Design Quotes

The right interaction or technology is the one that best meets the persona’s needs, and not merely the newest or most exciting.

The big difference between someone who is a UX professional and someone who isn’t comes back to that word: responsibility.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Successful products happen by fundamentally changing people’s perception of what will fulfill their need and providing a painless transition into the “new”.

There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design

Turn yourself into a constant redesign machine. Think about how to improve any product and service that you see. Including a door handle and a coffee machine. Observe people around you and analyse patterns in their behaviour, problems that they encounter using certain products etc. Whenever you’re tempted to design something, stop yourself and try to describe: who’s the Customer, what’s the Problem and what could solve the Problem (the C-P-S Hypothesis).

Experience Design is about emotion