Meet Lauren Young

Marketing Keywords to Know: September 8, 2016

Predictive Marketing

Definition: Going beyond simple technology and cultural trends to determine how to effectively market to a group

Marketing is all about pitching a product or idea at the right time to the right people. Predictive marketing goes a step beyond the usual attempt to grab the consumer’s attention and focuses on predicting what they will do using artificial intelligence and a more…

Marketing Keywords to Know: September 1, 2016

Wantrapreneur 

Definition: An aspiring entrepreneur who has yet to plan their business or put decided plans into action

Many people dream of not having to work for someone else, and the dream of the Wantrapreneur is the same. These individuals aspire to start their own businesses since they want the flexibility and perceived freedom of working for themselves, but they often have no plans to put…

Marketing Keywords to Know: August 25, 2016

Backward Pricing 

Definition: Placing a high price on a product to research how much the consumer is willing to spend

  How much would you pay for a pair of headphones? Or a tablet?

Backward pricing is used often for items such as these, using a high selling price to see if the consumer will pay up. Pricing this way is helpful to gauge if the cost of production is viable and set a standard price…

Marketing Keywords to Know: August 18, 2016

Ambush Marketing

Definition: Creative tactics which deflect the attention from one brand to another

Did you know each sponsor of the Olympics invests anywhere between $10 and $100 million dollars to showcase their brand? Those numbers are insane, but it costs to be part of such a highly publicized event.

All these precautions have come as a result of ambush campaigns in the past. One of the most…

Marketing Keywords to Know: August 11, 2016

#PhelpsFace

Definition: A candid photo taken of Michael Phelps during the Rio Olympics

The Olympics are in full swing and as usual, it is getting a lot of media coverage. This week, the trending topic is #PhelpsFace, which are the new memes taking social media by storm.

#PhelpsFace was coined from a candid photo taken of Michael Phelps, looking very unhappy, as he sat waiting for the 200m…

Marketing Keywords to Know: August 4, 2016

360 Video

Definition: Media created with a special camera to show the viewer all 360 degrees of a scene

  360 video is engaging, immersive, and quickly becoming a brand’s best friend. These special videos allow users to pan, zoom, and rotate their perspective of a video, easily allowing themselves to dive deeper into the environment and feeling of the content they are viewing.

The Facebook and…

Marketing Keywords to Know: July 28, 2016

Taste Messaging 

Definition: A rebranding effort which emphasizes changing the taste of a product

  It’s not uncommon for a brand to create clever packaging when rebranding their products, but taste messaging goes beyond just enhancing a product’s look.

PepsiCo’s Sierra Mist has undergone quite a few rebranding attempts – from packaging to healthier formulas of their soda. Sierra Mist jumped on…

Marketing Keywords to Know: July 21, 2016

Augmented Reality

Definition: Technology which combines computer-generated images and the real world

  If you’ve ever used the Ikea app to design your room digitally before making a large purchase or launched a GPS to find directions, then you’re already familiar with augmented reality. AR layers computer-generated images and other information over what we are viewing in the real world.

Pokémon…

Marketing Keywords to Know: July 14, 2016

Fingermouthing

Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op

Bella Hadid – Professional Model and Fingermouther

  There’s a new trend born every minute and fingermouthing is one of the most recently coined terms for a pose that has become popular for Instagram selfies. While letting one’s fingers dangle around their lips, the pose was initially meant to…

Marketing Keywords to Know: July 7, 2016

Cannes Lion

Definition: One of the most coveted advertising awards

  The International Festival of Creativity, better known as the Cannes Lions, is a who’s who of creative leaders in marketing and communications (and related fields). The Cannes Lion is one of the most prestigious awards a marketer can receive and because of this, some will go to extreme lengths to win one. Unfortunately, some…

Marketing Keywords to Know: June 30, 2016

Evergreen Content

Definition: Timeless, valuable information

  Evergreen content is a perfect example of how creating an outstanding piece of content can be beneficial for your brand. This content is so well-informed and detailed that it provides readers with value long after it is written.

Evergreen content can be helpful for businesses in specific markets, as it provides in-depth knowledge…

Marketing Keywords to Know: June 23, 2016

Emoji Targeting

Definition: Advertisements connected to the use of one’s emojis

Feeling some kind of way? There’s an emoji for that! Brands have jumped on the popularity of custom emojis and are now flocking to Twitter to use their new emoji-based ad targeting. The new ad targeting would help brands be seen, simply by pairing one’s emojis to relevant brands. This means that a friend that always…

Marketing Keywords to Know: June 16, 2016

Track Busters

Definition: Specialists hired to clean up one’s digital tracks

A term coined by DMNews, Track Busters are sure to generate an increasing amount of popularity as the Internet of Things continues to grow. Even visiting a website once has the potential to follow you everywhere you go online, and this can be problematic for professionals and other people who wish to maintain privacy…

Marketing Keywords to Know: June 9, 2016

Churn

Definition:  Downloading, then abandoning or completely uninstalling a mobile app

    There’s an app for everything these days:  brands, shopping, gaming, and more. With so many available apps and limited space in smart phones and tablets, app designers compete to create apps so engaging that the consumer won’t want to get rid of them.

Churn, or the quick abandonment of apps, is pretty…

Marketing Keywords to Know: June 2, 2016

Brand Backyard

Definition: Accompanying content provided by brands such as blogs, official social media accounts, and private communities

  How does your brand make their presence known without pushing their agenda to make the consumer purchase their products? By creating a brand backyard, of course!

The existence of a brand backyard provides the consumer with helpful content, engaging…

Marketing Keywords to Know: May 26, 2016

Channel Surfing

Definition: Researching the best ways to apply a marketing budget

The consumer wants to be “wined and dined” before they’ll consider doing business with many brands. This is bad news for brands who invest a large amount of money on marketing campaigns if they don’t reach their expected ROI.

Channel surfing is important for brands marketing to consumers with champagne taste when…

Marketing Keywords to Know: May 19, 2016

Columbusing

Definition: “Discovering” something that is not new

  Columbusing, or cultural appropriation, occurs often and in some cases, innocently. It makes trends out of natural occurrences of one culture and grows in popularity in ours without citing where the trend originated.

Columbusing threatens the rich cultural significance of how some things came to be and impacts the unique heritage…