Olympic Channel Brings The Games To Life With VR Series Trending Gold

Once we sit down each two years to observe the Olympics, we see the completed product. Misplaced among the many gold, silver and bronze could be the 365-day coaching regimens that these athletes comply with. Because of the Olympic Channel‘s new collection, Trending Gold (produced by Jaunt), viewers will develop a higher appreciation for the behind-the-scenes work. What makes Trending Gold particular is the truth that it's filmed completely in 360-diploma digital actuality. Why precisely one hundred pc VR? “We needed to offer viewers each the entry and first-hand expertise of what it means to be an Olympian,” Nicolas Delloye, Commissioning Editor for the Olympic Channel, stated in an interview with Jaunt. “That journey brings them to 4 continents and 7 totally different nations  —  all whereas experiencing 4 utterly totally different sports. From markets in Nigeria to yoga in California, the transportive and introspective options of VR make this potential. That

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Image source: The Found Animals Foundation.

Friday Reads | A quick collection of the best things we’ve been reading recently. This week it’s all about content marketing and visual content marketing. 

It's time for Some Content Marketing Straight Talk, and Stanford Smith of Pushing Social is here to deliver it. The summary? Don't write basic content just to stick to a publishing schedule; write things that are valuable even if that means you're publishing less often. It's the boring stuff that actually works, most of the time.

Econsultancy shares How to succeed with visual content, according to Instagram’s top creative by Jack Simpson. Instagram’s European creative lead, Alastair Cotterill broke visual content into four areas: Text, photo, video and immersive. On the latter: 

This is beautiful experienced content.

UX Highlights:

Simple

Easy to read fonts and leading

Videos are the perfect length; great quality

Gif loops pull you into the story and scenes