It's The Little Things

Hokay so.

Let me preface this with some personal history. It's not relevant to the sins of the advertising industry perse but it illustrates how I started to grow to hate it.

I wanted to be a veterinarian growing up, but to be a vet you basically have to be good enough to get into medical school. I do not have the math chops or discipline to make it in medical school. I went into art instead, and in a desperate attempt to find some commercial viability that didn't involve moving to California, I went into graphic design.

I've been a graphic designer for about seven or eight years now and I've worn a lot of hats. One of them was working in a print shop. Now, the print shop had a lot of corporate customers who had various ad campaigns. One of them was Gate City Bank, which had a bigass stack of postcards ordered every couple months to mail to their customers.

Now, paper comes from Dakota Paper, and they make their paper the usual way. Somewhere far, far from our treeless plain there is a forest of tall trees. These trees are cut down and put on big fossil fuel burning trucks and hauled to a paper mill that turns them into pulp while spewing the most fowl odors imaginable over the neighboring town and loads the pulp up with bleach to give it a nice white color.

Then the paper is put on yet another big truck and hauled off to the local paper depot, then put on another big truck and delivered to my print shop, where I turned the paper into postcards telling people to go even deeper into debt to buy a boat because it's almost summer. The inks used are a type of nasty heat sensitive plastic that is melted to the surface of the paper with heat. Then the postcards are put on yet ANOTHER truck and sent to the bank, which puts them on ANOTHER truck and finally into the hands of their customers, who open their mail and take one look at the post card and immediately discard it.

Heaps and heaps and literal hundreds of pounds of literal garbage created at the whim of the marketing team several times a year. And thats just one bank in one city.

I came to realize very quickly that graphic design was the delicate art of turning trees into junk mail.

And wouldn't you know it there are a TON of companies that basically only do junk mail. Many of them operate under the guise of a "charity," sending you pictures of suffering children or animals and begging for handouts and when they get those handouts the executives take a nice fat cut, give some small token amount to whatever cause they pay lip service to, and then put the rest of the cash right back into making more mailers. "Direct mail marketing" they call it.

Oh but maybe it's not so bad, you can advertise online after all. Now that there's decent ad blocker out there and better anti-virus ads usually don't destroy your computer anymore just by existing.

Except now when I search for the exact business I want on Google it's buried under three or four different "promoted search items" tricking me into clicking on them only to shoot themselves in the foot because I searched for the specific result I wanted for a reason and couldn't use those other websites even if I felt like it.

And now we have advertising on YouTube and on every streaming service, forcing more and more eyes onto the ad for the brand new Buick Envision that parks itself because you're too stupid to do it on your own.

Oh thats ok maybe I'll get Spotify premium and go ad free and listen to some podcasts- SIKE we have the hosts of your show doing the song and dance now. Are you depressed and paranoid from listening to my true crime podcast about murdered and mutilated teenagers? That's ok, my sponsor Better Help can keep you sane enough to stay alive and spend more money.

It's gotten so terrible that now you have content farms, huge hubs of shell companies that crank out video after video to get more and more precious clicks. Which if the videos were innocuous maybe that wouldn't be so awful except now you have cooking hacks that can actually burn your house down and craft hacks that can electrocute you being flung into your eyes at the speed of mach fuck so some slimy internet clickbait jockey doesn't need to get a real job.

It of course goes without saying that animals are also relentlessly exploited by clickbait companies that will put them in compromising situations on purpose to create a fake fishing hack video or even just straight up killing them for sport by feeding small animals to a pufferfish that rips them apart for the camera.

And all of this, ALL of this doesn't even touch how adveritising is the death of art in general. Queer topics, any kind of interesting art, any kind of sex or substance use topics are scrubbed clean and hidden at the behest of advertisers.

Sex education, a nude statue, topics such as racism or sexism or bigotry in general have tags purged or hidden from search, even life saving information about SDTs or drug use, because if someone saw that and complained then Verizon might sell fewer tablets and we can't fucking have that.

Conservative talking heads often bitch and moan that they're being censored on social media. The stupid part is, they're right! They are being censored! But it's not by a woke mob, it's by ATT and Coca Cola not wanting their adspace sharing screen time with their stupid fucking opinions.

However, they won't ever figure that out, because the talking heads they get their marching orders from like Tucker and Jones ALSO rely on the sweet milk flowing from the sponsorship teat and they aren't about to turn on their meal ticket so they have to come up with even stupider shit to say for the train to continue rolling.

