Dynamic pricing is the process of adjusting the prices of products in real-time. Read to learn what is dynamic pricing and how it works.
The price you saw this morning is not the price you see tonight. That is dynamic pricing. It runs on data, demand, inventory levels, and competitor activity. Airlines have done it for decades. E-commerce caught up.
Here is how it works, who uses it, and what it means for brands trying to maintain consistent pricing.














