Creative Placemaking: What’s the Problem?
“Creative placemaking” is the process of transforming and building characteristics of a place through art, culture and creativity with the intention of improving a sense of community in a neighborhood. There is a tremendous amount of effort and resources that go into this kind of projects. In fact, Kresge Foundation contributes $3.5 million to support nationwide creative placemaking projects. On a local level, businesses, organizations, and institutions also contribute to the transformation in local neighborhoods.
For example, Black Cat Alley is a collection of outdoor wall murals in an alley in East Side. It is funded by local businesses and organizations to transform previously referred to as “Rape Alley” or “The Oriental Drug Store” to a new Instagram destination in Milwaukee. Public parks, plazas, and many other communal interaction points are being transform in many neighborhoods throughout the U.S. to bring social life and energy back to the cities.
However, while some places successfully pull the communities together and attract people with their unique vibes, other places failed in many ways.
First is the lack of design in a public space. Often, organizations collaborate on public projects and businesses contribute through funding, donations, services, etc. Sometimes, donated elements do not work well with one another or in the existing space. This results an overcrowded place with haphazard display of art and design work a little consideration for people’s experience in the space. In the case of the Paliafito Eco-Arts Park, a small plot of land at a corner block in Milwaukee, the oversize rock sculpture and the rock landscaping elements in creates barriers in the space rather than inviting people into the park.
To have a well-designed space, the project must be well organized and carried out by professionals, not volunteers who has little understanding of the work that you are doing. Sometimes, “fixing” does not means “adding” more things but rather “subtracting” so the space can have room for people to dwell and interact with one another and with the surrounding environment.
Then again, sometimes, even professionals fail to create a place with characteristics and meaning. Creative placemaking is not about urbanize spaces and making them look new. It is about embracing the history and the culture of the neighborhood and creating a special place that showcase those characteristics. However, often organizers believe that by placing a glass and steel frame building in a distressed area for communal use is creative placemaking. How does this building make this neighborhood different from a million other urban areas with glass and steel?
There are other times when professionals are too absorbed into their ideas and vision that they fail to see the primary needs of the community. This lead to empty new buildings that just drain resources without being used by the communities that they are built for. In a case the Center Village project, a social housing project in one of the poorest urban areas in Canada, it fails due to one single overlook, safety. The new apartments are aesthetically unique with much consideration for the living styles of all ages from children to seniors. The courtyard is designed as a playground for children and community interaction for neighbors. However, being the in a high crime-rate neighborhood, the courtyard becomes a place drug dealings and the narrow gaps between apartment buildings become crime scenes. The residences huddle in their small apartments every night knowing something bad is taking place on the other side of their walls.
Creative placemaking is very difficult. It is easier to add to something to make it better than to transform something from bad to good. It does not mean we should give up but rather try harder and smarter. Designers and organizers should be more sensitives to the primary needs of the people who will be using the space. Safety should the top priority in these places and it often can be resolved with architectural design. We should also ask the community and work with them on what they need or what they like to have to call home instead of giving them an architectural or creative site that can exist everywhere, but in fit in nowhere. However, each failure contributes to the success in the future. Each success will contribute to a better living standard of our society because society is a composition of people of all social and economic classes.
Sources:
http://www.archdaily.com/779899/when-designer-social-housing-goes-wrong-the-failures-of-winnipegs-center-village-project
http://urbanmilwaukee.com/2016/10/27/in-public-a-riot-of-good-intentions/
http://www.giarts.org/article/placemaking-and-politics-belonging-and-dis-belonging
http://createquity.com/2012/05/creative-placemaking-has-an-outcomes-problem/
https://www.arts.gov/publications/creative-placemaking
http://www.lumpenmagazine.org/a-placemaking-reading-list/
http://jamessrussell.net/enough-of-bogus-placemaking/
https://www.insidephilanthropy.com/arts-education/2014/12/11/why-is-kresge-taking-creative-placemaking-nationwide.html