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New Post has been published on https://popularchips.com/dailies/oceans-8-cast-on-instagram/

Ocean's 8 cast on Instagram 🌊8️⃣

This is not a reboot. I repeat, this is not a reboot! Boasting a star-studded, all-female ensemble, Ocean’s 8 is a spin-off from the Ocean’s 11 trilogy – a new franchise that revolves around Debbie Ocean (portrayed by the award-winning actress, Sandra Bullock).

Image of Ocean’s 8 theatrical poster

Debbie, the lesser-known sister of the eponymous Danny Ocean, has been planning a massive heist for the past 5 years (5 years, 8 months, 12 days and counting to be exact) and has gathered a highly skilled team of professionals to help her with the plan – stealing a 150 million dollar diamond necklace in plain sight and getting away with it.

So who’s who in this band of sisters? That’s what we’re here to find out!

🌊1⃣ Sandra Bullock as Debbie Ocean

Of course, we had to start this list with the former Miss Congeniality. Over the years, Bullock has proven that she is a versatile actress, starring in comedy films, thrillers and even handling an entire film (almost) solo in Gravity.

Image taken from Screenrant. From left to right (Sarah Paulson, Sandra Bullock and Rihanna)

I’m definitely excited for this movie (arrives in cinemas on 8 June in the United States). Sandra Bullock has always been one of my favorite comedy actresses and this will just be another chance for her to show the world how its done!

Bullock doesn’t own an Instagram account, but her fans have clearly done a wonderful job in curating some of the most stunning pictures, just like this one!

Instyle magazine photoshoot #sandrabullock

A post shared by Sandra Bullock (@sandrabullockco) on May 12, 2018 at 4:25am PDT

Check out her biggest fan page here!

🌊2⃣ Cate Blanchett as Lou

Image of Sandra Bullock (left) and Cate Blanchett (right) from the movie, taken from thenews.com

This award winning actress takes on the role of Debbie Ocean’s partner in crime and the first person Debbie turns to when she gets out of jail.

Last seen on a killing spree as the Goddess of Death in Thor: Ragnarok, Blanchett takes up the mantle of second-in-command in this heist comedy.

Like Bullock, Blanchett doesn’t have her own Instagram account but her fan page does her justice with a feed of eye catching photographs!

A little early, but smile because tomorrow is Friday! #almostthere

A post shared by Cate Blanchett (@cateblanchett) on Aug 24, 2017 at 7:38am PDT

You can view her Instagram fan page here!

🌊3️⃣ Anne Hathaway as Daphne Kluger

The wait is almost over. 3 DAYS until #Oceans8 Get tickets with the link in my bio!

A post shared by Anne Hathaway (@annehathaway) on Jun 4, 2018 at 7:40pm PDT

Anne Hathaway plays Daphne Kluger the celebrity that attends the Met Gala. She’s the one wearing the 150 million dollar diamond necklace. She’s also in on the plan.

Yes, the celebrity that the gang is targeting is in on the plan. In 2017, people counted 7 people who were at the briefing conducted by Debbie Ocean and were speculating if Anne Hathaway would be part of the team.

Turns out, apart from being the target, she is involved in the plan. Guess we’ll have to watch the show to find out how it actually pans out!

🌊4⃣ Rihanna as Nine Ball

#Repost @oceans8movie: In 9 days, respect the hack. #Oceans8 #9ball

A post shared by badgalriri (@badgalriri) on May 29, 2018 at 3:30pm PDT

Rihanna needs no introduction. The creator of Fenty Beauty plays Nine Ball, the technical genius who serves as a hacker for the group.

The Barbadian superstar has been adding to her long list of accomplishments with her acting career, singing career and even her make-up line. Adding Rihanna to this film heightens the already overflowing girl power exuding from the line-up and we needless to say, we can’t contain our excitement.

🌊5⃣ Helena Bonham Carter as Rose Weil

Image taken from Feed Weekly

One of the biggest names in film history, Helena Bonham Carter plays Rose Weil, the fashion designer of the group.

The goddess of the film industry has done countless films and is best known for her role as Bellatrix Lestrange in the Harry Potter film series. In this film, she seems to play a role similar to that of an advisor (i.e she’s the wise one in this film), which is hardly any surprise – Bonham Carter could give me advice on math problem sums and I’d still take it all in.

Bonham Carter can be seen taking a whole lot of selfies, but unfortunately doesn’t have her own Instagram account.

#NEWS! Helena Bonham Carter at the charity event « Save the Children » | London, 09/05/2018 #HelenaBonhamCarter

A post shared by Helena Bonham Carter (@bonham.carter) on May 9, 2018 at 4:01pm PDT

To see more of what she’s up to, you can always take a look at what her fans have done with the fan page here!

🌊6⃣ Mindy Kaling as Amita

It takes 8. #Oceans8 🎱

A post shared by Mindy Kaling (@mindykaling) on May 10, 2018 at 10:59am PDT

Mindy Kaling plays the jewelry maker in the team. I mean, if they want to do get away with robbery, they’d have to replace the real with a replica that matches the original right?

Other than making fake jewels as a master craftsman, she’s better known for her role in her hit show The Mindy Project which lasted from 2012 to 2017.

🌊7⃣ Sarah Paulson as Tammy

Varsity rules. #cinemacon @oceans8movie #oceans8

A post shared by Sarah Paulson (@mssarahcatharinepaulson) on Apr 24, 2018 at 10:03am PDT

The amazing Sarah Paulson portrays Tammy, also the “fence” of the group. A “fence” is a term used to describe the middleman of criminal activities between thieves and the eventual buyers of the stolen good.

Sarah Paulson is well known for her work in the American Horror Story series (which has recently been renewed for its 8th season!). Her acting chops will definitely be put on display as her character attempts to balance her life as a suburban mom and a criminal.

🌊8⃣ Awkwafina as Constance

ITS BEEN A MINUTE. But extremely excited to announce my next EP, In Fina We Trust which will be dropping June 8th. So many amazing people have helped collaborate on this album and I am just so grateful that I didn’t have to produce, record, mix and master fully naked in my kitchen. Hold tight. It’ll be here soon. ALBUM ART: @casi.moss

A post shared by AWKWAFINA (@awkwafina) on May 30, 2018 at 3:05pm PDT

The lovely Awkwafina (Nora Lum) plays Constance, a street con-artist who excels at sleight of hand tricks. As some quoted, this is the “Year of Awkwafina”. Other than being in the main cast for this movie, she also has a gig in Crazy Rich Asians (which comes out later this year as well).

We can hardly wait for the movie and for her role as Constance!

New Post has been published on https://popularchips.com/dailies/oceans-8-cast-on-instagram/

Ocean's 8 cast on Instagram 🌊8️⃣

This is not a reboot. I repeat, this is not a reboot! Boasting a star-studded, all-female ensemble, Ocean’s 8 is a spin-off from the Ocean’s 11 trilogy – a new franchise that revolves around Debbie Ocean (portrayed by the award-winning actress, Sandra Bullock).

Image of Ocean’s 8 theatrical poster

Debbie, the lesser-known sister of the eponymous Danny Ocean, has been planning a massive heist for the past 5 years (5 years, 8 months, 12 days and counting to be exact) and has gathered a highly skilled team of professionals to help her with the plan – stealing a 150 million dollar diamond necklace in plain sight and getting away with it.

So who’s who in this band of sisters? That’s what we’re here to find out!

🌊1⃣ Sandra Bullock as Debbie Ocean

Of course, we had to start this list with the former Miss Congeniality. Over the years, Bullock has proven that she is a versatile actress, starring in comedy films, thrillers and even handling an entire film (almost) solo in Gravity.

Image taken from Screenrant. From left to right (Sarah Paulson, Sandra Bullock and Rihanna)

I’m definitely excited for this movie (arrives in cinemas on 8 June in the United States). Sandra Bullock has always been one of my favorite comedy actresses and this will just be another chance for her to show the world how its done!

Bullock doesn’t own an Instagram account, but her fans have clearly done a wonderful job in curating some of the most stunning pictures, just like this one!

Instyle magazine photoshoot #sandrabullock

A post shared by Sandra Bullock (@sandrabullockco) on May 12, 2018 at 4:25am PDT

Check out her biggest fan page here!

🌊2⃣ Cate Blanchett as Lou

Image of Sandra Bullock (left) and Cate Blanchett (right) from the movie, taken from thenews.com

This award winning actress takes on the role of Debbie Ocean’s partner in crime and the first person Debbie turns to when she gets out of jail.

Last seen on a killing spree as the Goddess of Death in Thor: Ragnarok, Blanchett takes up the mantle of second-in-command in this heist comedy.

Like Bullock, Blanchett doesn’t have her own Instagram account but her fan page does her justice with a feed of eye catching photographs!

A little early, but smile because tomorrow is Friday! #almostthere

A post shared by Cate Blanchett (@cateblanchett) on Aug 24, 2017 at 7:38am PDT

You can view her Instagram fan page here!

🌊3️⃣ Anne Hathaway as Daphne Kluger

The wait is almost over. 3 DAYS until #Oceans8 Get tickets with the link in my bio!

A post shared by Anne Hathaway (@annehathaway) on Jun 4, 2018 at 7:40pm PDT

Anne Hathaway plays Daphne Kluger the celebrity that attends the Met Gala. She’s the one wearing the 150 million dollar diamond necklace. She’s also in on the plan.

Yes, the celebrity that the gang is targeting is in on the plan. In 2017, people counted 7 people who were at the briefing conducted by Debbie Ocean and were speculating if Anne Hathaway would be part of the team.

Turns out, apart from being the target, she is involved in the plan. Guess we’ll have to watch the show to find out how it actually pans out!

🌊4⃣ Rihanna as Nine Ball

#Repost @oceans8movie: In 9 days, respect the hack. #Oceans8 #9ball

A post shared by badgalriri (@badgalriri) on May 29, 2018 at 3:30pm PDT

Rihanna needs no introduction. The creator of Fenty Beauty plays Nine Ball, the technical genius who serves as a hacker for the group.

