Step Follows Step

on art and self

james baldwin (via @thenightlymirror) \\ sheila heti pure colour \\ czesław miłosz ars poetica? \\ sandra cisneros the house on mango street

They didn't just cut out the parts with the oat milk, they skillfully edited over all the god-damn branding and replaced the audio.

But what I still find most hilarious about this whole commercial is the fact that everything they show in this solar punk world seems to be made with sustainable, zero waste and reusable materials.

Everything EXCEPT THE FUCKING CHOBANI BRANDED STUFF! The only plastic you see in this whole commercial is all the straight to the landfill packaging made by the very corporation that tries to sell how sustainable and "green" they are. Unintentional self satire at its finest.

They couldn't even show their yogurt and milk in (basically infinitely reusable) glass containers because they pretty much only sell their shit in plastic

Another really interesting thing about this edit is that they changed the label on the side of the apple-picking machine.

From "donations" to "commons". It's a subtle change, but it makes a huge difference in the world-building of the video. The former implies that this big orchard belongs to an owner and that they're donating the fruits to "the less fortunate" (and, by extension, that poverty is still a thing); the latter implies that the orchard belongs to everyone and that the fruits are free to take in the spirit of solidarity.