#brand elements

“Another Level” of Advertising

In a recent marketing campaign, Doritos managed to achieve smashable branding. It launched a whole anti-advertising campaign called “another level” without featuring its brand name or logo even once across the different touch-points.

Doritos used the triangle shape at the same angle it is found on the packets instead of writing the brand name for…

Can You “Smash” Your Brand?

Have you ever been able to recognise a brand only from a single element like its colour, shape, or icon’s silhouette, for example?

In case you couldn’t answer that question, check out this picture below and see if you’re able to recognise the brand.

If you recognised it immediately, then it means that McDonald’s has managed to achieve “Smashable Branding” successfully. It has done so…

A brand is a product, service, person, company, or a concept which has characteristics like a name, symbol, etc. to be differentiated from others in the market. It is what makes the product identifiable and differentiated.

Branding isn’t new. We’ve been branding people since the start. They had a face (identity), were given names, people around them had an image of them in their minds, etc.…

Brand, Branding & Brand Elements / Joy Division's "Unknown Pleasures" Album Design

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Brand Consistency: So Simple, So Essential

There’s an Indian food restaurant near my house that serves delicious food—but they can’t seem to get a handle on their spiciness levels. As a consumer, this inconsistency frequently turns a would-be excellent experience into a mediocre one. Let’s take a look at my saga so far: The first time I ate there, I ordered my usual “safe” 3-stars—medium. It was perfect. Spicy but not overwhelming, warm…

T4 – Tea for the World by Design Clarity, London – UK

T4 have just opened in the Westfield Stratford bringing new intrigue and excitement to the world of bubble tea. This authentic Taiwanese tea brand have cafes all over Taiwan and in the US and Design Clarity have helped bring this brand to the UK for the first time.

A bright turquoise fascia illuminates the ‘T4’ brand name with graphic patterns and tea leaf imagery creating drama throughout…

McCalls Brand Identity & Packaging by Elephant In The Room, Winston-Salem – North Carolina

McCalls is a 90-year old boutique which has recently been re-tooled under new ownership and management. It is located in a historic shopping village in Winston-Salem, NC. We were tasked with developing a new identity for the brand which included creating a monogram that would sit at the center of all key brand elements. These include exterior and environmental signage, a writing system…