#content writer

Between the Devil and the Deep. {Poem}

Written by Bennie Castle.

Fairytale.

I have been a professional content writer for almost five years now, writing content for various organizations pertaining to various content pillars. At first I used to write content differently for every platform but very recently I've learned the art of turning one idea into various content pieces.

Here's how I do it and you can do it too:

Start with the goal of your content for e.g. your goal can be promoting an educational course.

Then create the longest or largest piece of content. It can be a book, an e-book or most commonly a blog post. The key here is when we are creating a brand new piece of content, the largest piece of content usually take up most of the time. Why? Because it takes a lot to brainstorm fresh ideas for the content.

Social Media Posts: Once you are done with the blog, don't rush to post it instead break it into smaller chunks and post them on social media apps like Facebook, Instagram, and Pinterest. For this you can create different graphics inspired by the blog (I find Canva most easy to work with) and write SEO-friendly title and description. Again, don't make haste to post all of them at once rather schedule 1 post/pin per week.

Videos: Once the textual format is figured out, its time to create videos using script derived from the original blog. Videos are the best way to derive engagement. You can always start a YouTube channel, if not an IGTV series also works fine.

Reels: From your blog you can also identify which sections can be broken down and create reels of 30-60 sec duration and record them with a captivating hook. You can also trim down your recorded video for this purpose. Schedule your reels just like your posts but on a different day. This will ensure you are posting at least twice a week on social media. Once the textual and video content is sorted. Go on! Post that blog and republish it on LinkedIn, Medium and other blogging platforms.

Emails: Draft emails related to your blog post and send it to your mailing list. Emails are by far the most formal mode of conversation with higher rates of conversation than social media and search combined.

That's it, that's how you repurpose your content.

I'm James Hunter, a seasoned content writer and news editor with a knack for crafting compelling stories and engaging articles. With years of experience in creating SEO-optimized content, I've helped businesses and individuals elevate their brand presence through meticulously written pieces. Whether it's an insightful blog post, a captivating news article, or a meticulously researched long-form piece, my writing is designed to inform, inspire, and captivate audiences.

My expertise spans across various industries, allowing me to tailor content that resonates with diverse audiences. I pride myself on my ability to transform complex ideas into clear, engaging narratives that drive results. Let’s collaborate to bring your vision to life with words that leave a lasting impact.

Struggling with content creation? Learn how pillars and clusters can help streamline your content and SEO strategy.

Life’s busy, right? I don’t know about you, but I feel it’s getting busier by the minute. You know there are soooo many things you ‘should’ be doing. Your ever-expanding to-do list is a testament to that. When you’re busy juggling daily tasks, the struggle to create consistent, valuable marketing content can be a burden. Especially high-quality content that connects with your ideal customer and…