THOUGHT BOX

SEO – Table of Contents

  As discussed in my introductory SEO blogpost, SEO is the magic wand that you would need to make search engines rank your blog page higher, and eventually get you more footfalls and traffic.

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SEO – Page Optimization

Page optimization is the process of making sure that your website functions in the most effective way possible in relation to search engines.

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SEO – Keyword Selection

Keywords are important building blocks of any organization’s SEO strategy; optimizing a site with strategic keywords can help you largely influence your target audience. Also, regulating the keyword spread will give you the power to tweak your campaign as per requirement.

To build a successful blog, you’ll need pick the right set of keywords. Subsequently, you’ll  be able to gather data about…

SEO – Analytics

An ideal business website is the one that does effective promotions, builds brand and generates ample leads for the business. Based on my previous blogs, you may have gathered how structure of a website directly impacts its lead generating potential.

However, it is not just enough to know that, but its also important to understand exactly how to measure that impact and improve on it.  The secret…

SEO – Choosing a Niche

When starting out with a website or a blog, it is very important to base it upon some niche topic. Having a wide array of topics on your website may confuse not just the search engine crawlers, but your readers as well!

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SEO – Domain Registration & Web Hosting

For a moment, think of your website as a physical business. A physical business would inevitably require an office space to conduct the business. This “office” would likely host the businessperson (give them physical space to conduct their business). Likewise, even an online business requires some “hosting” platform to keep it going.

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SEO – Domain Name

In SEO, all major elements of a website/brand must be synced in order to ensure the best results. Considerations like adding the right set of keywords, creating quality content, and optimizing backlinks can all spell a successful strategy.

One might have quality content, and the right set of keywords, but this would not tantamount much, if the chosen domain name doesn’t gel well with the site’s…

Search Engine Optimization (SEO)

Introduction

SEO – a acronym for Search Engine Optimization, is the name given to the activity of improving search engine rankings of a website or a webpage.

Normally, when a keyword (search query) is looked up, search engines first display those websites and web pages that it considers better relevant and more authoritative. Authority is mostly measured by analyzing the quantity and quality of…

Hitchki – Bandra Kurla Complex, Mumbai

One of the best food experiences in a long time. Went there today (15th August 2018), and not suprisingly, the decor had tricolor undertones.

Since it was also a dry day, couldn’t really try the alcoholic beverages. Tried mocktails – ‘Richie Rich’ and ‘He-man’, both were absolute delights to start with!

Among starters, tried ‘Bhatti Ka Paneer’, which looked appetizing presentation wise, but…

It’s Not You, It’s Your Workplace!

Workplaces can often seem like a second home. After all, you spend almost a third of your day there. Inevitably, you also tend to spend more time with your co-workers than you do with your own families.

  It naturally follows that – if you’re not happy with your work environment, the resulting dissatisfaction can easily creep onto your personal life, damaging everything from your self-esteem to…

What is it to be Rare?

I discovered something interesting in the past few days, as I learnt about Myers Briggs, a personality indicator based on Carl Jung’s theory – that states that we all have innate tendencies that direct how we see the world and how we function in it.

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The Truth behind Greener Grass

  The road not taken,

Seems like the better one.

We doubt our journey

Believing we’ve missed the fun.

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Busy-ness does not mean Business

Are you often busy, but when you look back, you can’t help but wonder – where has all the time has gone?

In today’s world, it is so easy to be busy rather than being productive.

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A Wife’s Poem……..

Rofl 😀

Workplace Sexism: What changes?

A few days back, I received a message on LinkedIn from a popular tech magazine editor: “I invite you to join my network and have a mentor. I like to help young professionals. If you want to try publishing on tech topics, I’ll consider your work for our website.” “Thank you very much. Will definitely consider”, I gleefully replied. She continued, “You strike me as a rising star. We need to shine…

How many leaders do you need anyway?

We live in a world where “innovators” and “disruptors” are glorified, but no company (or society) could perform if such individuals make up the bulk. In fact, for any system to function, a majority of its people need to simply FOLLOW rules. (more…)

Aasaan Hai….

How many of you (like me) are ardent Sandeep Maheshwari fans? I don’t think there is anyone who isn’t blown by the unsullied thoughts of the great orator! I personally try to uphold each and every advice of his. (more…)