The Wrist Show

We are going to present three brands that belong to haute horlogerie. However, although the three belong to this select group and have watches that have a similar price, they come from a company with a different DNA, so their motivations, values, messages to transmit and image differ, despite being in the same sector.

Each of these brands has its "soul", its magic, and its identity ... and we owe that to the corporate DNA.

Richard Mille

The DNA of this brand is based on total luxury. Richard Mille himself has defined luxury as "being able to do whatever you want, when you feel like it." His watches convey the excitement for cars that Mille himself has, he does not make formal watches, all his watches are made for adventure, sports, motorsports, just to be worn until they look used, not pretty. Their motto, naturally, is "A racing machine on your wrist."

Patek Philippe

This watch has the soul of elegance. They will never have a digital watch, they keep the watchmaking tradition completely. Whoever owns a Patek Philippe does not really have it, but is only keeping it for future generations. It is elegance, history, engineering, tradition.

Officine Panerai

This brand is rooted in military culture. It was the brand used by the Italian sailors and military in the Second World War. This brand is rough and looks for people who transmit that strength, vitality and courage. Their large watches are for people who are true to physical and mental strength and are looking to have something different. Its marine and military DNA are reflected in the names of some of its models, such as Luminor Marina or Luminor Militare.

We have already reviewed what corporate DNA is. However, we have to look at the principles that guide that identity that allows each company, even though it is from the same sector, to have particular features that make it what it is...

According to Indra, there are 10 principles of corporate DNA:

1. Know your company's identity. Each company is apparently unique, but in reality may be classified into merely seven behavioral patterns.

2. Coexisting with different personalities. Most companies represent a crossover of personalities, or more business units corresponding to the different archetypes.

3. Excellence in executing the strategic plan. The link between the organization's personality type and how well it executes its strategy is key.

4. Listening to the market to adapt to it. The organization's leaders must constantly seek feedback from persons closest to the market.

5. Performance is based on interdependent factors. Your organization's DNA is composed of our pairs of building blocks: decision rights and norms, motivators and commitments, information and mind-sets, structure and networks.

6. The organization chart is not the only solution. Many corporate leaders fall into a popular trap: they think that changing the organizational structure will resolve its problems.

7. Intangibles are important. Companies find these formal DNA elements of an organization attractive because they are tangible. They are easily defined and measurable. However, they are just half of the picture.

8. Decision rights and information flow processes. Decision rights and the characteristics of information are as powerful as the organization's structure.

9. Nonformal factors. The best approach to improve intangibles is to use these as a driver of transformation.

We all know what DNA is in living things. This concept can be brought, in the same way, to the various organizations that exist, but what do we mean by corporate DNA?

According to Harvard Business Review, corporate DNA is "A term used as a shorthand for an organization’s culture and strategy - a metaphor for what makes it unique." But there may be more to the metaphor. Understanding your company’s DNA can help you know what you can and can’t do, and how to achieve agility and authenticity in a changing world.

Corporate DNA is the thread woven throughout all actions and decisions in your organization. It normally remains stable, while the business strategy, systems and processes constantly adapt to an ever changing business environment. It is more than mere words on a piece of paper; it inspires the way individuals in your organization think, behave and act. It determines the motives behind their actions.

CLASSIC, REDEFINED, TIMELESS...

>Rolex Oyster Perpetual Explorer II

Swiss mechanical watches were kings from their inception. The mechanical watch industry had its boom in the first half of the 19th century. Big brands like Patek Philippe, Audemars Piguet or IWC were created between 1800 and 1900.

There were brands created in previous years, like Vacheron Constantin, or later, like Rolex. The industry was growing successfully and new brands were joining them, until the second half of the 20th century arrived.

Japan began to develop quartz movements, which were much cheaper and easier to manufacture, as well as being more accurate than European mechanical watches. The industry that had been so successful began to falter, it could be the end of the mechanical watch.

Faced with this problem, it was Jean-Claude Biver (spokesperson of the crisis team) who knew how to turn this crisis around. If we realize, this crisis did have an initial stage, which was when Japan began to manufacture watches more accurate and cheaper than the Swiss, and had its critical phase when sales of mechanical watches began to decline.

Since then, the mechanical watch industry has reinvented itself with the arrival of disruptive models (like the Audemars Piguet Royal Oak in the 70s) and a focus more on status, not functionality. In this way, the mechanical watch industry was reborn and is stronger than ever.

The crises. Who has not had one? People, companies, countries and the entire world are always vulnerable to crises. Watch companies have to know how to deal with crises and solve them, but do we know everything about them?

In this blog post we will tell you the phases, components, involved and everything you need to know about crises and their solutions.

