Thinking some more about Unicorn's visualisations... having to design something which speaks to early-00s mainstream pop culture sensibilities. i think i've put too much of myself into this to hit the mark, but the main idea is that we have a design which is supposed to appeal to women and girls while not being alienating to men (did not achieve that i think, but we are staying away from pink shades and going for a space theme rather than a rainbows-and-fairies theme), which is very conscious that this is A Male Unicorn so it must show him having a beard and a 90s centre part hairstyle and stoic expression while he's also prancing beautifully around in space. It also has to be extremely skinny.
by astonishingly lucky coincidence, The Last Unicorn came out in this time period




















