There are seven basic components to visual storytelling: space, line, shape, tone, color, movement and rhythm.
Space can then be deep, limited or ambiguous. It can also be created with surface divisions or outside the frame (open space).
Line and Shape are closely linked and define each other as all shapes are constructed from lines. Lines appear only due to tonal or color contrast. The three basic shapes are circle, square and equilateral triangle, whereas the circle/sphere and triangle/pyramid have maximum contrast.
Tone refers to the brightness of objects in relation to the gray scale. Tonal range can affect mood and emotions. There are three ways to control tone/brightness of objects in a shot: reflective control (art direction), incident control (lighting) and exposure. The brightest area will attract attention first.
Color is the most powerful visual component. There are warm colors (red, orange, yellow) and cool colors (blue, green). Warm colors appear closer and cool colors farther away.
There are four types of Movement: actual, apparent, induced and relative. Actual movement occurs in the real world. An example of apparent movement is the motion picture or video. Induced movement occurs when a moving object transfers its movement to a nearby stationary object. Relative movement occurs when the movement of one object can be gauged by its changing position relative to a second, stationary object. Movement occurs when an object moves, the camera moves, and the audience' attention moves as they watch.
Rhythm is found in stationary objects, moving objects and editing.