Thank you for sharing this. It’s a really interesting review, and I honestly feel bad for that rider. She clearly made the effort to be there, probably traveled quite a distance, and ended up leaving with such a disappointing experience.
A few things stood out to me from what she wrote.
First, leaving people standing in the sun while he gets photographed in the shade is not a great look. It’s not just poor organization, it comes across as dismissive, especially when people made the effort to attend, and when many of them were not exactly young riders looking to stand around in the heat for hours. That’s not how you treat people who showed up to support your event.
In general, the whole thing sounds less like a regional event meant to promote Galloway, the distillery, or the actual riding experience, and more like a PR video for Sam and co.
And that seems to match the content that came out of it. Sam with people. Sam talking. Sam riding. Sam posing for fan photos behind a rope, like some kind of museum exhibit. It felt more like a Sam fan meet than a family or community event.
Imagine for a second that this was a distillery owned by someone completely unknown. Would the owner still be the main product being promoted all weekend? Would most of the footage still revolve around him, his face, his ride, his interactions, his image? Probably not.
And that’s exactly the point that comes through in the rider’s review too. From what she describes, the focus seemed to be on him far more than on the actual product, whether that product was supposed to be the distillery, the ride, or Galloway itself.
Honestly, I’m still not sure I understand what the event was actually meant to be.
The other thing that really stood out to me was the motorcycle issue. If Steph genuinely couldn’t handle the bike, whether because she exaggerated her abilities or not, then to me that proves two things before anything else.
First, Sam has clearly never actually ridden with her to know what her abilities are.
And second, he doesn’t seem particularly concerned about her safety.
Because he absolutely could have arranged for her own motorcycle to be brought from Cork. Or even better, if this were truly a couple situation, he could have made sure he had a bike with a double seat so she could ride with him.