Oh, okay. I see. You think this has nothing to do with you. You go to your closet and you select out, oh I donβt know, that gaslight gatekeep girlboss meme, for instance, because youβre trying to tell the world that you think modern feminism has been co-opted by corporations. But what you donβt know is that that meme is not from Instagram, it's not from Twitter, it's not from Tiktok, itβs actually from Tumblr. Youβre also blithely unaware of the fact that in January 2021, Tumblr user missnumber1111 posted, "today's agenda: gaslight gatekeep and most importantly girlboss." And then I think it was a-m-e-t-h-y-s-t-r-o-s-e, wasnβt it, who reblogged it with an image of the phrase edited over a piece of "Live, Laugh, Love" wall art? And then gaslight gatekeep girlboss showed up in the feeds of eight different Twitter repost accounts. Then it filtered down through Instagram and then trickled on down into some tragic βalt side of Tiktokβ where you, no doubt, fished it out of some clearance bin. However, that meme represents millions of notes and countless Tumblr users and so itβs sort of comical how you think that youβve made a choice that exempts you from Tumblr when, in fact, youβre wearing the meme that was selected for you by the people in this room. From a pile of βstuff.β
