet would be going to E3 in the early 2010s. remember in 2012 when every ~hardcore gamer~ would screech about ‘fake gamers’ who only play candy crush? thats what peggle was. it was THE crack mobile game from the pre-candycrush era.

no one who was excited about peggle was going to E3. the hundreds of thousands of people who played peggle were not the type of people who would consider going to (or even giving a shit about) E3.

but it sold like hot cakes, and candy crush was churning out content like a madman, and EA owned popcap now, so because the game sold amazingly, and because they wanted to keep cashing in on it, and because corporate drones who controlled the scripts didnt comprehend that their consumerbase isnt one homogeneous mass, they decided to announce peggle 2 at E3 2013.

but not just “oh by the way peggle 2”, no. peggle sold like skyrim, it sold like black ops, clearly they should be saving the best for last, they should announce it like it was the craziest most incredible announcement of the night!

thus:

“i only date people who have a touch of the tism, here’s how you can find your own neurospicy baddie with [sponsored product]”

“10 reasons why [sponsored product] is going to be your newest hyperfixation”