What

I mean look at this

One with a soul that is equivalent to every single monster's soul combined, with the power of mental time travel through sheer force of will

Ramps should be the standard.

Automatic doors should be the standard.

Elevators in multi-story buildings should be the standard.

ASL interpreters at events should be the standard.

Braille menus at restaurants should be the standard.

GIVE IT UP FOR DAY 15

In both work and observing, I have learned something about kids. A lot of parents try to get their boys to go fight. Of the young ones that do, they tend to be shy. You get the ones who just swing the boffer swords around with no regard for life, but, mostly, they’re reserved. It’s adorable. I mean, they’re kids.

At which point this six-ish-year-old girl whips out her certificate from the axe throwing booth and says “Nah, I’m fine.”

people with things like adhd and dyslexia genuinely find it difficult to read your five paragraph PSA. people who are still learning your language will find it difficult to read your post. tl;drs genuinely help these people. keep that in mind. if you want to spread the message consider EVERYONE who might want to read it.

I love tumblr. I love that tumblr is the best social media site of 2021.

Every other site has spent the last decade perfecting the art of targeted ads. I am a wallet of flesh and blood which must be stripped bare and profiled and picked apart for the maximally efficient way to squeeze profit from my presence. Every other site will fold and morph itself to a shape of my liking - like a fairy tale trickster stealing memories and taking their mold - to lull me into compliance and loosen my coin purse.

Facebook sees me searching fitness equipment and injects my timeline with athletic wear ads. Reddit profiles the subreddits I follow and eagerly promotes a new coding bootcamp or cloud service at every turn. Google overhears me lamenting over my moving to-do list on voice call and fills in my “how much to tip movers” query before I’ve gotten the third word typed out.

Tumblr never even tried.

They could have. The information is there. The basic infrastructure, presumably, exists. Tumblr can recommend me tags based on tags I follow, blogs based on blogs I follow, even posts that for one reason or another may strike my fancy. Tumblr could be - SHOULD be - funneling this framework into advertising, as the only means that free-to-use social media platforms can turn a profit in our capitalistic hellscape.

They just don’t.

Today I saw an ad for treating Hyperhidrosis - a condition, I think, in which a person sweats too much - and I saw it twice, four posts apart, and it is so incredibly benignly impersonally ineptly untargeted toward me compared to all other pinpoint-aimed advertising that I’m endeared to it. Tumblr knows NOTHING about me. 8 years, 51,000 likes, and tumblr has not learned a THING about me.

Advertisements for a mattress? Shitty mobile game ads that don’t make even the slightest pretense at being anything other than a candy crush rip-off? Choose-your-own adventure games either about Royal Espionage or Choosing The Wrong Dress For Your Date with ZERO in-between.

And then this. This here. The culmination, the crown-jewel of tumblr’s nihilistic non-compliance with the state of social media advertising. Any pretense of capitalistic exchange is abandoned at the gas station by the side of the road. This is not a company. This is not a product. This is not anything that fulfills the contract of consumer and seller. 

THIS. THIS IS WHAT TUMBLR HAS TO OFFER INSTEAD.

“Pour vinegar on your bread, fuck you.”

“Put it in the garbage, fuck you.”

“Your wife says you’re a fucking dumbass, fuck you.”

That’s it. That’s the advertisement. You vinegar-breadless cuck. You virgin extraordinaire bereft of bread and garbage can. I am fucking your wife right now in our vinegar-soaked motel bed. She puffs a cigarette which I pulled from the trashcan and we both laugh heartily at her recounts of your immasculine ineptitude. I don’t want your money. I don’t want anything from you. Fuck you. 

Just fucking take a bite out of your soap you piece of shit. Sleep with it and eat it

I don’t even know what this is trying to sell me. Tumblr doesn’t either. The ad doesn’t know either. Did I click on the link? Fucking absolutely. I think it was broken

i realized this was also lost in the fall of the CH website so