#mktk

Marketing Keywords to Know: September 1, 2016

Wantrapreneur 

Definition: An aspiring entrepreneur who has yet to plan their business or put decided plans into action

Many people dream of not having to work for someone else, and the dream of the Wantrapreneur is the same. These individuals aspire to start their own businesses since they want the flexibility and perceived freedom of working for themselves, but they often have no plans to put…

Marketing Keywords to Know: August 25, 2016

Backward Pricing 

Definition: Placing a high price on a product to research how much the consumer is willing to spend

  How much would you pay for a pair of headphones? Or a tablet?

Backward pricing is used often for items such as these, using a high selling price to see if the consumer will pay up. Pricing this way is helpful to gauge if the cost of production is viable and set a standard price…

Marketing Keywords to Know: August 11, 2016

#PhelpsFace

Definition: A candid photo taken of Michael Phelps during the Rio Olympics

The Olympics are in full swing and as usual, it is getting a lot of media coverage. This week, the trending topic is #PhelpsFace, which are the new memes taking social media by storm.

#PhelpsFace was coined from a candid photo taken of Michael Phelps, looking very unhappy, as he sat waiting for the 200m…

Marketing Keywords to Know: July 28, 2016

Taste Messaging 

Definition: A rebranding effort which emphasizes changing the taste of a product

  It’s not uncommon for a brand to create clever packaging when rebranding their products, but taste messaging goes beyond just enhancing a product’s look.

PepsiCo’s Sierra Mist has undergone quite a few rebranding attempts – from packaging to healthier formulas of their soda. Sierra Mist jumped on…

Marketing Keywords to Know: July 21, 2016

Augmented Reality

Definition: Technology which combines computer-generated images and the real world

  If you’ve ever used the Ikea app to design your room digitally before making a large purchase or launched a GPS to find directions, then you’re already familiar with augmented reality. AR layers computer-generated images and other information over what we are viewing in the real world.

Pokémon…

Marketing Keywords to Know: July 14, 2016

Fingermouthing

Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op

Bella Hadid – Professional Model and Fingermouther

  There’s a new trend born every minute and fingermouthing is one of the most recently coined terms for a pose that has become popular for Instagram selfies. While letting one’s fingers dangle around their lips, the pose was initially meant to…

Marketing Keywords to Know: June 30, 2016

Evergreen Content

Definition: Timeless, valuable information

  Evergreen content is a perfect example of how creating an outstanding piece of content can be beneficial for your brand. This content is so well-informed and detailed that it provides readers with value long after it is written.

Evergreen content can be helpful for businesses in specific markets, as it provides in-depth knowledge…