Ad Man In Waiting

Quick, affordable and inspiring - that’s chalk graffiti. Utilising lyrical, musically inspired copy, we can weave a trail of inspiration in amongst our hipsters’ natural habitat. As they go from cafe to bakery to book shop, they will see this copy and wonder where the hashtag will lead them if shared via Twitter or Instagram. As an added plus for the truly inspired, in cafe locations they will find a wondersome piece of chalk. Using this, they can add their own words of wonder to our pieces or they can create their own, spreading the wondersome.

Turning impossible into I'm possible in just one click.

Nary a thought, not of any sort. An existence forever selling itself short. Yet it holds sway, in the night and the day.

Medium: 1/4 Page NewsCorp Press Ad Target: 40+yo, community minded Australians (predominantly female) Role: Copywriter (scripting) + concept development Executions: 1 of 1 displayed These pieces were created to simplify an overall urgent appeal message to a level that is quick and digestible while also feeling personal by being localised. There is minimal fluff and an added incentive to bridge the gap between cause, action, and impact.

If home is where the heart is, giving a little heart can give a new accessible home a true start.  Give today to ensure those in need have added heart and a place to stay.

Tripping, tumbling, mumbling through the day, without hesitation or delay. Try as he might, no matter the level of fight, he’s actively affected by this pitiful plight.

A recap video for a) the overall Raise Your Voice Choir Festival project (designed to empower students via song and community connection); and b) the main event for the project. Via the use of student vox pops and interviews with key stakeholders in conjunction with the uplifting music perfectly conveys the empowering premise - effectively reinforcing its outcomes and laying the groundwork for a 2019 re-launch.

Welcome to Queensland, where progress is perpetually paused.

A dusplicitous demagogue derailing sanity and society with nary a care, a full mane of hair. 

Step Up And Step Forward

OkCupid. Match, connect, click. There’s no catch or trick. 

Awash in vaguery as far as the eye can see. The heart, the mind, the soul, utterly, entirely and absolutely blank. Whether all worth or wonder was washed or worked away is not really the concern, not now. 

Appealing to small to medium enterprise owners without pandering or being condescending can be a hard ask. You don’t want to be too colloquial or familiar, neither do you want to be overly clinical. With a quick fire tone, simple language and an end line that grows on you, this ad acts as a nice little awareness piece for off-peak TV hours and targeted pre-roll.

Same $hit, different day.

For me, here, now, and even tomorrow, you’re it, the lot. No ifs, and's or buts, in both the highs and ruts. And yeah, the days side by side have been few, but we know they’ve warm and they have been true. To all the warm days, cozy nights, the bright moments and silly fights, I say here here without hesitation, and without fear.

In other words, this is a campaign where the creative is part of the problem. You want the work gone? Think greener, cleaner, and that bit leaner.