The Barbadian superstar has been adding to her long list of accomplishments with her acting career, singing career and even her make-up line. Adding Rihanna to this film heightens the already overflowing girl power exuding from the line-up and we needless to say, we can’t contain our excitement.

🌊5⃣ Helena Bonham Carter as Rose Weil

Image taken from Feed Weekly

One of the biggest names in film history, Helena Bonham Carter plays Rose Weil, the fashion designer of the group.

The goddess of the film industry has done countless films and is best known for her role as Bellatrix Lestrange in the Harry Potter film series. In this film, she seems to play a role similar to that of an advisor (i.e she’s the wise one in this film), which is hardly any surprise – Bonham Carter could give me advice on math problem sums and I’d still take it all in.

Bonham Carter can be seen taking a whole lot of selfies, but unfortunately doesn’t have her own Instagram account.

#NEWS! Helena Bonham Carter at the charity event « Save the Children » | London, 09/05/2018 #HelenaBonhamCarter

A post shared by Helena Bonham Carter (@bonham.carter) on May 9, 2018 at 4:01pm PDT

To see more of what she’s up to, you can always take a look at what her fans have done with the fan page here!

🌊6⃣ Mindy Kaling as Amita

It takes 8. #Oceans8 🎱

A post shared by Mindy Kaling (@mindykaling) on May 10, 2018 at 10:59am PDT

Mindy Kaling plays the jewelry maker in the team. I mean, if they want to do get away with robbery, they’d have to replace the real with a replica that matches the original right?

Other than making fake jewels as a master craftsman, she’s better known for her role in her hit show The Mindy Project which lasted from 2012 to 2017.

🌊7⃣ Sarah Paulson as Tammy

Varsity rules. #cinemacon @oceans8movie #oceans8

A post shared by Sarah Paulson (@mssarahcatharinepaulson) on Apr 24, 2018 at 10:03am PDT

The amazing Sarah Paulson portrays Tammy, also the “fence” of the group. A “fence” is a term used to describe the middleman of criminal activities between thieves and the eventual buyers of the stolen good.

Sarah Paulson is well known for her work in the American Horror Story series (which has recently been renewed for its 8th season!). Her acting chops will definitely be put on display as her character attempts to balance her life as a suburban mom and a criminal.

🌊8⃣ Awkwafina as Constance

ITS BEEN A MINUTE. But extremely excited to announce my next EP, In Fina We Trust which will be dropping June 8th. So many amazing people have helped collaborate on this album and I am just so grateful that I didn’t have to produce, record, mix and master fully naked in my kitchen. Hold tight. It’ll be here soon. ALBUM ART: @casi.moss

A post shared by AWKWAFINA (@awkwafina) on May 30, 2018 at 3:05pm PDT

The lovely Awkwafina (Nora Lum) plays Constance, a street con-artist who excels at sleight of hand tricks. As some quoted, this is the “Year of Awkwafina”. Other than being in the main cast for this movie, she also has a gig in Crazy Rich Asians (which comes out later this year as well).

We can hardly wait for the movie and for her role as Constance!

New Post has been published on https://popularchips.com/dailies/check-out-the-top-5-male-beauty-micro-influencers-in-singapore/

Check Out the Top 5 Male Beauty Micro-Influencers in Singapore

It remains the case that in most parts of the world, it is socially acceptable only for females to put on skincare products and to apply makeup. It should come as no surprise then that the beauty scene in most countries is filled with female influencers. But this beauty scene is expanding and it is gradually becoming more and more acceptable for males to show the world that they, too, wish to take care of their skin and to have that flawless finish that their female counterparts have achieved for the longest time.

Beauty brands who are looking to jump onto this trend should look to hiring micro-influencers in the scene. We’re going to help you with that by introducing you to 5 male micro-influencers from Singapore who could become the next big thing in the beauty scene!

Here’s the criteria* we have used to select these 5 micro-influencers:

Total no. of followers: < 50 000

Sorted according to number of local (Singaporean) followers

Percentage of male followers: > 30%

Must have mentioned a skincare, makeup, perfume or hair-care product in 2018

I. William Tan (@william82sg)

With 21.9k followers and 7.2k of them from Singapore, William has the highest absolute number of Singaporean followers of all the micro-influencers on our list! He is interested in “travel, dining, lifestyle and men’s grooming” and even has an arrangement with Black Hair Salon (@blackhairsalon) where followers can quote his name to get a discount.

Of all the micro-influencers we have selected, William is also the individual who has the greatest number of collaborations with skincare brands, having worked with popular names such as L’Oréal Men (@lorealmen), Kiehl’s (@kiehlssg) and Anessa (@anessasg).

Your skin won’t look young 👶🏻forever, of course. Start protecting it every day, even if the sun ☀ isn’t shining. … For convenience, I like the @anessasg NEW gold Perfect UV Spray Aqua Booster which is formulated with essence of fruit of rose, hyaluronic acid and glycerin. This UV Shield gets stronger when wet💦! ✔Sweat & waterproof ✔Stronger UV protection when in contact with sweat or water ✔Friction-resistant ✔Added 50% beauty skincare ingredients that gives long-lasting intense hydration & protection against premature skin aging & damage by UV rays ✔360° protection against UV rays from all angles Grab them at selected @watsonssg , Welcia-BHG BHG Singapore and @donkisg in Singapore! #anessa #anessasg 📷: @ivannavich

A post shared by William Tan 陈家辉 (SG) (@william82sg) on Jun 4, 2018 at 1:06am PDT

It’s time to get #BetterWithAge with L’Oreal Men Expert✨. Wrinkles, dark circles, eyebags — these are some of the skin problems that become common as we get older. Recognized as Singapore’s No.1 Mens’ Brand and the No.1 Anti-Ageing Brand, L’Oréal Paris Men Expert offers tailor-made technologies for every man’s skin. Introducing the NEW L’Oréal Paris Men Expert Vita Lift Anti-Ageing Moisturizer and Eye Serum, infused with French Vine Extract – a powerful antioxidant that reverses damage caused by free radicals, which causes ageing. I personally like the moisturizer because it is light and absorbs into the skin in seconds, leaving a non-greasy, non-sticky, ultra-light finish. You also have to try the eye serum which is the first of its kind in Loreal Men Expert’s range! Its metal tip applicator allows for easy application as you can massage the serum in without using your fingers Enjoy an introductory price of $18.10 each (Usual Price $25.90) for the month of June for both the moisturizer and the eye serum. Available at all major retailers. #lorealmen #lorealmensg #sp 📷: @ivannavich

A post shared by William Tan 陈家辉 (SG) (@william82sg) on Jun 1, 2018 at 5:01am PDT

Immerse with the most soothing, calming and refreshing iconic Calendula Collection from @kiehlssg. .. Formulated since 1960s, every bottle of Calendula product contains the finest quality ingredients and sun-dried hand-picked Calendula Petals 🌻. … My skin feels soft and refreshed after using these products. … [🌻COMPLIMENTARY SAMPLE KIT🌻] Yes, all you have to do is visit any @kiehlssg store and grab a Calendula Trio Sample Kit from the friendly Kiehl’s Customer Representative (KCR). Keep Calm and Calendula away! #poweredbypetals #kiehlssg

A post shared by William Tan 陈家辉 (SG) (@william82sg) on May 22, 2018 at 5:25am PDT

II. Gerald Png (@geraldpng)

In second place is Gerald Png with 21.1k followers, 6.6k of whom are from Singapore. Gerald was first runner-up in Teenage’s Gorgeous You! competition in 2015. Being a finalist in a beauty competition gives him an added advantage, since his followers are likely to associate him with his good looks. Some of them may even hope to achieve such good looks by using the products that he uses.

Gerald has collaborated with Lab Series (@labseries_sg) and Kinohimitsu (@kinohimitsusg) among other skincare brands.

Mirror mirror on the wall, who’s the fairest of them all? Back in China, 江苏，it was really sunny and I’m afraid that it’ll damage my skin due to the sunray but good thing I brought my @labseries_sg Day Rescue Defense Lotion SPF 35 PA ++++ with me! It is a lightweight, invisible and non-greasy daily moisturizer with loads of SPF protection uses Hydra-Endure Technology to hydrate and protect the skin from the sun’s damaging UV rays. So now even if it’s sunny, I wouldn’t need to be afraid anymore! Thank you @labseries_sg #labseriessg #labseriesformen #labseries #china #江苏

A post shared by Gerald Png (@geraldpng) on May 27, 2018 at 9:20pm PDT

Who says men can’t drink collagen? 🙆🏻‍♂️ A collagen a day definitely keeps your skin shiny and glowing every single day! Will continue to love and learn myself. ❤ Thank you to @kinohimitsusg for inviting me over for Collagen Day! #kinohimitsusg #collagenday #loveyourself

A post shared by Gerald Png (@geraldpng) on May 7, 2018 at 9:12pm PDT

III. Benjamin Tan (@benvoda)

With 40.5k followers in total and 6.5k of this audience from Singapore is Benjamin, who proudly calls himself a “Skincare Products Junkie” in his Instagram biography.

Many of you have been wondering what product do I use for my night facial routine! • For the past month, I have been trying @esteelauder ANR, the only night repair serum patent till 2033. It has been pretty good so far. Hope to achieve a more radiant me when I see you guys! #ELCBeautyInsider

A post shared by Benjamin Tan (陈政序)🐧 (@benvoda) on Feb 28, 2018 at 1:59am PST

Benjamin’s Instagram account sees an engagement rate of close to 8%, more than twice the Singaporean average of 3.77%, and this is in no small part due to his commitment to replying to his followers’ comments on the platform. In the example shown on the left, taken from the sponsored post above, he replies not just the followers who comment about the product he is promoting, but also those who have complimented him, creating a greater sense of closeness with his followers.

Estée Lauder appears to be Benjamin’s only collaboration with a beauty brand.

IV. Danil Palma (@whathebronte)

With 30.1k followers and 6.1k Singaporean followers is Danil Palma, who appears to have snagged himself quite a number of collaborations, with beauty and non-beauty brands alike. These brands include Red Bull, Zalora and Laneige among others.

Laneige’s new Water Bank products are a LIFESAVER! 🤩 It’s lightweight yet super hydrating— Hydro Essence is perfect if you have combi skin like me. ⠀⠀⠀⠀⠀⠀⠀ Pop by the Laneige Water Bar Pop-up at Plaza Sing from now till 20 May. Experience the different stations to find out your skin type and the hydration it needs! 💦 ⠀⠀⠀⠀⠀⠀⠀ #LaneigeWaterBarSg #LANEIGESG #Waterbank #MoistureEssence #HydroEssence

A post shared by Danil Palma (@whathebronte) on May 17, 2018 at 5:58am PDT

As of now, Laneige appears to be Danil’s only collaboration with a beauty brand.

V. Red Seo (@redseo)

Finally, Red is a micro-influencer with 7.9k followers and 4.0k of those from Singapore. Of the 3 influencers we have identified in this series, Red is the influencer who has the highest percentage of his audience from the country.

Red frequently does staycations at various hotels in Singapore, tagged with his own hashtag, #TheStaycationGuru, and many of his recent posts have been about the Fenty x Puma collection, but he also collaborated with Lab Series earlier this year to promote their facial products for daily use.

My daily face essentials – @labseries! 🙃✨ Thanks for always taking care of me @labseries_sg @zacharyzh! ❤ #labseriessg #labseries x

A post shared by RED SEO (@redseo) on Feb 4, 2018 at 8:06pm PST

New Post has been published on https://popularchips.com/dailies/top-5-food-accounts-in-singapore/

Top 5 Food Accounts in Singapore

Haven’t you heard the saying, “Food is the way to a person’s heart”? 

Food is an essential that everyone needs, everyday. At certain times of the day, we tend to have cravings but are not sure where the best place to satisfy this craving will be. Or when we feel hungry at ungodly hours, what food places are open for us to grab some food?

Here, we have the top 5 food accounts that tell us where we should go, ranked in increasing number of followers.*

5. SETHLUI.com

In 5th place for food Instagram account in Singapore is SETHLUI.com (@sethluicious) with 54.1 K followers.

The @sethluicious account, which is run by a “team of hungry foodies”, has a wide variety of food photographs, ranging from sweet treats such as ice cream, to restaurant delicacies, to local delights such as prawn noodles. The managers of the account include brief captions to accompany these photographs to tempt readers into trying out the food items listed.

Besides an aesthetically pleasing Instagram page, SethLui.com also exists as a website, which was first started as a food blog by Seth Lui, who was interested in the food and beverage industry even though he had no training or background in the area. The blog has since become a full-fledged website and has evolved to feature the writing of multiple writers, in topics related to travel and nightlife in addition to food. It has 2.5 million page views each day.

This food portion of the website has filtering tabs that allow readers to filter posts by cost, type of food, as well as location. All these functions make it very convenient for readers to narrow down their search, making it easy for them to find what they want.

Filtering by Price:

Filtering by Type of Food:

Filtering by Location:

Food posts on SethLui.com include not only pictures of the food the writers have tried, but also talk about the the exterior and interior design of the place, which lets us have a sense of the ambience of the location.

Unsure where you should go or what food to eat? Check out the SethLui.com Instagram page and website! The food photographs featured are definitely enough to make your mouth water.

4. ieatishootipost

The 4th food account in Singapore belongs to Leslie Tay (@ieatishootipost), who has 90.9 K followers.

Leslie’s food photographs are mostly of local food, which caters to his large Singaporean audience. His photographs are very well-taken and they capture the beauty of local food that we at times fail to appreciate.

In addition to local food, he also shares with us the food that he gets to taste on his overseas trips. Below is a photo of the Banh Mi he got to try at Vietnam.

His Instagram posts also include brief descriptions of the food he tasted.

Leslie Tay also owns a food blog.

His food blog has a food directory, an eating, and a cooking section that caters to all the foodies out there.

Similar to Seth Lui, he has a food finder filtering tab that allows you to search for food by the type of food generally or specifically, by the location, and the time you want to eat.

                                    Leslie’s food blog posts each feature a brief description, giving his readers a preview of the content of the article.

His posts often also include the origins and culinary history of the food he ate or of the location itself. This information gives us greater insight to the food we see on his Instagram or blog posts.

Leslie also includes food recipes on his blog!

What are you waiting for? Checkout Leslie’s Instagram and blog now!

3. misstamchiak

With 104.3 K followers, we have the third food account in Singapore by Maureen (@misstamchiak).

There are several authors of Misstamchiak, with Maureen being the main author. Maureen started this website in 2007 to explore a wide variety of local Singapore dishes as well as to share her love of food with her readers.

Some of Misstamchiak’s Instagram posts includes a short write up on the culinary history of the food.

What is even better is that there are promotional codes included in some posts that readers can use to access discounts when they eat! After all, sharing (promo codes) is caring, right?

Maureen’s food blog, like Leslie’s, gives us insights on the origin of the food stalls and restaurant featured.

The food items featured are analysed dish by dish, showing us pictures of how the dish looks when it appears on the table, to when there is closer inspection of the food itself, creating a tantalizing image of the food.

  In addition to local and international delights that are being posted about, the authors also write about popular local events such as Artbox Singapore and the Geylang Serai Ramadan Bazaar on Instagram and the blog, which increases relevance to readers as anyone of any age group can read the content and relate to it.

Additionally, some of their posts highlight the top foods that should be eaten at a location, giving readers her opinion on what food should be chosen, should they be spoilt for choice.

2. danielfooddiary 

The second food account in Singapore belongs to Daniel Ang (@danielfooddiary), with 208.9 K followers.

Daniel also posts photos of food that are cute and not often seen, hence attracting more eyes to his posts.

  Apart from posting aesthetically pleasing food pictures on his Instagram page, Daniel also posts food videos.

Daniel’s food blog includes local and international delights.

Daniel starts off his blog posts with a short description and a video of his overall food experience at that location. For an example, when he ate at the Crystal Jade all you can eat buffet, he included a video which was filmed when he ate there, giving his audience a better idea of his food journey, as seen below.

He then dives into great detail about each dish he ate, including high quality pictures of the dish as well as the price.

His food blog also includes dining deals, which is a collaboration between DanielFoodDiary.com and Eatigo.

He also has a telegram broadcast page specially for people who follow him and want to get food updates, be it new and upcoming food places to enjoy or supper spots.

  Follow him now so you will never miss out on any of his updates, and you will not have to rack your brains to think of what to eat, especially at ungodly hours!

1. ladyironchef

At 627.9 K, with the most number of followers of all Singaporean food accounts, we have Brad Lau’s blog turned website, @ladyironchef. Like many of the other food websites mentioned above, Brad is no longer the sole author of the website, and is instead the chief editor, managing the content of the website with several other contributing authors.

His Instagram page contains photos of food (as shown below) but the main content of his posts can be found on his blog.

The reviews on ladyironchef.com are concise, and sometimes in the form of lists, telling readers about several different places they can choose from if they wish to have a particular type of food, thus allowing his readers to get whatever information they need quickly.

New Post has been published on https://popularchips.com/dailies/top-5-food-accounts-in-singapore/

Top 5 Food Accounts in Singapore

Haven’t you heard the saying, “Food is the way to a person’s heart”? 

Food is an essential that everyone needs, everyday. At certain times of the day, we tend to have cravings but are not sure where the best place to satisfy this craving will be. Or when we feel hungry at ungodly hours, what food places are open for us to grab some food?

Here, we have the top 5 food accounts that tell us where we should go, ranked in increasing number of followers.*

5. SETHLUI.com

In 5th place for food Instagram account in Singapore is SETHLUI.com (@sethluicious) with 54.1 K followers.

The @sethluicious account, which is run by a “team of hungry foodies”, has a wide variety of food photographs, ranging from sweet treats such as ice cream, to restaurant delicacies, to local delights such as prawn noodles. The managers of the account include brief captions to accompany these photographs to tempt readers into trying out the food items listed.

Besides an aesthetically pleasing Instagram page, SethLui.com also exists as a website, which was first started as a food blog by Seth Lui, who was interested in the food and beverage industry even though he had no training or background in the area. The blog has since become a full-fledged website and has evolved to feature the writing of multiple writers, in topics related to travel and nightlife in addition to food. It has 2.5 million page views each day.

This food portion of the website has filtering tabs that allow readers to filter posts by cost, type of food, as well as location. All these functions make it very convenient for readers to narrow down their search, making it easy for them to find what they want.

Filtering by Price:

Filtering by Type of Food:

Filtering by Location:

Food posts on SethLui.com include not only pictures of the food the writers have tried, but also talk about the the exterior and interior design of the place, which lets us have a sense of the ambience of the location.

Unsure where you should go or what food to eat? Check out the SethLui.com Instagram page and website! The food photographs featured are definitely enough to make your mouth water.

4. ieatishootipost

The 4th food account in Singapore belongs to Leslie Tay (@ieatishootipost), who has 90.9 K followers.

Leslie’s food photographs are mostly of local food, which caters to his large Singaporean audience. His photographs are very well-taken and they capture the beauty of local food that we at times fail to appreciate.

In addition to local food, he also shares with us the food that he gets to taste on his overseas trips. Below is a photo of the Banh Mi he got to try at Vietnam.

His Instagram posts also include brief descriptions of the food he tasted.

Leslie Tay also owns a food blog.

His food blog has a food directory, an eating, and a cooking section that caters to all the foodies out there.

Similar to Seth Lui, he has a food finder filtering tab that allows you to search for food by the type of food generally or specifically, by the location, and the time you want to eat.

                                    Leslie’s food blog posts each feature a brief description, giving his readers a preview of the content of the article.

His posts often also include the origins and culinary history of the food he ate or of the location itself. This information gives us greater insight to the food we see on his Instagram or blog posts.

Leslie also includes food recipes on his blog!

What are you waiting for? Checkout Leslie’s Instagram and blog now!

3. misstamchiak

With 104.3 K followers, we have the third food account in Singapore by Maureen (@misstamchiak).

There are several authors of Misstamchiak, with Maureen being the main author. Maureen started this website in 2007 to explore a wide variety of local Singapore dishes as well as to share her love of food with her readers.

Some of Misstamchiak’s Instagram posts includes a short write up on the culinary history of the food.

What is even better is that there are promotional codes included in some posts that readers can use to access discounts when they eat! After all, sharing (promo codes) is caring, right?

Maureen’s food blog, like Leslie’s, gives us insights on the origin of the food stalls and restaurant featured.

The food items featured are analysed dish by dish, showing us pictures of how the dish looks when it appears on the table, to when there is closer inspection of the food itself, creating a tantalizing image of the food.

  In addition to local and international delights that are being posted about, the authors also write about popular local events such as Artbox Singapore and the Geylang Serai Ramadan Bazaar on Instagram and the blog, which increases relevance to readers as anyone of any age group can read the content and relate to it.

Additionally, some of their posts highlight the top foods that should be eaten at a location, giving readers her opinion on what food should be chosen, should they be spoilt for choice.

2. danielfooddiary 

The second food account in Singapore belongs to Daniel Ang (@danielfooddiary), with 208.9 K followers.

Daniel also posts photos of food that are cute and not often seen, hence attracting more eyes to his posts.

  Apart from posting aesthetically pleasing food pictures on his Instagram page, Daniel also posts food videos.

Daniel’s food blog includes local and international delights.

Daniel starts off his blog posts with a short description and a video of his overall food experience at that location. For an example, when he ate at the Crystal Jade all you can eat buffet, he included a video which was filmed when he ate there, giving his audience a better idea of his food journey, as seen below.

He then dives into great detail about each dish he ate, including high quality pictures of the dish as well as the price.

His food blog also includes dining deals, which is a collaboration between DanielFoodDiary.com and Eatigo.

He also has a telegram broadcast page specially for people who follow him and want to get food updates, be it new and upcoming food places to enjoy or supper spots.

  Follow him now so you will never miss out on any of his updates, and you will not have to rack your brains to think of what to eat, especially at ungodly hours!

1. ladyironchef

At 627.9 K, with the most number of followers of all Singaporean food accounts, we have Brad Lau’s blog turned website, @ladyironchef. Like many of the other food websites mentioned above, Brad is no longer the sole author of the website, and is instead the chief editor, managing the content of the website with several other contributing authors.

His Instagram page contains photos of food (as shown below) but the main content of his posts can be found on his blog.

The reviews on ladyironchef.com are concise, and sometimes in the form of lists, telling readers about several different places they can choose from if they wish to have a particular type of food, thus allowing his readers to get whatever information they need quickly.

New Post has been published on https://popularchips.com/dailies/a-tribute-to-kate-spade/

A Tribute to Kate Spade

Tributes and condolences swept across many social media platforms on 5th June 2018 upon the news of the passing of designer, Kate Spade.

In response to her death, Kate Spade New York posted a post on their official Instagram account, @thekatespade, paying tribute to her.

A post shared by kate spade new york (@katespadeny) on Jun 5, 2018 at 11:00am PDT

Many fans of the brand posted pictures of their favourite Kate Spade bags on social media. Among celebrities mourning Spade, Chelsea Clinton, former US President Bill Clinton’s daughter wrote on Twitter that she still owned her first Kate Spade bag, which was given to her by her grandmother when she was in college.

My grandmother gave me my first Kate Spade bag when I was in college. I still have it. Holding Kate’s family, friends and loved ones in my heart.

— Chelsea Clinton (@ChelseaClinton) June 5, 2018

Ivanka Trump, a daughter of and adviser to US President Donald Trump, used the opportunity to urge people who are struggling with depression to seek help.

Kate Spade’s tragic passing is a painful reminder that we never truly know another’s pain or the burden they carry. If you are struggling with depression and contemplating suicide, please, please seek help. https://t.co/eruSexNoGj

— Ivanka Trump (@IvankaTrump) June 5, 2018

With yet another case of suicide due to depression, many have voiced their opinions on this issue, calling for people to stand together to help people who are suffering from mental illnesses to tide through their difficult periods.

Don’t ever be afraid to share your messiest parts. Bid adieu to those who treat you as a thing not a person. Seek kindness. Say, “I need help.” You’re giving the greatest gift possible. The real you, who they’ll be able to love more than you ever dreamed possible. RIP Kate Spade. pic.twitter.com/BZRZNtBqJ1

— Mandy Stadtmiller (@mandystadt) June 6, 2018

mental illness is a real threat, to all people, at all ages. if you see someone in need, offer them a smile, a hug, some kind words, and some encouragement.

no one should suffer alone.

RIP Kate Spade.

i’ll always be on the search for this damn bag pic.twitter.com/rckcrW91Ul

— daddy (@TheGabbieShow) June 6, 2018

Thinking about Kate Spade & what torment she must have felt, I know there are so many others out there going through a storm the world doesn’t always see.

If you know someone in need, please reach out to them tonight.

If YOU are in need, please call 1-800-273-8255. pic.twitter.com/isfFxnac1i

— Good JuJu (@SharedMotivati1) June 6, 2018

The passing of Kate Spade has reminded the world once again to not take the issue of depression lightly. Everyone you meet is fighting a battle you know nothing about, be kind, always.

New Post has been published on https://popularchips.com/dailies/singapore-top-5-fastest-growing-instagram-accounts/

Singapore: Top 5 Fastest Growing Instagram Accounts

As we embark into the second half of 2018, let’s take a look at the top 5 fastest growing Instagram accounts in Singapore (in the last month)!

1st: @marchbabycollective

Growth: 512.25%

Coming in 1st place, we have a Singapore-based temporary tattoos creative house that specialises in metallic and glow in the dark tattoos for all occasions. Being involved in events such as @wonderfruitfestival has increased the follower count of this creative company.

✖Inspired Tuesday by @wonderwomanisreal marchbabycollective.com . . . #temporarytattoo #temporarytattoos #flashytatt #flashytattoo # flashytattoos #flashytatts #bodytattoos #jewelrytattoo #jewelrytattoos #fashiontattoos #designertattoos #tribaltattoo #festivaltattoo #zoukout #singapore #balifestival #metallicgold #Metallicatattoo #metallictattoos #goldentattoos #festivaltattoos #fashion #wedding #weddindoorgift #bridestory #bridaltattoo #accessories #musicfestival #makeup #gold #goldmakeup

A post shared by MB Collective (@marchbabycollective) on Nov 27, 2017 at 9:17pm PST

2nd: @samina_malik

Growth: 149.48%

If you are looking for professional beauty advices, Samina Malik is the go-to person! As a beauty coach in Singapore, she provides luxury makeup services and even a personalised makeup course. It is little wonder her most liked and viewed post is her makeup video as people look up to her for inspiration.

How stunning is this look? 😍 I cannot wait to try this myself. I plan on buying the new @kkwbeauty #kkwxmario eyeshadow palette. Anyone else ordered this yet? Share your feedback guys ? Regrann from @kkwbeauty – – .@marisolbautistaa . . . . #makeupsg #sgmakeup #instasg #instamakeup #lookamillion #makeupfanatic1 #sahursart #kkwbeauty #kkwbeauty #kyliexkourtney #marioxkkw #kkwxmario #kimkardashian #patrickstarrr #nikkitutorials #charlottetilburymakeup #slayqueen #slayallday #mummymua #dubaimakeup #smokeyeye #goldeyeshadow #makeupiiinspo

A post shared by SAMINA MALIK Beauty Coach (@samina_malik) on May 22, 2018 at 7:17pm PDT

3rd: @cancheese

Growth: 57.01%

Candice experienced a surge in her Instagram account after her trip to New Zealand in March 2018. Garnering 915 likes for her photo at Milford Sound, her audience growth probably spiked due to the beautifully taken photo of Mother Nature and due to her incredible use of hashtags in the post as well.

Milford Sound, you are incredibly grand and beautiful. Capturing the Fiord’s sheer cliffs as the sun falls on it☀⛰ . . . #wonderfuldestinations #destinationnz #bestnewzealand #newzealandguide #newzealandtourist #nzmustdo #earthoutdoors #gohypetravel #wondermore #realmiddleearth #canonnz #agameoftones #beardiemag #mydestinationguide #wearevoyagers #wanderlust_newzealand #wanderlustofnz #beautifulplaces #igtravelers #tlpicks #travelgrams #travelsfunnel #beautifuldestinations #wildtravelers

A post shared by Candice Chai (@cancheese) on Mar 23, 2018 at 8:24pm PDT

4th: @shopwithmetodae

Growth: 54.05%

Featuring the phone cases of in-trend mobile phones such as the OPPO R11S plus, R11, R95 plus has allowed this local company to grow exponentially in terms of their follower count.

Singapore seller : Pink kitty Cat Meow Iphone X / 6S / Oppo R11S plus / A73 / Huawei V10 casing Korean style💕 Price : S$13.90 Design : All available 😀 Oppo model : R9 / R9S / R9plus / R9Splus / R11 / R11S / R11plus / R11Splus / A73 / A79 / R15 / R15pro / A83 / A33 / A37 / A57 / A79 / A53 / A59 / A77 Iphone model : X / 8plus / 7plus / 8 / 7 / 6S plus casing Huawei model : V10 Ongoing pre-order EVERYDAY💕 Order will be placed once payment received 🙆 Item will take up to 14 working days excluding weekends & public holidays to arrive thereafter🙋 CHAT TO ORDER! 🙌 Please state design (if any) Follow us on Carousell @shopwithmetodae for product/service reviews, as well as placing orders! 🍉 THANK YOU 🤷 Tags : #Shopwithmetodae #lbootd #Carousell #oppoR11Splus #Singapore #Singaporean #neonmello #oppocasing #cat #laurelblooms #lechicville #lovebonito #theclosetlover #theeditorsmarket #holographicdaisies #fayth #faythlabel #dressedinfayth #faythnewarrivals #thetinselrack #iphonecasing #finditonzalora #lechicsg #pink #Singaporebased #ohvola #stylexstyle #Kitty

A post shared by shopwithmetodae (@shopwithmetodae) on Apr 30, 2018 at 1:08am PDT

5th: @polly.wei

Growth: 50.47%

@polly.wei experienced the largest audience growth in April and this is probably because of her photos taken in the Art Science Museum. Being a popular spot for Insta-worthy photos, the use of geo-location and hashtags probably increased the visibility of her post in the Instagram feed.

[ Future World ] Photo of my lovely friend @aaaaahanger couple ❤ . . #singapore #singaporeig #sgig #exploresingapore #letsexploresg #visitsingapore #sglife #artsciencemuseumsingapore #sgarchitecture #sonya7ii #sonyphotography #selfie #tech #light #exhibition #futureworld#tslfeatures #tslbojio

A post shared by Polly Wei (@polly.wei) on Apr 8, 2018 at 4:23am PDT

New Post has been published on https://popularchips.com/dailies/singapore-top-5-fastest-growing-instagram-accounts/

Singapore: Top 5 Fastest Growing Instagram Accounts

As we embark into the second half of 2018, let’s take a look at the top 5 fastest growing Instagram accounts in Singapore (in the last month)!

1st: @marchbabycollective

Growth: 512.25%

Coming in 1st place, we have a Singapore-based temporary tattoos creative house that specialises in metallic and glow in the dark tattoos for all occasions. Being involved in events such as @wonderfruitfestival has increased the follower count of this creative company.

✖Inspired Tuesday by @wonderwomanisreal marchbabycollective.com . . . #temporarytattoo #temporarytattoos #flashytatt #flashytattoo # flashytattoos #flashytatts #bodytattoos #jewelrytattoo #jewelrytattoos #fashiontattoos #designertattoos #tribaltattoo #festivaltattoo #zoukout #singapore #balifestival #metallicgold #Metallicatattoo #metallictattoos #goldentattoos #festivaltattoos #fashion #wedding #weddindoorgift #bridestory #bridaltattoo #accessories #musicfestival #makeup #gold #goldmakeup

A post shared by MB Collective (@marchbabycollective) on Nov 27, 2017 at 9:17pm PST

2nd: @samina_malik

Growth: 149.48%

If you are looking for professional beauty advices, Samina Malik is the go-to person! As a beauty coach in Singapore, she provides luxury makeup services and even a personalised makeup course. It is little wonder her most liked and viewed post is her makeup video as people look up to her for inspiration.

How stunning is this look? 😍 I cannot wait to try this myself. I plan on buying the new @kkwbeauty #kkwxmario eyeshadow palette. Anyone else ordered this yet? Share your feedback guys ? Regrann from @kkwbeauty – – .@marisolbautistaa . . . . #makeupsg #sgmakeup #instasg #instamakeup #lookamillion #makeupfanatic1 #sahursart #kkwbeauty #kkwbeauty #kyliexkourtney #marioxkkw #kkwxmario #kimkardashian #patrickstarrr #nikkitutorials #charlottetilburymakeup #slayqueen #slayallday #mummymua #dubaimakeup #smokeyeye #goldeyeshadow #makeupiiinspo

A post shared by SAMINA MALIK Beauty Coach (@samina_malik) on May 22, 2018 at 7:17pm PDT

3rd: @cancheese

Growth: 57.01%

Candice experienced a surge in her Instagram account after her trip to New Zealand in March 2018. Garnering 915 likes for her photo at Milford Sound, her audience growth probably spiked due to the beautifully taken photo of Mother Nature and due to her incredible use of hashtags in the post as well.

Milford Sound, you are incredibly grand and beautiful. Capturing the Fiord’s sheer cliffs as the sun falls on it☀⛰ . . . #wonderfuldestinations #destinationnz #bestnewzealand #newzealandguide #newzealandtourist #nzmustdo #earthoutdoors #gohypetravel #wondermore #realmiddleearth #canonnz #agameoftones #beardiemag #mydestinationguide #wearevoyagers #wanderlust_newzealand #wanderlustofnz #beautifulplaces #igtravelers #tlpicks #travelgrams #travelsfunnel #beautifuldestinations #wildtravelers

A post shared by Candice Chai (@cancheese) on Mar 23, 2018 at 8:24pm PDT

4th: @shopwithmetodae

Growth: 54.05%

Featuring the phone cases of in-trend mobile phones such as the OPPO R11S plus, R11, R95 plus has allowed this local company to grow exponentially in terms of their follower count.

Singapore seller : Pink kitty Cat Meow Iphone X / 6S / Oppo R11S plus / A73 / Huawei V10 casing Korean style💕 Price : S$13.90 Design : All available 😀 Oppo model : R9 / R9S / R9plus / R9Splus / R11 / R11S / R11plus / R11Splus / A73 / A79 / R15 / R15pro / A83 / A33 / A37 / A57 / A79 / A53 / A59 / A77 Iphone model : X / 8plus / 7plus / 8 / 7 / 6S plus casing Huawei model : V10 Ongoing pre-order EVERYDAY💕 Order will be placed once payment received 🙆 Item will take up to 14 working days excluding weekends & public holidays to arrive thereafter🙋 CHAT TO ORDER! 🙌 Please state design (if any) Follow us on Carousell @shopwithmetodae for product/service reviews, as well as placing orders! 🍉 THANK YOU 🤷 Tags : #Shopwithmetodae #lbootd #Carousell #oppoR11Splus #Singapore #Singaporean #neonmello #oppocasing #cat #laurelblooms #lechicville #lovebonito #theclosetlover #theeditorsmarket #holographicdaisies #fayth #faythlabel #dressedinfayth #faythnewarrivals #thetinselrack #iphonecasing #finditonzalora #lechicsg #pink #Singaporebased #ohvola #stylexstyle #Kitty

A post shared by shopwithmetodae (@shopwithmetodae) on Apr 30, 2018 at 1:08am PDT

5th: @polly.wei

Growth: 50.47%

@polly.wei experienced the largest audience growth in April and this is probably because of her photos taken in the Art Science Museum. Being a popular spot for Insta-worthy photos, the use of geo-location and hashtags probably increased the visibility of her post in the Instagram feed.

[ Future World ] Photo of my lovely friend @aaaaahanger couple ❤ . . #singapore #singaporeig #sgig #exploresingapore #letsexploresg #visitsingapore #sglife #artsciencemuseumsingapore #sgarchitecture #sonya7ii #sonyphotography #selfie #tech #light #exhibition #futureworld#tslfeatures #tslbojio

A post shared by Polly Wei (@polly.wei) on Apr 8, 2018 at 4:23am PDT

New Post has been published on https://popularchips.com/dailies/9-amazing-facts-about-the-fifa-world-cup/

9 Amazing Facts About The FIFA World Cup

Less than 2 weeks left till the start of of one of the largest sporting events in the world and I bet all of you are hyped up! Even if you aren’t that interested in football, you will definitely hear of your family and friends talking about it. We will share with you 9 facts about the World Cup to amaze them!

Here’s a quick introduction to the competition for those unfamiliar!

The FIFA World Cup is a mens’ international football competition held every 4 years where 32 countries face off against one another for their nations’ glory. You might be wondering aren’t there like close to 200 countries in the world? Where are the rest?

Well, qualifying rounds are held way before the actual tournament to ensure that only the best 32 are left for the final grand stage. With footballing superpowers like Italy and Netherlands unable to qualify for this World Cup, its seems like qualification ain’t all that easy and is an achievement in itself for some countries. Here’s a quick chart to know which countries will be making the trip the Russia!

FIFA world cup competing groups.

Let’s take a look at the World Cup through our analytical Popular Chips eyes!

Almost half the world population watched World Cup 2014!

The World Cup reached a whopping global in-home television audience of 3.2 billion people and more than one billion tuned in to watch the final match. In comparison, the 2017 Super Bowl was watched by a measly 111.3 million. The viewership of the World Cup is only expected to increase so we are excited to take a look at the final figures this year!

The World Cup Trophy is made from 5kg of gold.

World cup trophy made from 5 kg worth of 18K gold.

Weighing a total of 6.175 kg, the highly coveted World Cup trophy is made from 5 kg of 18K gold. Some have said that it is likely to be hollow, however, as it would have been 70-80 kg if solid, which would have defeated the purpose of the trophy, which is to be lifted!

For those of you who aren’t sure what it’s supposed to be, the trophy depicts two human figures holding up the earth.

Majority of the fan base is male and Brazilian.

Despite more women playing soccer around the world, the majority of the fan base of the World Cup is male which shows the continued male-oriented nature of the sport.

The country distribution of followers is well balanced around the world which shows the worldwide popularity of the competition.

Brazil, however, has a significantly higher percentage compared to other countries which can be explained by the Brazilians’ natural love for football or as they call it, futebol. It is also worth noting that the previous World Cup was held in Brazil so there would have been greater exposure of the competition in the nation.

4 of the top 5 following countries are not represented in the World Cup.

It is interesting to see that out of the top 5 countries following the official FIFA World Cup account, 4 are not being represented in the competition. The national teams of Indonesia, US, India and Italy have not been able to qualify for the World Cup, yet, their countries are strong supporters of the competition. We wonder which countries they will be rooting for.

The World Cup 2018 mascot was designed by a Russian student.

Mascot for the FIFA World Cup 2018, taking place in Russia.

The mascot for the upcoming World Cup, Zabivaka, was designed by a student from Tomsk State University, Ekaterina Bocharova. Zabivaka, which means “The One Who Scores”, garnered a 53% nationwide vote and was selected among other amazing works. Despite the mascot being destined to become a worldwide star, Bocharova received only $500 USD for her work. However, we are sure Bocharova is more than happy for her own newfound fame!

Sponsors are staying away from World Cup 2018.

