Regarding a recent topic: The Merry Widow business account growth looks quite natural and grows in waves with several spikes (+202 on Apr 12, a three-day run of +41, +107 and +95 on May 15β17, +123 on May 25, and +167 on Jun 7) You can map that to the timelines. According to the stats 93% of her followers are Female, 35% from United States (in big need of 1:1 animal therapy in Cork) and 80% also follow Sam on instagram. Looks like simple math to me.
No signs of bot-style patterns or suspicious repetitive growth. On average she gains 32.8 followers per day. But if we blindly extrapolate the current average to reach Sarah Holden levels: Estimated arrival at 742k followers: around February 2088. πππ
Dear Recent Topic Anon,
I welcome your submission, because it debunks the myth of the sudden and spectacular growth of that particular audience.
Considering the numbers which coincide with what I have, too - this is neither sudden, nor spectacular.
Scottish Xena already was a C-tiered fitness influencer. She already had secured on her own several product placement contracts she was actively promoting. Those contracts were clearly justified by her own efforts and her own illness and drastic change of lifestyle story. Her content was almost perfectly aligned to her personal brand and message - spare perhaps the innuendo posts the S rapport (client account?) pushed on her feed. That being said, she has also exposed her child - until something happened that made her stop in her tracks and moderate the sharing. Maybe his father reacted? One can only speculate.
Compared to the steady flow of Xena's followers, what happens with this account is a dripping, mediocre affair. Perhaps on par with OL being over and people slowly disengaging. She simply got the short end of the stick, here. That being said, what she sells is also mediocre, not original and just too full of it to enroll durably. Brand-wise, she is just a lackadaisical opportunist, who takes her audience for children or senile fools.
