“It’s intimate to talk about race and identity,” said Duff. “That creates a vulnerability, and to have consultants come in and say, ‘Hey, look, I understand the discrimination you’ve gone through, you can open up to me,’ that can get you a lot of valuable intelligence.”

Such vulnerabilities can be key insights during an organizing drive. In 2011, Pratt Logistics opened a new plant in Pennsylvania. The company brought in a man who only identified himself as an efficiency expert named “Jay.” Jay went around conducting one-on-one interviews with workers, asking them about what problems they faced, their values, and concerns.

Later, when truckers and warehouse workers at Pratt began steps to form a union at the new plant, the company instantly fired union sympathizers. It wasn’t until later that they found out Jay’s real identity: Jason Greer, the union suppression consultant, who had been hired explicitly to identify potential union supporters.

Kindness matters

Inclusion matters