Buyer's Black Box

“Another Level” of Advertising

In a recent marketing campaign, Doritos managed to achieve smashable branding. It launched a whole anti-advertising campaign called “another level” without featuring its brand name or logo even once across the different touch-points.

Doritos used the triangle shape at the same angle it is found on the packets instead of writing the brand name for…

Can You “Smash” Your Brand?

Have you ever been able to recognise a brand only from a single element like its colour, shape, or icon’s silhouette, for example?

In case you couldn’t answer that question, check out this picture below and see if you’re able to recognise the brand.

If you recognised it immediately, then it means that McDonald’s has managed to achieve “Smashable Branding” successfully. It has done so…

Do you remember the last time you burned your hand? Well, whether you realise it or not, you certainly do.

If you’ve ever burned your hand when placing it on a hot pan, the next time someone places a pan in front of you, you’re likely to think twice before even touching it. This is because your brain has created a marker which associates the pan with a burnt hand.

When terrible…

Although most people mistake brands for merely a logo, it goes way beyond that. A brand resembles the collective and synergistic outcome of several elements including the brand’s logo, colour palette, and ritual.

Many brands tend to create rituals which entail certain habits or behaviours associated with their identity to increase their brand’s attractiveness and consumers’ loyalty.

A…

Don’t Let Your Panic Go Shopping

In times of crisis, our actions rarely make sense. At certain points, it seems that our panic takes over and shapes our actions such as our purchasing decisions.

Humans tend to be at discomfort with ambiguity, and in the time of a pandemic, it’s more than normal for our actions to be misguided.

Whenever consumers feel stressed, they tend to buy their way out of it which results in…

“Mould” is the New Black

In their new advertising campaign, Burger king (BK) broke the internet with “The Beauty of No Artificial Preservatives” in which they depicted a furry, green, and mouldy Whopper to show that they’re about to cut artificial colours, flavors, and preservatives from their signature product.  

The aim of this ad was to communicate that BK wanted to offer a healthier…

The thing with viruses is that they catch on. They spread from one person to another and they grow exponentially. In marketing, most of us are familiar with the term “viral marketing”; marketing that allows the message to reach a huge audience quickly and cost-effectively.

This type of marketing got its name from the fact that it spreads like a virus. Many marketers want to achieve “viral…

How the customer is your running start when designing a user experience

When we talk about consumer behaviour, most people tend to overlook the fact that this field extends online. Upon designing an app or even a website, it’s essential that consumers or “users” are kept in mind throughout the whole process.

The entire customer experience must be managed across all online and offline…