With the corruption scandal in 2015 tarnishing the reputation of FIFA, sponsors are reluctant to partner with the organisation and previous partners like Castrol, Continental and Johnson & Johnson have severed ties. Although some longtime sponsors like Coca-Cola and Adidas have stayed, it is a concern for organisers of the World Cup as fewer companies overall have signed sponsorship deals compared to the previous World Cup.

If you have a few hundred million lying around, the opportunity to publicise your name is still open!

Almost double the tweets for World Cup compared to Super Bowl

If you thought that tweet creation during the Superbowl was amazing with 382,000 tweets per minute, the previous World Cup crushed it with over 612,000 tweets per minute when Mario Gotze scored the winning goal in the finals!

Number of World Cup searches greater than the combined number of searches for three major sporting events!

It has been reported by Google that the number of World Cup searches was greater than the total number of searches during the Tour de France, Super Bowl and 2012 Olympics.

World Cup 2014 was the biggest event in the history of Facebook.

Generating over 1 billion interactions, the previous World Cup was the largest event in the history of Facebook. Bet Facebook is smacking their lips for the upcoming World Cup where they will be expected to rake in greater ad revenue than before.

New Post has been published on https://popularchips.com/dailies/artbox-singapore-second-edition-and-4-influencers-who-went/

Artbox Singapore - Second Edition - and 4 Influencers Who Went

“Sometimes a break from your studying or working routine is the very thing you need”… Speaking of taking a break, have you checked out Artbox Singapore?

Artbox Singapore, Singapore’s biggest pop-up creative market has returned to town for the second time. With its first edition attracting crowds but also creating a host of problems, this improved second edition was definitely bigger and better than before!

This event took place from 25 to 27 May at the Bayfront Event space at Marina Bay. Artbox is Singapore’s largest creative market, which comprises over 400 regional and local creative makers and partners. Filled with a wide variety of food, interactive activities, art installations and shopping, Artbox is a market that caters to people of all ages.

Here are some pictures taken from Artbox Singapore’s official Instagram page, which showcase what was found during the event.

Yes, all this food was found at Artbox! Don’t these mouth-watering delicacies make you feel hungry just by looking at these pictures? Though slightly expensive, these food items definitely look like they are something to die for.

These beautiful spots make the perfect places for picture-taking for you and your friends, especially if you want upload them onto the ‘gram and share your trip to Artbox with others!

Artbox certainly didn’t disappoint the shopaholics out there! Not only were there savoury foods to feast on and beautiful backdrops with which to take awesome photos, those who wanted to indulge themselves in a small shopping spree could do so too!

Some of the highlights of Artbox Singapore were the chill out hammocks, busking performances, fairy lights, vintage cars and kombi vans, Chang beer garden, and free tattoos by MTV Asia.

Don’t these hammocks make you feel like you want to lie in them too?

These pictures do not do justice to just how pretty the fairy lights were, especially at night. It’s amazing how the soft glow of the fairy lights just makes the whole atmosphere right.

For those looking for temporary and painless fun, consider getting these temporary tattoos done there for free!

What better way to end off your time at Artbox than to listen to buskers while enjoying the lively mood all around?

Here are some insights from influencers who have checked out Artbox from 25 to 27 May.

Influencer Ang Qiu Ting (@bongqiuqiu) had a stall set up at Artbox Singapore selling sweet treats under her store @cerealcitizen, catering to those with a sweet tooth. Additionally, she managed to capture a really amazing moment of the beautiful sky together with the fairy lights of Artbox as seen in the picture above.

Check out danielfooddairy.com to find out more about his experience at Artbox Singapore. Additionally, he has also provided a comprehensive food guide on the event, including pictures of the many different food and beverage items he tried, to their prices and his opinion on them. For those who are considering going to this fair, his blog post on Artbox Singapore will surely give you detailed insight as to how the event was.

Take a look at influencer Gerald Png‘s Instagram page for more photos from his trip to Artbox Singapore! All those food photos will definitely trigger your tastebuds and make you hungry.

Spoiling to take photos for the ‘gram? In addition to having found yummy yoghurt at Artbox, Larry Lakizy also found places in the venue that are perfect for photo-taking, such as in the two photos as shown above.

Here, Alvin captured a moment with his child, Asher, standing in front of the Artbox backdrop, with the caption “Kids can be hipster too.”, telling us that age does not matter if you want to have fun.

Besides good food, the accompaniment of creative art installations definitely made walking through the crowded Artbox market a more relaxing experience.

If you have missed your opportunity to check out Artbox Singapore from 25 to 27 May, fret not! This event will take place again from 1 to 3 June, so do check out this amazing pop-up creative market this time!

For more information, you can take a look at Artbox Singapore’s Instagram page or official web page.

New Post has been published on https://popularchips.com/dailies/top-10-travel-influencers-in-singapore/

Top 10 Travel Influencers in Singapore

“Should I do travel blogging and vlogging? I don’t think it will be that hard, all I have to do is constantly record my moments with a good camera! And then when i get home, I just have to edit and compile the pictures and/or videos, add music to the videos, and do a short writeup about the trip!”

Many times, many of us speak of starting a travel blog and doing travel vlogs, but how many of us actually take the time to do it? How many of us tried to start doing vlogs, only to throw in the towel halfway? How many of us start travel blogs, only to stop being active bloggers after a short period of time? How many of us get so caught up with activities overseas, that we realise we do not have the time to film vlogs or even take pictures, telling ourselves “maybe the next trip”?

Let’s take the time to appreciate these top 10 Singaporean travel influencers (ranked from the highest percentage of Singaporean audience to the lowest)* that let us see the world through their eyes when they travel to different countries and share it with us to enjoy these moments with them.

1. Rosalyn Lee 

At age 39 and ranked the number 1 travel influencer in Singapore with 63.86% of her audience being Singaporean, Rosalyn Lee, more commonly known as Rozz, (@heyrozz) is one of the older travel influencers in Singapore.

Rozz is an ex-radio DJ who quit her job to travel the world. She now has her own channel on clicknetwork.tv, and also records more informal scenes of her travels on her Facebook and Instagram accounts.

In her series, Rozz Recommends, she vlogs about interesting places to visit in the world that the average Singaporean is unlikely to have gone to among other things.

Her most recent video is a travel vlog to Cuba, where she spends time with the locals, introducing us to their homes and their lives, talking about the impact of Communism on the country and giving us helpful tips on the currency of the country as well as where to obtain Singaporean millennial necessities like Wi-Fi.

You can also acquaint yourself with Rozz’s travels on her Instagram page.

Join Rosalyn as she takes us through her journey of her travel experiences, giving us a sense of what it feels like to be in that country!

2. Ivan Kuek 

Ranked 2nd place in Singapore is Ivan Kuek (@phonenomenon), who has 53.74% of his followers from Singapore.

Ivan publishes many posts of his travel adventures on his Instagram. His posts are unique because unlike many influencers who post photos and vlogs of themselves when they travel, Ivan captures pictures of people in these places too. He includes meaningful captions accompanying these pictures, allowing us to understand the moment where the photo was taken better.

Don’t these images make you feel like travelling too?

3. Yina Goh

Yina Goh (@yinagoh) has 52.12% of her followers from Singapore, putting her in 3rd place.

Like a lot of travel influencers, Yina also owns a blog which is neatly classified into different aspects that her audience might be interested in. There is a travel section where her audience is able to get glimpses of her travel experiences.

Yina’s blog posts are very detailed and comprehensive, with each post talking about her entire trip as well as information about what seems like every activity she does. Additionally, what makes her travel blog good for travellers when they are planning their itinerary is that she includes the address and contact number of the places that she has been to, and lots of other detailed information about parts of her trip that helps her audience in deciding whether to visit the place.

Besides filling her blog with pleasing images of her travel experiences and interesting content, she also posts images of spectacular views of the destinations that she visited on her Instagram account.

4. Xin Lin

Ranked 4th in place is Xin Lin (@xinlinnn), with 45.12% of her followers in Singapore.

Xin Lin’s posts on her travel blog feature little snippets of the activities that she did on a day to day basis during the span of her trip. While she writes about her entire travel experience in some of her posts, others merely feature a number of the more interesting things that readers could possibly do in the country. What’s more, they are accompanied by beautiful images–doesn’t looking at these pretty pictures make you wish you were there too?

Her most recent post is her Vietnam travel diary as shown above, where she separated the post into three parts corresponding to the three days on which she did the trip. As compared to Yina, mentioned above, her descriptions of her travels are often more brief, hence allowing her readers to get a quick overview of each activity rather than a longer, but more comprehensive one.

Her Instagram page also features picturesque images of her in different parts of the world, usually tagged with location tags so that her audience is able to identify where she carries out her activities, should they take a liking to what they see and wish to travel to these places in the future.

5. Elaine Jasmine 

Ranked 5th in place is Elaine Jasmine (@xelainejasmine), with 44.31% of her followers from Singapore.

If her name sounds familiar, it is probably because she was most recently involved in a spat with a Singaporean jewellery store owner.

Unlike many of the other influencers we have mentioned above, Elaine does not have a blog on which she records her travels. Instead, she posts travel photographs on her Instagram page whenever she travels and sets herself apart as a travel influencer by using her own hashtag, #AroundWithElaineJ, whenever she writes about her trips.

6. Sheiryn Aisiqa

6th on our list is Sheiryn Aisiqa (@aisiqa), who has an audience that is 43.67% Singaporean.

Sheiryn’s Instagram gallery is filled mostly with images of her in other parts of the world, even when the photographs and videos are taken to promote her clothing line instead of the location she has travelled to. Sheiryn’s travels include destinations that may seem atypical to the average Singaporean, from the Maldives to Weligama Bay in Sri Lanka to Victoria Falls in Zimbabwe.

Many of Sheiryn’s posts contain the sea, sand and sky so for those of you who are interested in beach holidays, do consider following her for inspiration on your holiday destinations.

