Look I'll pay attention to the ultra-processed food designation, when you assholes stop grouping Monster energy drinks and tofu together on the same list and yell avoid.
If this is going to turn into "If you aren't eating what your servants brought you from the harvest of your Mediterranean estate, you will die at 60," you're not helping anyone, you're just telling Elon Musk he is right about how he's better than everyone.
Be more specific about what processing is bad, and why, and offer cheap alternatives. This designation means nothing and is just click-baiting otherwise.
Most people understand that hot dogs are not good for you. But if you tell them that baked beans and bread are just as awful (when they are absolutely not), they're not going to believe you, and this will just encourage them to be even more anti-science.
Yes it matters. Yes you do have a responsibility to communicate this better. No, saying "well just be rich and own an orchard I guess" is not a fucking conclusion any study should reach.