#officine

We are going to present three brands that belong to haute horlogerie. However, although the three belong to this select group and have watches that have a similar price, they come from a company with a different DNA, so their motivations, values, messages to transmit and image differ, despite being in the same sector.

Each of these brands has its "soul", its magic, and its identity ... and we owe that to the corporate DNA.

Richard Mille

The DNA of this brand is based on total luxury. Richard Mille himself has defined luxury as "being able to do whatever you want, when you feel like it." His watches convey the excitement for cars that Mille himself has, he does not make formal watches, all his watches are made for adventure, sports, motorsports, just to be worn until they look used, not pretty. Their motto, naturally, is "A racing machine on your wrist."

Patek Philippe

This watch has the soul of elegance. They will never have a digital watch, they keep the watchmaking tradition completely. Whoever owns a Patek Philippe does not really have it, but is only keeping it for future generations. It is elegance, history, engineering, tradition.

Officine Panerai

This brand is rooted in military culture. It was the brand used by the Italian sailors and military in the Second World War. This brand is rough and looks for people who transmit that strength, vitality and courage. Their large watches are for people who are true to physical and mental strength and are looking to have something different. Its marine and military DNA are reflected in the names of some of its models, such as Luminor Marina or Luminor Militare.