7. Christabel Chua 

In 7th in place is Christabel Chua (@bellywellyjelly), with 41.71% of her audience from Singapore.

Not only is she a beauty influencer, Christabel is also a known travel influencer. Christabel’s travel blog is unique in that her posts are heavily filled with pictures and contain few words. The visual nature of her blog allows her audience to better appreciate the beauty of her images, hence drawing many eyes to her blog.

While some travel influencers may write about their trips with a rather clinical approach, providing more information than opinion, Christabel tends to writing about how parts of her trips made her feel and, for the most part, tries to let her pictures tell the story.

If you are one who prefers to scroll through a series of aesthetically pleasing images instead of reading about a trip, be sure to check out Christabel’s blog!

  8. Andrea Chong 

Andrea Chong (@dreachong) has 32.53% of her audience from Singapore, making her 8th in place for the top 10 travel influencers in Singapore.

Similar to Christabel, Andrea is also a beauty and travel influencer. She travels two to three times a month, blogging after her trips so that her audience can enjoy her trip with her, through the lens of the camera.

Andrea’s travel blog is neatly organised, and each post is very detailed. Her post talks about every single activity that she does during her trip, and she includes many attractive pictures. Andrea also includes photos in the form of a collage, with the address of the locations she has visted included on the side of the collages. These collages are wonderfully done and give us a nice summary of that activity itself just at one glance.

Andrea’s hard work has definitely not been unrecognised, as she has a great deal of audience that are interested in her travel work. Visit her blog to look at more varieties of her work!

Her Instagram page also contains photos of her trips to different countries, where we can admire these beautiful and well-taken shots that capture the moments so perfectly.

9. Daniel & Gina 

Ranked in 9th place are Daniel and Gina (@sunriseodyssey), who have 31.16% of their audience from Singapore.

Daniel and Gina are a couple who share a passion for travel. This couple gave up their corporate careers to pursue their love. Going on exciting adventures and venturing to unique locations, they pen their exciting journey through blog posts and sharing Instagram posts about their adventures after. Gina is the “voice” of the blog while Daniel is the man behind the camera.

The highly detailed travel blog of the couple gives us insights on what countries to visit, what to eat, and what activities to do there. This couple often travels to interesting places in the world, hence giving us an insight into parts of the world that some of us will never visit, such as the Gobi Desert as seen above. Anyone who wants to search for unusual places to add to their travel itinerary should definitely visit this blog!

They hope their blog will inspire more people to explore the world beyond where they live.

10. Willabelle Ong 

The last of the top 10 travel influencers in Singapore is Willabelle (@willamazing), who has 19.20% of her audience from Singapore.

At only 24 years old, Willabelle is known for her high fashion style and has been photographed all over the world in collaborations with established brands like Gucci and Chanel.

Willabelle also has a blog with a travel component. Her blog is where her work takes place as she uploads images and details on her trips to different countries. Her chic style and breathtaking pictures of the backgrounds draw many eyes towards her work.

Willabelle’s blog is very interesting as it also tells people about Instagram-worthy spots, while most travel blogs will include generic posts such as what to eat or what activity to do. Additionally, she also has very specific posts that cover only one event in one location, such as the sakura in Japan as shown below, so that she can captivate readers who are only interested in a specific attraction.

Additionally, her Instagram is filled with tons of exquisite pictures of her and of accompanying scenery. If any of you are looking for aesthetically pleasing pictures of different locations, do check hers out!

New Post has been published on https://popularchips.com/dailies/9-ways-to-step-up-your-brand-ambassador-programme/

9 Ways To Step Up Your Brand Ambassador Programme

Employing a brand ambassador programme is one of the most underutilised yet most effective marketing techniques among marketers. Brand ambassador programmes involve appointing super-fans of the brand to advocate their products and are fundamentally word-of-mouth marketing amplified. They are mainly built on two core principles; brand affinity and mutual benefit. Fulfilling these two principles will ensure a healthy ambassador-brand relationship and will ultimately lead to a successful brand ambassador programme.

If you are still one of those who underestimates the power of brand ambassadors, do check out our previous article in this Brand Ambassador series. If you have already been convinced, we will discuss 9 ways to kick up your brand ambassador programme by a notch and maximise its full potential!

1. Understand Ambassadors’ Intentions and Expectations

First and foremost, understand your ambassadors’ intentions and expectations. Are they genuinely interested in being a part of the brand? Or are they in it only for the goodies? You wouldn’t want your ambassador to show great interest in the initial stages only to leave after he/she has collected a decent stash of free merchandise.

Also, if you are not planning to reward your ambassadors financially, make this clear to them from the outset. Understand their expectations and ensure that they can be met. Understanding your ambassador well is important in building a successful brand ambassador programme. As this is a long-term project, it is important to ensure that your ambassadors are invested in your brand and will stay for the long run.

2. Provide A Sense Of Exclusivity

Rather than monetary reimbursement, you should throw in perks like exclusive early access to the latest collections, special discounts on products and occasional freebies. These will not just be more profitable from the brand’s financial standpoint but also makes the ambassador feel like a part of a privileged, exclusive clique.

Exclusive gatherings and retreats for brand ambassadors should be organised once in a while to let the ambassadors mingle around, build friendships and share their experiences regarding the brand’s products. Apart from the sharing of content-creation ideas, ambassadors will get to feel extremely privileged to be a part of such exclusive events, which will motivate them to perform better as a brand ambassador.

In the case of bourbon manufacturer Maker Mark’s programme, ambassadors are given various perks from personalised business cards to invitations to VIP tasting events. They can even get their name engraved on an individual barrel of bourbon and visit it whenever they wish to!

3. Support Ambassadors’ Goals and Aspirations

Instead of centering the partnership solely on your brand’s image and products, you should also take the effort to support you ambassadors’ goals, be it gaining more followers or learning more about the industry. You could publicise their social media accounts on your various platforms or display pictures of them on your website and social media accounts.

With the contacts that your company probably has, it would be extremely rewarding to host private networking events where your ambassadors could meet industry-related professionals to learn and hone their skills in the respective fields.

4. Recognise Achievements

Although it may seem very trivial to a brand, it means a lot to an ambassador to have the brand take note of and congratulate any achievements or milestones, no matter how small they may seem. Reaching 50,000 followers may seem quite insignificant in comparison to the millions of followers some celebrities may have, but it could be seen as a remarkable feat in the eyes of the ambassador. A small shout out would go a long way in making the ambassador feel recognised.

5. Provide Avenues To Resolve Problems

Well, you don’t exactly have to provide a one-to-one consultancy service or maintain a 24/7 call centre to resolve any issues. Instead, you could just provide avenues for your ambassadors to help one another rectify their problems. More experienced ambassadors may have faced certain problems in the past that they can share with newer ambassadors.

Apart from the aforementioned occasional networking events, you could set up an online forum or discussion group where your ambassadors can interact with one another and share their experiences advocating your brand’s products. It can also be a way for you to communicate with your ambassadors or to convey certain key messages.

6. Be Open to Suggestions

While the ultimate purpose of a brand ambassador programme is to spread word about your brand, you should harness the relationship ambassadors have with their followers to obtain feedback regarding your products. Apart from having connections with consumers, ambassadors are also consumers themselves, and can hence be an excellent source of feedback to allow for constant improvement of the brands’ product offerings.

In the case of Microsoft, a weeklong summit is held annually at their headquarters for their MVPs. (It’s what they call their ambassadors.) Along with making connections, learning more from experts, MVPs get to give their feedback directly to the company’s executives and product teams to help refine the product range.

7. Tiered Reward System

As you scale your programme further, you will realise that different ambassadors have different levels of performance due to varying levels of fame or advocacy methods. A tiered rewards system ensures that your best ambassadors will keep up their performances and others are incentivised to perform better. This will ensure that all your ambassadors remain both satisfied and motivated.

8. Give Your Employees A Try

Employees are an untapped marketing resource that many companies tend to overlook. They know the inner workings of the company and if treated well, they would definitely be willing to spread word about the brand’s products. After all, their lives already basically revolve around the brand. Just be sure to ensure that they fulfill their day-to-day corporate responsibilities! (They are first and foremost employees of the company.)

Deloitte, a professional services network, saw great increase in traffic to their page with over 50% coming from employees’ social media channels after they set up an ambassador program. In fact, one employee’s post transformed into an engagement for the firm and generated enough revenue to cover all costs of the program till then!

9. Start Small, Scale Up

Instead of implementing Brand Ambassador Programmes on a massive scale at once, you could always start small with just a few influencers. Other than being easier to manage, this lets you troubleshoot problems or issues more easily on a smaller scale before you adopt the programme on a larger one.

Furthermore, choosing only a small number of ambassadors affords a feeling of prestige and exclusivity. Those who are in the ambassador programme would feel valued and those who are not would want to be a part of it.

Do let us know how your brand ambassador programmes go and whether these tips were useful!

New Post has been published on https://popularchips.com/dailies/royal-wedding-dress-givenchy-stella-mccartney-instagram/

How Much Can a Single Dress Drive Engagement?

How much can a single dress drive engagement? By 3000%, yes, 30x the average engagement, if that dress is featured in the #RoyalWedding. Even if you take no interest in news about the British royal family, you must know that Ms. Meghan Markle (now Duchess of Sussex) was married to Prince Harry over the previous weekend.

Perhaps you would not know, however, that her wedding gown was a Givenchy Haute Couture item.

THE WEDDING GOWN: We are honoured to announce Ms. Meghan Markle wore a #Givenchy Haute Couture wedding gown custom designed by @ClareWaightKeller to the Royal Wedding. #RoyalWedding #PrinceHarry #MeghanMarkle

A post shared by GIVENCHY (@givenchyofficial) on May 19, 2018 at 5:23am PDT

Or that her evening reception dress was a Stella McCartney.