THE SPOKESPERSON

The spokesperson has, among several others, this requirements:

1. Presence and good looks

2. Ability to speak under pressure

3. Extensive knowledge of the business

4. Experience of public speaking

POLICY MEDIA RELATIONS

When it comes to policy media relations, this are some of the recommendations:

1. Be especially alert with photographers and cameramen.

2. Have the safety records of the company.

3. Always be willing to emphasize any act of heroism.

4.Do not act with favoritism

5. If you refuse to give information, explain why good reasons can not report.

SUGGESTIONS FOR THE SPOKESMAN

When it comes to the spokesperson, this are some of the recommendations:

1. Silence in crises implies guilt, justified or not.

2. It must disclose details of the action plan to solve the crisis. Provide enough information to ensure that everything is fine.

3. Respond promptly to information requests.

4. If you do not know the answer, do not invent or jump into conclusions. Get the answer and get back to the reporter.

The crises. Who has not had one? People, companies, countries and the entire world are always vulnerable to crises. Watch companies have to know how to deal with crises and solve them, but do we know everything about them?

In this blog post we will tell you the phases, components, involved and everything you need to know about crises and their solutions.

THE MISSION IN CRISIS MANAGEMENT

The key is to have a proactive and positive plan.

We need:

PREPARATION BEFORE THE CRISIS

A crisis can be a source of opportunity because it focuses everyone's attention and encourages cooperation among employees.It gives the company the opportunity to demonstrate their skills and civil responsibility to the victims and the community involved.

CRISIS MANAGEMENT TEAM

The purpose of this team is to effectively manage a crisis in operational terms for senior executives is released to make and implement decisions. The team must include:

Plant Manager, Security Manager, Communications Officer, Head of Industrial Relations, Executive Legal Department, CFO

PRINCIPLES OF OPERATION

The crisis management team should follow, saying some, the following steps:

The crises. Who has not had one? People, companies, countries and the entire world are always vulnerable to crises. Watch companies have to know how to deal with crises and solve them, but do we know everything about them?

In this blog post we will tell you the phases, components, involved and everything you need to know about crises and their solutions.

THE PERCEPTION OF THE PUBLIC

> For any crises there are at least two realities: what really happened and what the public perceives happened. It is inevitable that there are distortions between what happened and what is perceived as what happened.

AUDIENCE'S PERCEPTION PRINCIPLES

1. A well-known company is considered less guilty than a not so known.

2. Companies are valued as most responsible when they take action before being forced to do so.

3. As more silent or slow to act is a company, will be perceived as less concerned about public welfare.

4. A company is better qualified when it shows the worst aspects of than when it presents the best aspects first.

The crises. Who has not had one? People, companies, countries and the entire world are always vulnerable to crises. Watch companies have to know how to deal with crises and solve them, but do we know everything about them?

In this blog post we will tell you the phases, components, involved and everything you need to know about crises and their solutions.

IDENTIFICATION OF POTENTIAL CRISIS SITUATIONS

Damage to physical property of the company as:

– A natural disaster, an act of intentional violence.

Crisis of the company as:

– Closing offices, strikes, failures– problems or equipment, assault, robbery, kidnapping, lawsuits or closures, ecological damage.

OBJECTIVES IN TREATING A CRISIS

- Protect (in this order) people, the public interest and the ownership of the company.

- Protect the reputation and image of the company and the financial situation.

-Protect the ability of the company to continue it's productive activity.

- Minimize the potential for legal action against the company.

The crises. Who has not had one? People, companies, countries and the entire world are always vulnerable to crises. Watch companies have to know how to deal with crises and solve them, but do we know everything about them?

In this blog post we will tell you the phases, components, involved and everything you need to know about crises and their solutions.

PHASES

Initial phase: Is the warning phase. At this stage it can reverse the potential crisis if addressed immediately. It is the stage of diagnosis of the symptoms.

Acute phase: This is the Point of No Return. Once the crisis explodes, having caused some damage, now is time to prevent further damage from happening yet.

Chronic phase: Is the phase of cleaning up the mess. It is the post-mortem phase. It's time to count the damage and pay the consequences of them. There are to face the authorities, the media, affected communities, employees, customers, victims and their families.

Resolution phase: It is the final phase of a crisis. It is the analysis phase. It is the best way to refine the Crisis Management Plan. It is the stage for self-correction.

SPORTY, SPECIALIZED......

> Hublot Big Bang Unico Golf 45mm

As we have mentioned in the previous post, we are going to mention the watch protocol, which is, those rules and things that must be done (and not done) if you want your accessory to look good in your outfit, and thus, avoid embarrassing situations when you use one.

1. Choose the wrist with which you feel most comfortable

Although in times past some claimed that the golden rule was to use the watch on the non-dominant hand, it does not really matter in which wrist do you want to use it. It is best if you feel comfortable with your piece, since you will know how to make it look natural.

2. Adjust the strap if necessary

While some men never have a problem adjusting their watch, others tend to have a problem with a wrist that is too large or too small, which can leave a gap that prevents it from fitting properly or too tight.

