Costco CEO Ron Vachris did the “CEO eats his own product” challenge by destroying a hot dog (and confirms the Costco hot dog combo is staying at $1.50 forever). LEGEND.
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Most people know the warning from Costco founder Jim Sinegal to Costco’s previous CEO about raising the price of $1.50 hot dog combo: “I’ll f**king kill you.”
This exchange Sinegal has with the Seattle Times is better:























