Exhibit #1: screenshots of Bonds of Brass promo from Jan 8 2020. (Which is probably going to have reactions of “haha, cute” at most.)

Transcript of blurb: 

“If you like... 

forbidden romances, “there’s only one bed”, cityships, weaponized umbrellas, powersuits, secret princes, best friends, best friends PINING, fake dating between PINING best friends, tactical streaking, the minivan of starships, cigar-chomping cyborg ladies, scary empress moms, galactic-level bisexual disasters, LEGACY (WHAT IS A LEGACY?), rooftop hopping, golden trios, rumblin’ drums, bootleg fireworks, BIG SPACE BATTLES PEW PEW, a surprisingly functional public transit system, mob trouble, one hell of a pilot, the inherent DRAMA of empire, a nice interlude in a river, smoking a joint that’s been on the floor, sick stunts, slick grifts, hiding in a dumpster, or any combination of the above,

 Then you might like 

BONDS OF BRASS”

The Twitter responses seem to be generally enthusiastic. (And also, “FinnPoe! FinnPoe!”)

Personally, I’m intrigued from a meta-view of “oh so that’s definitely pulling from online world and fanfiction world, interesting. I wonder how much fanfiction culture is starting to influence print book culture and promotion.” Maybe I’ve got some questions like, “Ok so moneymaking companies such as Penguin are now using culture developed by the not-moneymaking-world of fanfiction? How do we feel about this?” Anyway, the book looks cute, I’m interested enough and I might get it from the library.

I suspect many people’s reactions are along the lines of “hm, interesting”, “sounds like a lark”, or “haha they’re using AO3 tags as promo”, etc. 

Exhibit #2, screenshots of DOCILE promo, from Feb 28 2020 (today is March 1 2020), and screenshots of Twitter responses so far:

(*CW, non-con discussion)

Tweet transcript:

“DOCILE by @KMSzpara:  

-Dubcon/Noncon 

-Dramatic Trillionaire Content 

-BDSM and then some more BDSM and then a lot more BDSM

 -Hurt/comfort and hurt/no comfort

 -Cinnamon roll of steel 

-The most scandalous kink: love 

-Courtroom, bedroom, & Preakness drama

[Tor book website link]”

So this is getting mixed reactions on Twitter. All dozen or so reactions, so far. Here’s text transcripts and bio info from repliers, below. I’m being a little obsessive, mostly to show that there’s a mix of queer, book-ish people in the replies (including the author).)

Noncon is nonconsentual sex, rape. Even in fandom it's a content tag, not a promotional term. I can't imagine being a rape survivor and seeing this come across my TL. -- @WriteSomeGood [queer rainbow] [Cis queer homemaker, aspiring author, maker of incredible cinnamon buns. She/her] [has a Tumblr page]

I’m not a survivor but it was an instant “no thank you” from me. And I was sincerely looking forward to this prior to. This is the most immediately off-putting marketing push I’ve seen for a book in a long damn time. -- @AGAWilmot [Author, editor, artist. Co-EIC of @anathemaspec. @SFU alum. The Death Scene Artist/W&W 2018. Ace/enby. They/them. Horror is my comfort food.]

Whichever intern wrote this tweet, deserves a full time job. With benefits. -- @simeontsanev [Aspiring writer, post-aspiring musician, and overall geek  He/Him /[queer rainbow]/ To the world we dream about, and the one we live in now! http://simeontsanev.com]

Idk why everyone thinks it’s always an intern writing copy and not a team comprised of extremely skilled social media experts, editors, publicists and marketers, and their assistants  I worked on those tags with my editor and a good friend!! -- @KMSzpara [Kellan. [queer rainbow]  Speculative fiction writer. Queer agenda.  Hugo & Nebula finalist.  DOCILE 3/3/20 from Tor Dot Com Publishing.  He/him.  Rep @suddenlyjen] *The author, bio page and twitter page.

this is CUTE! -- @MSSciarappa  [queer rainbow] I do books. he/him.

I am Extremely Ready for this content thank u -- @JessicaBCooper [Journo ☽ Writer of faerie, villain fuckery & cruel desires ☽ Lestat & Loki's love child ☽ Aleksander Morozova's side-hoe ☽ Rep'd by Kate Testerman @ktliterary]

I’m listening -- @MerynLobb [Government worker. Weightlifter. Nihilist. Aspiring cult leader. Avid user of words, often bad ones. #AMM R6 Mentee. she/her]

Soon! Soon!! -- @castrophony [Geek. Gamer. Cosplayer. Bibliophile. Scientist. She/Her.]

[happy reaction gif] -- @TorDotComPub [Providing a home for writers to tell SFF stories in exactly the number of words they choose. All our titles are available globally in print and DRM-free ebook.]

[throwing stuff in dumpster, unhappy reaction gif] -- @cursedgravy  [name's xavi, im a transman and i like to daydream about making content] 

For more context, here’s the blurb from the author website. Below is the blurb from the publisher’s site:

“Docile

K.M. Szpara

K. M. Szpara's Docile is a science fiction parable about love and sex, wealth and debt, abuse and power, a challenging tour de force that at turns seduces and startles.

There is no consent under capitalism.

To be a Docile is to be kept, body and soul, for the uses of the owner of your contract. To be a Docile is to forget, to disappear, to hide inside your body from the horrors of your service. To be a Docile is to sell yourself to pay your parents' debts and buy your children's future.

Elisha Wilder’s family has been ruined by debt, handed down to them from previous generations. His mother never recovered from the Dociline she took during her term as a Docile, so when Elisha decides to try and erase the family’s debt himself, he swears he will never take the drug that took his mother from him.

Too bad his contract has been purchased by Alexander Bishop III, whose ultra-rich family is the brains (and money) behind Dociline and the entire Office of Debt Resolution. When Elisha refuses Dociline, Alex refuses to believe that his family’s crowning achievement could have any negative side effects—and is determined to turn Elisha into the perfect Docile without it.

Content warning: Docile contains forthright depictions and discussions of rape and sexual abuse.”

So that’s a lot of info and reactions.

Personally: at first glance, I absently skimmed the tweet and “hurt/comfort” popped out, and I was like “What? Mainstream publishing is cool with this now? I was wondering if ‘hurt/comfort’ would one day become commonly used in publishing [related post]. But this is way sooner than I thought.” And then I read the rest of of the tweet and thought, “Wait, what?” 

And then I started reading through the tweet replies and thought, “OK, at the risk of getting a bunch of Tumblr drama, I want to bring this to the whump community and see how people feel."

As for myself, one of my squicks is non-con, and I’m not really interested in hurt/no comfort. So just from the tweet, I know the book is not for me. The official blurbs confirmed that. In this sense, this is like skimming Ao3 tags on a fic and saying “pass” on a story.

However, I have questions about the specific promotion of the book. So the official blurbs are pretty standard. What about that tweet, which Tor (and the author, who helped put it together) put out? Because I think an official publisher’s Tweet comes with different context than Ao3 tags.

First, the different internet spaces. You can filter tags on Ao3 and Tumblr. I know you can mute words on Twitter, but is that the same thing? Also, would people be expecting these tags on Twitter? Compared to Ao3 or Tumblr or Tumblr Whump spaces?

Within the Tumblr Whump community, from what I’ve browsed, the community attitude (guidelines?) seem to be “Write and discuss what you want. Be sure to tag it, use content warnings, or otherwise clearly communicate if you have things that may be triggering. Respect people’s squicks/triggers. Walk away from what you don’t like.” Like, tumblr whump has a very specific culture of trying to balance discourse/stories about potentially very dark stuff, but also wanting to make sure the IRL people and Tumblr users are okay. There’s always posts going around about how to do this, are we doing this in the right way, ethics, so on. Also -- and people can correct me -- the whump tumblr space might be where tags are content warnings for people to stay away, and also what people might actively look for. So if any space is going to discuss if this promotional tweet checks out, I feel like it’s this space. 

Also, to note again, Tor Tweets are in the money-official-publisher-world, not unpaid-tumblr-people or unpaid-fanfiction-fandom-world.

Maybe I just want to ask, “Hey those first two tweet responses, does they have a point? Tor using ‘noncon’ as official promotion? On Twitter?” I mean, I’ve previously written, “The CW and TW tags that Ao3 writers use, I really wish those were used with published books as well.” But somehow, the Tor tweet was not quite what I was expecting. Maybe for reasons similar to that first tweet response. (I guess one could debate if a tweet is really promotion or just information... you know what someone can correct me, but I’m gonna say that a Tor.com tweet is promotion, compared to information like Ao3, and that tweet was there for promotion.)

Those tags operate within specific Ao3 and Tumblr cultures and infrastructure. I don’t hang around Twitter for whump stuff, IDK what the culture is. Anyway, does dropping these tags into a promotional tweet from Tor.... translate?

The tweet is evidently gathering the people who are there for it, and the people who aren’t there for it are quickly realizing that they are not there for it. But personally, the Tor website blurb does a better job at that, using writing that I’d expect from a publisher for communicating fictional non-con situations. (Maybe the blurb content warnings are what I wanted more of, when I said I wished for CW and TW in books.)

Anyway, there’s no huge drama about that Docile book promo on Twitter, as far as I can tell. So this is a niche thing, right now. But. The promo for Bonds of Brass and for Docile might be the beginnings of a trend of well-known book publishers borrowing from online writing / fandom culture and terminology in order to promote or categorize their books. These two promos might set a precedent or have other significance.