I managed to rant this far without even getting into the ads I see for the beauty industry. The other day a botox ad described wrinkles as "moderate to severe crows feet" as if wrinkles are a symptom of a fucking serious disease! Like having a flaw in your skin is a medical problem that you need thousands of dollars of literal botulism toxin to fix! I was incandescent with anger.

Going From a Fixed Mindset to a Growth Mindset

Lesson #1: growth is not linear. You will not improve drastically overnight. As I’ve stressed this before, things take time and consistency and concentration.

A fixed mindset is basically a belief that the person you’re born as - your intelligence and talent - are fixed. They cannot be changed, no matter what.

Science has shown that this is not true. It’s 100% possible to get smarter over time and with dedicated effort.

This is what a growth mindset is - believing that you can be better over time, and that your current level of intelligence and talent is temporary.

People with fixed mindsets are insecure, and it shows. Fear of failure; taking constructive criticism to heart; feelings of jealousy when someone they know is doing well… we’ve all known a person like this, and been this person ourselves at some point in our life.

Growth mindset is therefore the opposite but the effects are as grounding; it can help battling anxiety, depression, burnout issues, behavioural issues and so on.

I understand that a lot of you don’t have people in your life with a similar mentality of personal growth. I’m therefore reopening my Discord. My followers can meet, connect and help each other out.

Now, how does one transition from a fixed to a growth mindset?

Here are some things I think could help:

1. Detaching yourself from the definition of failure

If you’ve already decided the outcome of a certain situation without even trying, then you’re still stuck in a fixed mindset. Things like “there’s no point in me applying for that job because I don’t have the skills and I won’t get it anyway” - applying for that job wouldn’t hurt, even if you don’t get it. Stop limiting your opportunities that you never know could actually work out. A growth mindset person will always try to make most of the opportunities they have.

2. Not getting attached to any outcomes

Don’t get attached to favourable or unfavourable outcomes. When something goes well, have gratitude in your heart but don’t let it get to your ego. Life is about constantly learning. Don’t get attached to compliments and don’t get disheartened by criticism.

3. Actively working on yourself

You can learn a language at any age. You can start learning how to dance or sing or ride a horse at any age, if you’re doing it for the pleasure of learning (getting into competitive stages could be challenging if you’re not young). Someone who works on themselves has a growth mindset.

4. Stop self depreciating yourself

If I see one more IG bio that says “I’m so boring uwu” I will literally throw hands. Stop talking shit about yourself. Classic fixed mindset case. It’s childish and people pleasing behaviour.

5. Stop the comparison game

Stop resenting the people around for the good work they do in their life/ if their life is easy. We all have our challenges, whether we show them publicly or not. The more you work on your inner peace and inner self, the less you’ll feel the need to compare yourself to someone else. Jealousy is a disease and a sign of a fixed mindset.

6. Appreciate and thank yourself for being you.

If you’re nice to your mum, siblings, friends when they need your support… you can be nice to yourself too. Growth mindset does not come from berating yourself.

7. Recognise mistakes and take accountability

Admitting that you’re wrong is never easy. However, I’ll always have respect for someone who can admit that they messed up, rather than someone who will make up stories to justify their antics.

8. Provide yourself with at least 3 productive self-care hours a week

Self care here doesn’t mean skin care or hair care. I mean brain care. You feed your brain good things that it needs to stay calm and ever-growing.

These could include: brain games, mediation, a hobby, watching an educational documentary, doing a short online course, reading… anything that’s good for your brain.

9. Stop being a chameleon

Have you ever met those sort of people who will do anything to fit in? It could adopting that group’s mannerisms, thought processes, opinions… now, to an extent, that is normal and subtle. However, when it starts going too far to a point where you can’t be yourself anymore, thats a problem. In my opinion, that’s an example of not being able to practice your growth mindset publicly.

Privately, you may be growth oriented - but it needs to reflect in your words and actions. If you’re holding yourself back in doing certain things because you’re afraid of what other friends will think of you, you need better friends. Embrace people who have a growth mentality.

10. Using social media for better purposes

A deVOL kitchen in a renovated German schoolhouse

A classic deVOL kitchen in Mediterranean colors

A Haberdasher kitchen in a Swedish cottage

Wes Anderson meets Provance in a London basement kitchen

A cozy cluttered French-style kitchen

A moody green Classic English kitchen

Pearl Lowe’s beach house kitchen

Grey & yellow Shaker kitchen

Glass Bubble Spice Racks

okay i have two! my lazy one and my fancy one which is not that fancy

lazy porridge:

oatmeal made into oat milk, topped with blueberries, a whole banana, butter and peanut butter

fancy porridge: