Twitter thread by Robert G. Reeve (@RobertGReeve)
Iām back from a week at my momās house and now Iām getting ads for her toothpaste brand, the brand Iāve been putting in my mouth for a week. We never talked about this brand or googled it or anything like that.
As a privacy tech worker, let me explain why this is happening. (spool of thread emoji)
First of all, your social media apps are not listening to you. This is a conspiracy theory. Itās been debunked over and over again.
But frankly they donāt need to because everything else you give them unthinkingly is way cheaper and way more powerful.
Your apps collect a ton of data from your -phone. Your unique device ID. Your location. Your demographics. Weknowdis.
Data aggregators pay to pull in data from EVERYWHERE. When I use my discount card at the grocery store? Every purchase? Thatās a dataset for sale.
They can match my Harris Teeter purchases to my Twitter account because I gave both those companies my email address and phone number and I agreed to all that data-sharing when I accepted those terms of service and the privacy policy.
Hereās where it gets truly nuts, though.
If my phone is regularly in the same GPS location as another phone, they take note of that. They start reconstructing the web of people Iām in regular contact with.
The advertisers can cross-reference my interests and browsing history and purchase history to those around me. It starts showing ME different ads based on the people AROUND me.
Family. Friends. Coworkers.
It will serve me ads for things I DONāT WANT, but it knows that someone Iām in regular contact with might want.
To subliminally get me to start a conversation about, I donāt know, fucking toothpaste.
It never needed to listen to me for this. Itās just comparing aggregated metadata.
So. They know my momās toothpaste. They know I was at my momās. They know my Twitter. Now I get Twitter ads for momās toothpaste.
Your data isnāt just about you. Itās about how it can be used against every person you know, and people you donāt. To shape behavior unconsciously.
Appleās latest updates let you block appsā tracking and Facebook is MAD. Theyāre BEGGING you to just press accept and go back to business as usual.
Block the fuck out of every appās ads. Itās no just about you: your data reshapes the internet.