In australia, we had this piece of shit shockjock radio host move to Melbourne and be awarded a HUYUUUGE pay packet in a brand new contract. This guy is a racist, sexist, misogynist, classist, piece of shiiiiit.
Well a melbourne community launched an an anti-advertising campaign against him. Listened to find out who was advertising during his show. Then called or emailed those companies to say, "Hey, are you aware that your product/service is being advertised on Kyle Sandilands show? Today, he said [heinous thing]. Is that what your company stands for? Is that what you want to be advertising next to?"
Folks------ advertisers left the radio station in DROVES.
We are talking multiple millions of dollars in advertising that was pulled from the radio station. The radio station is in an absolute crisis about it. Theres talk of firing Sandilands and just paying his contract out, because that will be cheaper than how much theyre hemmoraging from list ad revenue.
Targeting the advertisers works. It works fantastically.