3. Always match the outfit and accessories

If you have a blue suit, the blue dial can be a perfect complement, or depending on the tonality, you can choose the watch that you will use for the outfit. In the same way, consider that the bracelet should combine with the belt and the shoes.

4. Toggle between clocks

Wearing the same watch every day would only be an option if you used almost the same, but that is not practical, especially if we are looking to improve our daily appearance.

5. Do you want to look sophisticated? Avoid shine

Although we see that many celebrities opt for glitter and diamonds in their timepieces, it is particularly important to avoid it in formal or serious outfits, since they take all the attention from the clothes, and everything is focused on only one side.

6. Sport watches do not go with a suit

James Bond certainly popularized the use of Diver along with formal suits such as tuxedos, but we are not all secret agents and those watches are better with another type of attire.

7. The clear does not go with the light

Here we mean that, when it is early and there is daylight, it is best to opt for watches with a white dial or light shades, while at night it is best to wear a dark dial.

To explain what I could call "The 7 commandments of wearing a watch" we have to associate it with the issue of professional protocol.

A protocol is the "set of formality rules that govern diplomatic and official acts and ceremonies." The protocols are those actions or customs that must be taken when we engage in conversations or carry out an action with a specific procedure.

The protocols, when properly followed, become part of the policies of the company or of the individual, and they gradually become involuntary and refined.

There are professional protocols for the use of e-mail, the way to smile, the way to sit, the way to use the cellphone, to introduce people, the professional credentials and of many kinds, but what about the protocols for the proper use of a watch?

In the next post we can see 7 essential rules that must be followed when wanting a watch to be part of your outfit.

We have arrived at the most elegant outfit style: The business formal outfit. This style of clothing is used in important situations such as weddings, important family gatherings, primary work meetings, and any event that is worthy of the most elegant clothing in any wardrobe.

The secret to wearing watches with these clothes is to be as minimalist as possible, without complications or glittery things. Less is more in these cases.

For this type of outfit, I recommend using watches with a simple dial, without chronograph or complications, and if you can get a number with lines instead of numbers, the better. Extendable or leather or metal bracelet, watches no larger than 45 mm and elegant.

Examples, to say a few, would be:

> Audemars Piguet Royal Oak and it's derivatives.

> Patek Phillipe Nautilus and it's derivatives.

> Audemars Piguet Code 11.59 and it's derivatives.

As we have mentioned in previous posts, the business casual outfit style is used for semi-formal family reunions, semi-formal meetings, work meetings that are not of the utmost importance and any situation that warrants a more formal dress than casual, without being worthy of a tuxedo, full suit or long dress, in the case of women.

For this type of situation, we can use a watch with a leather or metallic extension, which may have a chronograph or some complication on the dial. You should avoid using watches with rubber or velcro extensions, since this type of outfit does merit a slightly more formal bracelet.

By not being too formal, the face can be open (that is, the machinery of the clock can be seen).

Examples, to say a few, of this type of watches that go with this outfit, are:

> Audemars Piguet Royal Oak Offshore.

> Rolex (any model, except those with the oysterflex rubber bracelet).

> Patek Philippe Calatrava Pilot Travel Time and its derivatives.

Let's take into account that these watches, although they could be with an even more formal style, it is not recommended, since for more formal styles, something more sober and minimalist is sought.

Remember that the informal style of outfit will be associated with informal outings, shorts, pants, jeans, t-shirts, polo shirts, sweatshirts, and even clothing that can be beach or light travel. I mean, clothes to go out on the weekend, on a trip, or to things outside the spectrum of work.

For these occasions, I consider that using watches with rubber extensions is an excellent option, even watches with velcro extensions. A diver type watch looks great with this type of outfit, since they are beautiful, but informal watches.

Another option is to use digital wrist watches (But not an Apple Watch, this blog is about watches seriously).

For this style, I can recommend, to say a few, the following pieces:

> Audemars Piguet Royal Oak Offshore Diver and its variations.

> Tag Heuer Modular Connected and its variations.

> Hublot Big Bang Unico 42 mm and its variations.

This very relevant topic in the matter of image and communication is perfect for our blog. In the end, a watch is part of the outfit and like any other garment, it must combine, be consistent with the occasion, the clothes with which it is used and even the climate in which it is to be used.

Given this, we can separate the style of the outfit into three general groups: Informal, Business casual and formal business.

We are going to consider casual wear like going out, beach wear, casual social gathering wear, light travel wear, and anything else that can fit within the natural style.

For business casual, we are going to take into account a slightly more formal dress (which can be a shirt with dress pants or a semi-formal dress in the case of women) but that is not as formal as a suit with a tie or a long dress.

For the formal style, we will consider suits with ties, tuxedos and long dresses.

For each of these three styles of outfit, we will give examples of certain types of watches that can be used that fit the clothes that will accompany the watch.