Seymour Stein (w/ Gareth Murphy): Siren Song: My Life in Music (2018)
Like many people of his generation, Sire Records co-founder Seymour Stein didn't feel comfortable or safe admitting his homosexuality until the final years of his life (he passed in 2023 at age 80), but that's no reason not to celebrate his remarkable life during Pride Month.
Stein's near-seven-decades-long music industry career has few parallels, and while one would normally dismiss the book's subtitle -- 'The Autobiography of America's Greatest Living Record Man' -- as unit-shifting hyperbole, Seymour actually had a better case than most.
Even I, who own relatively few Sire LPs, always marveled at the A&R "ears" responsible for either signing or licensing legends like the Ramones, Talking Heads, The Cure, The Smiths, The Replacements, Soft Cell, Depeche Mode, Madness, Ministry, Ice-T, K.D. Lang, and Madonna -- the latter famously while he lay in a hospital bed recovering from a heart infection!
But I didn't know about the born-and-raised New Yorker's apprenticeship under Syd Nathan at Cincinnati's King Records (home to James Brown), where he learned the trade while dealing with rack jobbers, promo men, and, of course, artists, in the cut-throat regional world of independent labels.
That independent experience and spirit wound up fueling Stein's lifelong search for unconventional artists and made him an early champion of new genres like punk, post-punk, new wave, and underground dance music, when other executives played it safe.
As Seymour explained it, Sire's talent scouting philosophy was based on his lack of formal musical skill, which forced him to listen like any other fan in the audience; never mind that most of his peers shared the same trait but still obeyed their wallets instead of their instincts.
The music business' eternal tension between art and commerce also emerges in Stein's battles against major label foes and partners, with Warner Bros. chief Mo Ostin, in particular, used as an example of the masterful corporate politician with no genuine love for music.
This book leaves little doubt that Seymour REALLY loved music.
And speaking of love, Stein also speaks frankly about the challenges of living as a closeted gay man in the hyper-masculine music industry, his marriage of convenience to late wife and business partner Linda, her violent 2007 murder, and the tragic loss of their eldest daughter to cancer.
So after or maybe even before you do your homework on higher-profile record men like Clive, Ahmet, Gordy, Geffen, Wexler, Yetnikoff, Bogart, or Blackwell, be sure not to sleep on perhaps the greatest of them all: Seymour Stein.
Featured Records:
Ramones: Ramones Mania! (1988)
The Cult: Electric (1987)
Echo & The Bunnymen: Ocean Rain (1984)
Buy from: Better World Books
















