#ios design

At Betafore, we are passionate about all things digital, from crafting flawless code to creating YouTube thumbnails that compel viewers to pause. Bad thumbnail designs that don't work on phones, especially iPhones, are one of the biggest mistakes that even the best makers make.

If you're losing views or struggling with click-through rates, this post is for you, because the problem might not be your content, but your thumbnail. Thumbnails are the first thing people see when browsing, and if they’re not eye-catching or clear, viewers may scroll right past your video, no matter how great it is. A well-designed thumbnail acts like a billboard for your content, grabbing attention, sparking curiosity, and encouraging clicks. In today’s crowded YouTube space, your thumbnail could be the key difference between getting lost in the feed or standing out and getting watched.

What is a YouTube thumbnail?

YouTube thumbnail is the small preview image that represents a video and helps attract viewers by giving them a quick idea of the content. It's often custom-designed with bold visuals, readable text, and eye-catching colors to stand out in search results and recommendations. A good thumbnail can significantly increase clicks and views by making the video more appealing and clickable.

📱 The #1 YouTube Thumbnail Mistake on iOS

Safe Zone Violation In Design: A safe zone violation is created by placing significant components, such as faces or text, in close proximity to the borders of your thumbnail. 

On iOS, YouTube overlays things like:

The length of the video

A "Watch Later" button

Playlist icons

These run exactly on top of your thumbnail corners. So, guess what if you have forced your strong title or face expression into the corner? Readers of iPhones cannot see it. It is either covered or clipped.

Other Common Mistakes to Avoid

The majority of YouTube traffic comes from mobile devices, and if your thumbnails aren’t optimized for small screens, you're likely losing a huge chunk of potential viewers before they even click. Below are common thumbnail mistakes that can cost you views, along with why they matter and how to fix them:

How to Design Better YouTube Thumbnails for Mobile

Here are Betafore’s top tips to make sure your YouTube thumbnail design is optimized for iOS and mobile devices:

Use a safe zone - Keep text and faces away from the outer edges.

Think BIG - Text that is bold and has a lot of contrast always wins..

Check mobile previews - Use YouTube Studio or test thumbnails on your iPhone before uploading.

Put feeling first - Faces with strong expressions always get more clicks.

Design mobile-first - Over 70% of YouTube traffic comes from phones. If it works on iOS, it’ll shine everywhere.

Why Better Thumbnails Matters?

“90% of the best-performing videos have custom thumbnails, according to Google Help.”

A strong YouTube thumbnail isn’t just about looks , it drives clicks, increases engagement, and boosts your content in the algorithm. And with most users on mobile, iOS optimization is non-negotiable.

At Betafore, we help creators, influencers, and brands design content that doesn’t just look good but also performs.

Want Thumbnails That Drive Real Results

From high-performing websites to thumb-stopping visuals, we build digital experiences that drive results. Design. Strategy. Impact - every click counts.

Fordern Sie Ihr iPhone 14 an! 

this is still a work in progress — social media & texting applications are not yet changed entirely

I am preparing for next week’s project that will consist on designing a new mobile e-learning app to be launched on both iOS and Android. 

For that I had to chose between 3 already created user personas that were slightly different in some aspects. For this project I am choosing Alicia.

Alicia is 31 y-o, working as an international buyer at Mango and she is an iOS user. For that I decided to start my design from an iOS point of view, and afterwords I’ll translate the design to an Android point of view.

What do I have to take into account to correctly design  for iOS users? There are some guidelines that I need to follow to be iOS friendly. 

1. First of all, that back button. iOS uses a top-left back icon or just let you swipe back while Android offers you a fixed bottom bar where the back button is visible.

2. The option selector is also different in both interfaces. On the left side we see that iOS use thin check icons while Android at the right side prefers to use the check boxes.

3. Some apps change the menu position depending on the interface. Youtube for iOS places the menu on the bottom while Android places it on the top. 

4. In iOs the style buttons are a bit more rounded and the text is written in title cases while the Android buttons are not rounded and the text is usually all uppercase.

5. And last but not least, the floating buttons also change position. In iOS (call to action button) they normally are at the center of the menu in the bottom while in Android (floating action buttons) the button is normally located on the right side, out from the navigation menu.

To know more guidelines check out these articles!

https://medium.com/@vedantha/interaction-design-patterns-ios-vs-android-111055f8a9b7

https://medium.muz.li/differences-between-designing-native-ios-apps-and-native-android-apps-e71256dfa1ca

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