Speedy Jay Cake

Some in action shots after taking a dip in the channel, tough times out here at the second shoot!

Marc; a good friend who unfortunately bailed on me just weekend past for another quick shoot session to get the 3d glasses and the tech pants shot. good bloke anyway though!

Out here shooting the agenda collection, we decided to do it in the middle of china town in cbd melbourne! I call this home and we run this city by doing shoots like this and holding up traffic!

This place has been good to me although all that I have reached to achieve through design has been capped by this invisible red tape or untold/’secretive’ information. I cant really explain it although know that Imma pave my own way and as gvasalia would say ‘let the bridges i burn light the way’ 

These feel images are too darn good! Im so pleased with how this all turned out. Of course there are a bunch of different reasons for the overall filter and look of the photos. Some include the fact that Im targeting young to middle aged men who like to think they are cool and mysterious hence being attractive. The current trend to be dark and almost closed off from society is seen as cool hence the darkness and grain within the photos. The yeezy season 1 was a solid cue for inspiration due to its mystery and impact of imagery. I find that women are able to create an impact through the lens like no male in front of the camera i have ever witnessed and i mean all women!! Its amazing! So when shooting menswear its a different ball game within which he should be portrayed.

There is a different set of poses or lack there of, candid in depth action shots etc. I would have liked to have had more movement within the shoot but i did not pay for my photographer nor my model hence the outcome was not the most controlled but thats kinda how im living my life at the moment. Like i said earlier its all a process!

God dam! That was a fun shoot!

These feel shots are so dang dope! I believe they accurately represent the way i wanted the brand to be presented to the audience. There is a bunch of mystery through the use of negative space and repetitive shapes whilst staying true to being genuine and authentic through a rad grainy edit.

Hows this! I took the photo!!

Had a bunch of issues with my own photographer but that happens within the industry and is a sharp learning curve for myself. I now know for sure that I must negotiate every detail including what the photos will be used for and who has access to em etc. etc!

This is such an amazing read and all round history of a true visionary and revolutionary. Yvon Chouinard currently works closely with Patagonia and Im sure still has close ties but simply friendship orientated. Yvon throughout his entire life would go against the grain to the point of being infamous within industries for his so called ‘antics’. I idolise someone who has led their life with the positivity and being at peace with all of their respective surrounds. In terms of modern day society Yvon is ‘successful’ but what do you call it when you do it in a way so genuine and authentic about their initial mission. “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” Is this what some call ‘godly’?

By definition Anarchy is a state of disorder due to non-recognition or absence of authority but also regarded as a political ideal for a lack or absence of government and absolute freedom for the individual. The collection focuses on the latter of the meanings. I believe whole heartedly that it is up to us as designers to enable people to make the ‘right’ decisions easier. The Anarchy within the collection is portrayed through the method of construction, marketing and mission of the brand; opposing the current state of fashion leaders and consumerism market.