Great initiative to educate within the homes. Reminds me of the quote - “Don't tell your daughters to not step out in the night. Instead, teach your sons better.”

This is a digital campaign consisting of two ad films by Ogilvy and Mather, India. The campaign urges mothers / women of the house to share their own ‘story’ with their sons... it provokes one to think differently, give a more personal twist to a guy’s perception on things they may tend to take lightly. 

After all, when it comes to your own mom, sister or loved ones... it’s a different story altogether. I appreciate this take on the situation as it’s not too preachy. It is subtle & sensitive yet thought-provoking. - MH.

 “Rarely Conversations around sexual harassment rarely happen at homes. We need to break this silence and inter-generational dialogue can be used as an effective tool.”

Go ahead and share your experience of sexual harassment with your son. Tell us what happened when you spoke up.

#shareyourstory at: https://www.inbreakthrough.tv/campaigns/shareyourstory/

The Whistle TVC for Breakthrough. 2nd in the series #shareyourstory

“Slow marketing is not about retreating into old models or simply advocating a digital switch-off, but, instead, respecting the value of consumers’ time.”

“Marketers are in danger of draining the customer experience of its most vital element by focusing on the disposable.”

NIVEA DOLL - don’t burn baby!

Source: Ads of the World

Coca-Cola: Braille 

Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People. 

“Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Shake a Coke" names-on-cans campaign couldn't be enjoyed by the blind. So, the agency worked with the soda company to make braille versions. Click for Video.

And in Argentina, Coke and agency Geometry Global printed braille bottles for members of Los Murciélagos (The Bats), a blind soccer team that's made headlines internationally in recent years. Those bottles were also personalized with the players' names.“

For more, click on source.

The Violent Coasters

“To combat this rising trend, Tokyo bar chain Yaocho started a social campaign called ‘Violent Coasters’ that encourages responsible drinking. With the help of Ogilvy & Mather Tokyo, the company created a collection of coasters that has the faces of Japanese women printed on them. They were also specially printed with thermal ink.

It also comes with the message, “Don’t let excessing drinking end in domestic violence.”

Click above link for more.

Coca-Cola: Man & Dog  

“With a little help from his best friend and a bottle of Coke, one man discovers that a change in perspective can make all the difference in the world.“ 

“Director: Ken Duncan Character Animation: Russ Edmunds, Chris Sauve, Shane Zalvin, Ken Duncan, Rick Farmiloe Effects Animation: Phil Vigil Inbetween Animation: Juliet Duncan, Dan Tanaka, June Fujimoto, Debbie Forster Paint: Kathy Baur, Melane Pava, Charlene Kelly Keeper of the Gate: Delia Fance Production: Duncan Studios & psyop“

Disque Denúncia:Missing Brands

Industry: Public interest & non-profit

Media: Promotion & Event

“There are a hundred thousand children missing in Brazil today. Thousands shattered families and dreams. But there is a way to change this. And help these children’s faces be seen and more importantly, recognized.”

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil Creative Director: Paulo Castro Head of Art / Art Director: Rodrigo de Lamare Copywriters: Paulo Castro, Ricardo Hautequestt Planner: Fernanda Mota Published: October 2014

Fighting India's biggest social evil dot by dot

Brand: No Child Brides

Product Group: Associations & Social/cultural Org            

                                                                                                                                                 Nike Turns Can't Into Can in Its Largest Women's Campaign Ever.

“Nike's newest commercial captures the inner dialogue of a woman. The spot, by Wieden + Kennedy, launches a campaign called #betterforit, which Nike says is its largest initiative yet in supporting and motivating women's athletic journeys. It looks like Nike is positioning "Better for it" as the less aggressive (but maybe equally motivating) alternative to Just do it.”

Nissan: Evidence A, O, F

It only takes one letter. Don't text and drive.

Advertising Agency: Y&R, Puerto Rico Creative Director: Sylvia Soler Associate Creative Director / Copywriter: Vanessa Fernández Associate Creative Director / Art Director: Arturo Pérez Photographer: Paco Márquez Retoucher: Otto Canchani

Source: Ads of the World.

There’s plenty anti-texting and driving campaigns and some people are actually questioning “then why this again?” It’s sad to witness comments such as “We are still in 'don't text & drive' ad trends ?! Exhausting...”  I roll my eyes at you, yes you with the smart aleck remarks / attitude. Oh how simple things could’ve been if this problem was just a trend. A quick-fix solution perhaps? Nope. Certain things demand constant reminders. Unfortunately, this happens to be an ongoing issue that still needs to be tackled.

Opportunities to utilize skills for betterment should always be welcomed. This somewhat irresponsible “are we done yet” or "I’m too creative for your ‘problems’” kind of attitude needs to be rubbished. Frankly speaking, agency folks/creatives and creatives alike - we’re not just here to make things look pretty and/or win awards/recognitions. We are problem-solvers and whether we like it or not, we’ve got social responsibilities too (some more than others).

It’s good to see more and more brands becoming socially conscious. Here, the brand presence is still felt as it embraces social-responsibility without being too ‘in your face’ kind of way. Also, it reveals agency creatives experimenting with refreshing tactics on similar concepts such as this. I believe it actually pushes you to think differently (figure out ways to present what is deemed ‘familiar’ in a new light, an innovative way). This particular execution is simple yet easy to grasp. The metaphorical emphasis on that one letter in a text and the overall presentation of letters in mixed grim states within individual evidence bags goes to show who or what is the ultimate culprit in a very grave scenario. In other words, it effectively depicts the frightful outcome of a victim with a somewhat close to reality feel. Overall, appreciate how the visual & textual tones of the prints compliment each other so well.

Carlsberg creates 'the best poster in the world' with beer dispensing tap, Carlsberg created a 3D billboard in London with an inbuilt beer tap, designed to enable passers-by to pour a pint of lager. | Marketing Magazine

Click above link or here for more.

A 3D billboard with a built in beer tap was unveiled in the bustling street of east London by the Danish brewer. An interactive OOH that allows the passers-by to satisfy their ‘thirst’ as they pour themselves a half pint of the company's namesake lager. It claims to be the world’s first in terms of such thirst-satisfying interactive OOH, and is supposedly a part of the brewer's wider 'If Carlsberg did...' campaign. 

'You drink, We drive.'

Life Saving Dot  - Jivan Bidi.

It really gives me immense pleasure when I get to witness innovation and creativity being utilized for the greater good. An ad agency Grey Group (Singapore) in association with Neelvasant Medical Foundation and Research Center, created and successfully distributed these medically enhanced versions of ‘bindi’ / ‘dot’ (commonly adorned on the foreheads of majority of Indian women) with Talwar Bindi’s assistance.

This target-oriented innovation: Jivan Bindi (Life Saving Dot) is a clear example of constructive use of skills and tools in order to create and promote. Specifically geared towards the women of rural India, it promises to serve as an iodine patch that provides necessary mineral to majority of women with deficiency. FYI: “Lack of Iodine is now linked to several life threatening medical conditions including breast cancer, brain damage and several pregnancy-related complications.”

"To test this idea and give it a shot, Grey Group’s not-for-profit arm Grey For Good partnered with Maharashtra-based NGO, Neelvasant Medical Foundation and Research Centre to develop an iodine patch bindi under the Talwar Bindi brand in March 2015." 

It is one of the easiest way to access these women in need. The culturally-focused innovation is still in an ‘idea’ stage that has been tested but is yet to be fully implemented all around the nation. It still needs vast support and promotion in order to be widely spread and recognized. Is the government listening? I certainly hope so. It is important to encourage and invest for an overall positive outcome of humankind.

And, I can only hope this initiative triggers more such humanitarian ventures led by agencies and alike ‘powerful others’. Once again, kudos to the entire team.

For more details about this particular campaign, CLICK HERE.

CREDITS (Source) Agency Grey Group Singapore Chief Creative Officer: Ali Shabaz Copywriters: Ali Shabaz, Karn Singh Art Directors: Cinzia Crociani, Sudhir Pasumarty, Sandeep Bhardwaj, Giap How Tan Designers: Cinzia Crociani, Sudhir Pasumarty, Sandeep Bhardwaj Illustrator: Sudhir Pasumarty Project Manager: Sandeep Bhardwaj Account Director: Gaurav Arora Account Manager: Marie Tan Regional Director, PR, Corporate Communications: Huma Qureshi Regional Corporate Communications Executive: Yanrong Pang

Greyworks Producer: Jacinta Loo Editors: Timothy Lee, Bobby Aguila Sound Designer, Composer: Marco Iodice

The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

SUNTORY WHISKY  3D on the Rocks 

For more images and details CLICK HERE.

CREDITS

Client: Suntory

Campaign: "3D on the Rocks"

Agency: TBWA Hakuhodo+Hakuhodo Executive Creative Director, Creative Director, Planner: Kazoo Sato Copywriters, Planners: Takahiro Hosoda, Nobuhiro Arai Art Directors, Designers: Yo Kimura, Yuki Tokuno Creative Technologist: Masashi Matsukura Producer: Kaoru Otani Assistant Producer: Fusae Yoshikawa Public Relations: Kayoko Asano, Miwako Fujiwara

Production: Tokyo, mount inc., amana

“In January 2015 #ThisGirlCan dropped. The campaign for Sports England, aimed at encouraging women to exercise, features real women. We met the team behind it – Copywriter Simon Cenamor, Art Director Ray Chan and Strategist Nicola Willison from agency FCB Inferno. We quizzed them about the process and how they arrived at the all important insight that’s caused such a buzz.“ 

Heart the copy and art-direction. Relatable, quite real. Motivating and gives that needed push.

It works! Off to my run / workout I go.... ;)

Click THIS LINK to meet the whole team behind #ThisGirlCan.

Most of you know that breast cancer is a potentially deadly disease that is the second leading cause of death among women, but many people remain ignorant of some of the most basic self-inspection techniques that can help women detect their cancer early on, when itâ

Creativity with a Cause Matters.

Click on the link above to view more examples of creative ads on a mission.

| AD REFLECTION | on examples below: 

Advertising Agency: LS&Partners, Rome, Italy

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands

For me - out of the lot, the above two are examples of ‘good-simple’ ads.

The ads are obviously informative but it successfully provokes, involves and makes the audience think a little longer. In other words - it leaves an imprint. As a woman, an individual, it hits more close to home. A personal favourite is the print by Ad Agency FHV BBDO with the copy stating - ‘unfortunately we can’t test everything for you.’ The visual and copy strikes a familiar cord and grabs your attention; along with building a clever brand association (without being too obnoxious).

Art Direction is on point as it handles the subject without falling into the traps of ‘trends’ and mediocrity. Even the adverts showcased below tends to handle the subject with care; especially, as the subject is so sensitive.

Cause / Awareness campaigns can be very delicate and quite tricky. The objective is to get an appropriate (re) action (even if it is not immediate) and have a particular visual / message linger on (garner word of mouth). It basically means that you have made an important connect with your target-audience. An ad is more successful if one focuses on how a particular message is to be conveyed. Regardless of how brilliant an art-director or copywriter is - it is this "HOW” that differentiates one advert from another; and, ultimately determines its level-of-impact and lasting impression on its specific audience.

Advertising Agency: DDB Singapore

Advertising Agency: Jimenezbasic, Philippines