#brand attributes

A brand is a product, service, person, company, or a concept which has characteristics like a name, symbol, etc. to be differentiated from others in the market. It is what makes the product identifiable and differentiated.

Branding isn’t new. We’ve been branding people since the start. They had a face (identity), were given names, people around them had an image of them in their minds, etc.…

The four basic aspect that matter – Brand activation

Brand activation comes in many structures and is conveyed through many channels. Brand activation that resonates with clients and accomplishes gets you results must start with a “why.” Why will your intended interest groups pay attention? For what reason would they lock in? At that point you must concentrate on the “how.” Regardless of whether the goal is to sell items off the rack, get new…

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