Discover how Buy Online and Pickup In-Store strategy can help manufacturers & retailers boost revenue, enhance customer experience for co-op
When someone comes in to pick up an order, they're already in a buying mood. Most brands completely miss that moment.
BOPIS gets treated like a delivery option. But think about what's actually happening; a customer planned their trip, showed up, and is standing in your store in an active purchase mindset. Most brands just hand over the bag and say goodbye.
The brands using this strategically design around that moment. What's near the pickup counter? What offer makes them grab one more thing? What creates a reason to come back?
Done right, BOPIS isn't a logistics feature. It's a sales moment. Here's how to use it:
