shanshan zhou

Gecko Press - Website & Ecommerce Store

Web design, UX design, UI design, Design strategy

Visit site: www.geckopress.com

Client

Gecko Press - Children’s Books Publisher

Brief

Gecko Press is one of the best children’s books publisher in the English-speaking world. They have a wonderful brand presence and a library of beautifully published children’s books. I was honored to take the lead in redesigning their website, and give them a lively and approachable presence online to match their presence on your bookshelves.

Objectives

The site is designed to extend the brand experience of Gecko Press, appeal to new customers, engage it’s existing and retaining customers, showcase Gecko Press’s unique personality and ethos, cutting through its international competitors big and small, and most importantly -- sell more books.

Design

Piccoli Horses - Plush toys

Brand strategy

Visit site: www.piccolihorses.com

Client

Piccoli Horses - Plush toys

Brief

The key to growing my business is helping my client grow their business ;)

Piccoli came to me when they were just a small plush toy business bootstrapping to launch their product at their first toy trade show. My strategy with this client is all about helping them succeed as a very small business, and leverage digital marketing and brand to help them to scale and grow.

Objectives

The objective I defined together with my client was a start kit to launch their brand and product, and we will grow their brand from there based on feedback. I delivered them a "just enough" set of logo marks, tag lines, reusable assets, along with a simple website.

In the years following, I worked on expanding their brand, scaling their marketing site and e-commerce site. I've designed their packaging, hang tags, banners, flyers and other printed collaterals. I've also helped them build a stronger presence their social media and online community.

The focus has always been doing something that is simple but impactful. I've intentionally made all assets reusable for the client, making the output not only fitting to the growth stage of their business, but also expandable and can be built upon.

Gecko Press - Website & Ecommerce Store

Web design, UX design, UI design, Design strategy

Visit site: www.geckopress.com

Client

Gecko Press - Children’s Books Publisher

Brief

Gecko Press is one of the best children’s books publisher in the English-speaking world. They have a wonderful brand presence and a library of beautifully published children’s books. I was honored to take the lead in redesigning their website, and give them a lively and approachable presence online to match their presence on your bookshelves.

Objectives

The site is designed to extend the brand experience of Gecko Press, appeal to new customers, engage it’s existing and retaining customers, showcase Gecko Press’s unique personality and ethos, cutting through its international competitors big and small, and most importantly -- sell more books.

Design

Regen NZ Irrigation New Zealand- Mobile App

Brand design, mobile app, UX design, UI design

App beta: Google Play Store

Client

Regen NZ - Leader in technology-based agricultural solutions

Brief

To design a mobile app to provide accurate and intuitive instructions on irrigator performance tests -- which is also known as the “Bucket Test” in the farming community. 

Design

The design started with research and understanding of the users and a clear dissection of the traditional “bucket test” process. Working closely with lead scientist Sonia Groes-Petrie at Regen, we simplified to 100+ pages of Bucket Test Guidebook from Irrigation New Zealand to 4-5 clear and understandable steps, and have made the content understandable with clear explanations in plain English and straight-forward diagrams and illustration.

Regen NZ - Wairakei Estate Irrigation web app

Web app, UX design, data visualisation, dashboard

Client

Regen NZ - Leader in technology-based agricultural solutions 

Brief

Design the digital dashboard to manage irrigation alerts, reports and facilitate irrigation breach troubleshoot.

Process

The system is used by different user groups with different tasks and objectives in mind. The UX design was guided by a clear understanding of different user types, and was made to be intuitive for all users.

Plot Twist: Generative Visualisation of a Robot-lead Concert

Creative coding, projection, sound visualisation, parametric design

More details: News coverage of the event

Client

Mass Design

Brief

The design collective Mass organised an experimental concert with real musicians across different styles and genres to jam with a robotic bass player--MechBass. My role was creating visuals that celebrates the experimental spirit of the concert, explores further human-machine collaborations and enhances the overall experience of the audience.

Design & code

Tea and Biscuits Radio Brand & posters

Brand design, illustrations, graphic design

Brief

Tea and Biscuits is a radio show broadcasted from the Victoria University of Wellington. The show discusses topics concerning student lives and trendy music, with the two hosts reviewing a good cuppa tea and some biscuits.

Design

The visual language of the brand embraces the comical and inexplicit connection between the show and stea and biscuits. While featuring the conversational nature of the show. 

Portraits Modern dogs

Appdater.io Brand & landing page

Brand development, Web design, UX design

Live site: appdater.io

Client 

Crystalnix

Brief

Design the brand identity and a single-page landing page for the new product by Crystalnix with a lean and iterative approach. 

Logo concept: Ship-it

The central hexagon shape represents a digital product, while surrounding arrows symbolise out-bounding distribution. The overall triangular form refers to capital letter “A”. This design is modern, structural, solid, communicating the reliability of Appdater.io.

Colour pallet

The pallet is a harmonious blend of navy and magenta, colours that are associated with technology, energy and youthfulness, suitable for a young technology brand that wants to be associated with innovation.

Responsive single-page website

FuturE Web app UI/UX design & Brand

Brand development, branding, web app, UX design

Client

FuturE

Brief

FuturE is an educational platform for students from different parts of the world to learn a second language from each other. The challenge is to design a simple and easy to use interface and coming up with a simple brand and visual style guideline.

Brand

The logo mark of the brand is energetic, youthful and ties to the central concept of learning language through conversation. The 3 main colors play harmoniously together as a pallet, and each leads a subarea of the brand: green for students, purple for educators, while yellow for FuturE main brand.

UI/UX

Auckland Design Manual Icon design

Icon design

Auckland Design Manual

Client

Auckland City Council

Agency

Salted Herring

Summary

TAB racing mobile app Icon design

Client

TAB, New Zealand Racing Board

Agency

Alphero

Summary

Mood Managing App Brand & Mobile app

Mobile application, UI design, UX design

Brief

I was approached by a NZ/Australia start-up to design a mood managing app targeted at patients diagnosed with depression or bipolar disorder to manage and improve their mental wellbeing.

UI/UX design

I was the designer for the user experience, wireframing and interface visual design, The functional specifications are informed by clinical practice and research findings. The user experience and visual design, however, steers itself away from looking “clinical” and “medical”, but instead warm, friendly, pleasing and engaging.

Brand design

Beasts Assorted animal illustrations

Cake Maternity Marketing site

Web design, UX design Client

Cake Maternity -- Maternity Lingerie

Agency

Salted Herring

Brief

Designing a contemporary website that expresses the warm, nurturing brand personality that embodies the brand values of quality, and extends the brand experience defined by the product and printed collaterals. 

Design solution

Staah Hotel Booking Engine

Web application, UI design, UX design

Client

STAAH

Brief

UI design and UX improvement of STAAH's white label hotel booking web app. The design needs to be versatile and adaptable to different brands and hotels of all scales. 

Design

Findly.com Website redesign

Web design, UI design

Client

Findly.com

Agency

Salted Herring

Brief

Design the interim marketing site for Findly, the recruitment application suite, based on the existing brand and site structure. The design should reflect Findly’s brand personality: credible, reliable while still being friendly and playful.

Design