Aug 12
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Record Mirror
Marc Almond (Soft Cell) (1982-12)
Record Mirror
Marc Almond (Soft Cell) (1982-12)
Record Mirror
Marc Almond (Soft Cell) (1982-12)
My supervisor likes my soft cell shirt
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"Danceteria" by Soft Cell
DV:
It's not a competition, but it sure is wild that Madonna's best song in years shares a subject with the title track of Soft Cell's final album, announced last fall shortly before instrumentalist David Ball passed away. Madonna even plays, diegetically, in both songs! And it's fascinating to think through the differences between their approaches. Both songs drop names (to different degrees), but Madonna's is an elegy for a long-gone scene, delivered in first person - it's her memory, her night - while Marc Almond's lyric situates the listener themself in Danceteria alongside him - it might be the best night Danceteria ever had, but it's one we're in together. For Soft Cell, the night is just as much a celebration of the fringe community that populated this club as it is of the big names they knew: unlike Madonna, Almond makes space for the sex workers, the transvestites, the dancers. It's their club too. Just as significantly, where Madonna's "Danceteria" is produced to be a(n unlikely) hit in 2026, Soft Cell's aims to evoke and embody the aesthetic of the duo's 1980's peak. This "Danceteria" is not likely to be inescapable at the local club. It's too 80s, in the sense that Soft Cell's particular style of sleaze has escaped the long revival we're still trapped in. That works in its favor - this feels fresher than any 40-year throwback should - but it's also a sort of limiting factor on the song; Soft Cell's "Danceteria" is not going to surprise anyone the way Madonna's did. Maybe it doesn't need to.
MG:
As someone really only familiar with "Tainted Love/Where Did Our Love Go?" this is not a Soft Cell single that satisfies. Despite sharing the same thesis -- Danceteria, wasn't it great? Those were the days! -- Soft Cell are on a decidedly nostalgic trip. It's not clear that they're interpolating the past while experimenting with the present (as Madonna does), instead the whole affair is situated in musty memory. And yet, what has really changed? Our culture is still awash in influencers, the DJs are still "atmosphere engineers," the club is still the friendliest space for all flavors of outsiders, it still feels best when it's at its hottest -- almost suffocating you with delight. This world didn't peak with Danceteria, but the generation that remembers that club best is rapidly dying off. One last stab at halcyon infinity isn't going to bring back the early 80s; it's stranger and more beautiful that these whole worlds deteriorate and are rebuilt in spirit.
Soft cell. Advert
Soft Cell - Memorabilia
Bonus: the initial Nine Inch Nails cover + the more recent Nine Inch Noize cover
