Dig : Yellowtail

‘Who made beer king of the campsite?’ tackles those truths head on and leverages the tension that comes from the limited choice we all have when camping.

"The beauty of this idea is that it uses the familiarity of Jury Duty to follow a ‘trial’ process that involves tasting and delivering a verdict on beer. There’s always a new case to crack, and a new beer on trial which provides an ongoing opportunity to facilitate engagement in an interactive way for consumers, and enable us to learn about what Australians like to drink.” Thinkerbell chief thinker & founder Adam Ferrier

“We’re very excited to bring the chill of Pernod Ricard’s Lively range to life through new out of home innovation, that not only commands attention, but gives Aussies a relief from our sweltering summer." - Danielle Galipienzo, director, client and advice management at Initiative Media

Designed by Scoundrel’s renowned designer and artist, James Dive, the bar has been created to champion the creative potential of our waste.

An exciting and interactive OOH approach to premium craft beer marketing by Vietnam brand, Belgo.

BrewDog argues back on controversial ad campaign, claiming that customers would be familiar with its playful marketing style.

The campaign continues retelling stories from the life of Daniel Francis Murphy, Dan Murphy’s entrepreneurial founder, highlighting his dedication to providing the best price possible.

Colin Gordon, Ardberg distillery manager, said: “Whisky and pies are hard to beat, but whisky in a pie? That’s in a league of its own!"

Insights into the Yalumba campaign to drive people back into restaurants post covid

“Our reinvented Piquette is like a wine-flavoured sour beer or seltzer. It is a blend of Sangiovese skins, botanicals, wild yeasts, water and a whole lotta love!” said Chapel Hill senior winemaker Bryn Richards.

Bourbon and cola lovers can score a spicy twist on the classic combo with a Fireball Whisky with Cola premix – similar to the much-loved classic bourbon and coke but with Fireball’s cinnamon twist.

TABOO managing director James Mackinnon, said:  “Attaching a ritual to a product can unlock enormous value for both brand and consumer- particularly when it connects to a unique and compelling product truth.

Chris Parker, founder and CEO, Awaken says, "The objective of this campaign for Awaken was to communicate the refreshment, social associations, and great taste of the Kraken Black Mojito, sparking intrigue with dark spirit drinkers."

According to reports from alcoholic beverage analysts IWSR, the seltzer category is set to grow by 25 per cent in Australia by 2025. By that stage, it’s predicted that alcoholic seltzers will account for half of all global ready-to-drink volumes.

As Christmas draws close, Bundaberg Brewed Drinks has launched its nostalgic Christmas campaign, featuring vintage archival footage from a 1970’s Australian Christmas.

Jessie Xiao, head of marketing, Tsingtao International said, “It was important to the brand that the core of the campaign embodied the Tsingtao DNA of fun and celebrating the moment, with a social persona best shared with friends."

"Our campaign taps into several ‘win-win’ moments; Hahn, a beer which is both low-carb, yet doesn’t compromise on taste whatsoever”. - Ed Jamison, Lion brand director