Congratulations to the new Duke and Duchess of Sussex! Ms. Meghan Markle wears a bespoke Stella McCartney high neck lily white gown in silk crepe to their Wedding evening Reception in Windsor. . #StellaMcCartney #RoyalWedding

A post shared by Stella McCartney (@stellamccartney) on May 19, 2018 at 11:58am PDT

If this is news to you, then you certainly would not have known that both Givenchy and Stella McCartney’s posts on their official Instagram accounts announcing this information drove their respective engagements for the single posts up by 3100% and 2800% as of the time of writing. Given that both brand accounts have followers that number in the millions and average engagement in the tens of thousands, this is certainly no small feat.

Let’s take a look at three important metrics to understand the full impact this wedding dress has had on the brands’ Instagram accounts as well as what we think about this impact. Today, we’ll be taking a look at:

Engagement

Top Posts

Audience Growth Rate

I. Marked Increase in Engagement

The impact of having the Duchess of Sussex wear your dress is perhaps most evident from the sharp increase in engagement over the wedding weekend. Both the Givenchy and Stella McCartney official Instagram accounts saw a sharp spike in the number of likes received over the weekend.

Likes received on the @givenchyofficial account from Feb to May generated via Popular Chips‘s proprietary platform.

Likes received on the @stellamccartney account from Feb to May generated via Popular Chips‘s proprietary platform.

Naturally, most of these likes have gone to the announcement posts featured at the beginning of this article, clearly indicating that it is the wedding itself that has prompted Instagram users to like the Givenchy and Stella McCartney posts.

What We Think

The pattern of likes received after the event seems to suggest that popularity for the announcement posts has spilled over to other posts as well, resulting in a general, overall increase in the number of likes received on posts made on both accounts. What remains to be seen is whether Givenchy and Stella McCartney’s audience will continue to appreciate and engage with their posts even after the royal wedding is long over.

While short and quick boosts in engagement do have their place in social media marketing, these boosts should ideally lead to long-term increases in engagement for them to be considered effective.

II. Multiple Wedding-Related Top Posts

To get a better idea of whether there may be long-term increases of engagement, we can take a look at the top posts for both accounts. We see that posts related to the wedding and the gown feature highly on the Givenchy account, with all five of the top 5 featuring the dress.

Top 5 posts from the @givenchyofficial account from Feb to May generated via Popular Chips‘s proprietary platform.

Similar analysis can be done for the Stella McCartney account. In this case, while the evening reception dress has obtained many more likes than normal, and other Stella McCartney dresses that were worn at the wedding and featured on their Instagram page also made it to the top 5 posts, it seems like the spillover effect has not been so large as to eclipse the rest of their posts that obtained high engagement in the last three months.

Top 5 posts from the @stellamccartney account from Feb to May generated via Popular Chips‘s proprietary platform.

What We Think

Many more of Givenchy’s top 5 posts have been taken over by those of (or related to) the wedding gown. This suggests that Givenchy’s audience prefers posts about the gown significantly more than their other posts made in the last three months. This is different from the Stella McCartney audience, for whom two posts, one about the death of a rhino named Sudan and another about the March For Our Lives movement in the US, actually received more engagement than some posts made about the wedding.

After the wedding hype dies down and both accounts return to posting their regular content, followers of Givenchy (especially the new ones who have followed the account thanks to the announcement about the dress) are probably less likely to continue liking the posts on the account, since they are not as interested in the regular content.

III. Increased Audience Growth Rate

The final metric we are looking at today is the increase in audience growth rate after the announcement posts. Due to Instagram’s restriction of information obtainable through the API, we were not able to retrieve the full information on audience growth but it is still quite obvious that both the Givenchy and Stella McCartney accounts experienced a boost in audience growth rate over the period of May.

Graph of audience growth for @givenchyofficial, generated via Popular Chips‘s proprietary platform.

Graph of audience growth for @stellamccartney, generated via Popular Chips‘s proprietary platform.

What We Think

In terms of audience growth (in percentage), the Stella McCartney account appears to have benefited more from producing Ms. Markle’s dress and announcing it on Instagram than Givenchy has. Yet, a quick look at their Instagram account seems to suggest that the increase in follower count has not led to an increase in engagement for non-wedding related posts since the event.

New Post has been published on https://popularchips.com/dailies/infographic-influencers-macro-vs-micro/

[Infographic] Influencers: Macro vs Micro

At a loss between choosing a macro or micro influencer for your brand? We are here to help! Here’s a quick infographic summary of our previous article!

New Post has been published on https://popularchips.com/dailies/yanny-or-laurel-the-most-popular-video-on-the-controversy/

Yanny or Laurel: The Most Popular Video on the Controversy

After the biggest controversy of the dress, the next divide is here – Yanny or Laurel?

What do you hear?! Yanny or Laurel pic.twitter.com/jvHhCbMc8I

— Cloe Feldman (@CloeCouture) May 15, 2018

I was puzzled at how one audio clip could garner different responses, with different people hearing something completely different and it seems like the rest of the Internet was equally puzzled since the whole thing has become viral.

Similar to the controversy of the dress, science can explain why people perceive the same thing in different ways. In this case, without diving too much into details, it involves the frequency and quality of the recording.

Okay, you’re not crazy. If you can hear high freqs, you probably hear “yanny”, but you *might* hear “laurel”. If you can’t hear high freqs, you probably hear laurel. Here’s what it sounds like without high/low freqs. RT so we can avoid the whole dress situation. #yanny #laurel 🙄 pic.twitter.com/RN71WGyHwe

— Dylan Bennett (@MBoffin) May 16, 2018

Many people (including celebrities) have hopped onto this wave, taking the chance to talk about something that has gone viral. The graph below for the number of times “Yanny” or “Laurel” was used allows us to identify the peak period of the hype. We can see that the controversy was debated the most between 17 and 18 May.

Sample graph for YouTube videos with text “Yanny” or “Laurel” in description generated via Popular Chips‘s proprietary platform

Since there are more than 500 videos on the topic on YouTube, how do we identify and determine which video should we watch? There are so many metrics which we can use to judge the quality and popularity of a video, including the number of views, likes, comments, and the number of subscribers a particular channel has.

Sample overview for YouTube videos on “Yanny or Laurel” sorted by no. of views generated via Popular Chips‘s proprietary platform

Perhaps we might choose the video with the highest engagement, since a high engagement suggests that viewers enjoyed the video enough to like it and comment on it.

Having watched the video for myself, its high viewership and engagement is justified by the fact that it was able to explain the controversy and has demystified the issue, allowing viewers to understand the different responses.

New Post has been published on https://popularchips.com/dailies/3-fun-ways-to-use-lnk-bios-newest-add-image-feature/

3 Fun Ways to use Lnk.Bio's Newest "Add Image" Feature

You get an image! You get an image! Everybody gets an image!

In true Oprah fashion, we present you with the latest update from Lnk.Bio – you can now upload an image for every link you have!

This exciting new feature, which has just been introduced today, is available to everyone on Lnk.Bio, whether you’re using the free or any one of the paid versions! It’s only been a few hours but some of us at the office are already geeking out over the enhancement in aesthetics we’ve seen on our private accounts.

We’ve put together a list of 3 simple ways you can use this function to beautify your Lnk.Bio profile and here they are!

1. An Image for Every Platform

(Image as seen on a phone, taken as a screenshot from a demo account)

Tired of seeing a whole bunch of lists on your profile? Want to add a personal touch to each of these links? Now you can! With this new update, you can attach a picture to each of your links and make the thumbnail a visual representation of what to expect at the other end of the click.

This makes the link more appealing and if your plain words weren’t enough to entice the audience, they would surely be more willing to click on your beautiful dog to visit your pet page.

2. An Image for Every Product

(Image as seen on a phone, taken as a screenshot from a demo account)

Instead of just having a hundred links of all the products that you have to offer for sale, you can now adorn your page with corresponding pictures to match the product!

Now everyone can see the beautiful products you have to offer without clicking and visiting each individual link. This works like a virtual gallery of products for sale and gives your audience a preview of what they could consider purchasing.

3. An Image for Every Dish

(Image as seen on a phone, taken as a screenshot from a demo account)

So here’s what’s up – many of you out there are food bloggers. Whether it’s Mukbang, or your own homecooking channel, the best way to whet your audience’s appetite would be to show them how delicious it looks!

You can now entice them into watching your Mukbangs or trying out your recipes by giving them a little taste (no pun intended) of what’s to come.

New Post has been published on https://popularchips.com/dailies/inspired-4-things-brands-instagram-new-emoji-slider/

Inspiration: 3+1 Things Brands and Influencers Can Do With Instagram's New Emoji Slider

Instagram released the new emoji slider just over a week ago, allowing users to poll their audience on how they feel about various subjects. Users ask a question and select an emoji, which their audience can then slide across the screen to select the extent to which they feel expresses themselves the best.

Today, we’ll tell you how to put these emoji sliders to good use.

Instagram’s New Emoji Slider [image courtesy of Instagram]

How Brands and Influencers Have Been Using the Emoji Slider

Since the emoji slider was released not too long ago, many brands have yet to start using the feature to their full advantage. Others have yet to use the slider for the first time. If you belong to either of these categories, we’re here to give you some inspiration to help you stay ahead of the Instagram marketing curve!

I. Poll Your Audience on Content

Both influencers and brands have been polling their audience on the content of their Instagram stories. Influencer @patrickstarrr asked his audience how cute Kris Jenner was when promoting his collaboration with her to promote the new Momager collection during the Mother’s Day period. @fentybeauty polled its audience on how much they loved their mothers over the same weekend, when they treated winners of their #STUNNAMOM contest to a Mother’s Day makeover experience.

Important Tips

Notice here that both influencers and brands do not ask how much users like their content. While this is something that you can definitely consider, since the emoji slider provides a simple way to gauge how much your users like your content, do note that users get to see the average results of all votes made after they have completed the poll. Make sure you are comfortable with the possibility of users expressing dislike for your content before asking questions of this nature.

II. Poll Your Audience on Products or Looks

Brands have also been polling users on how much they have love certain products or looks. @elfcosmetics asked users about their new lip product while @nyxcosmetics did the same for their eyeliners. Instead of a specific product, @maybelline asked users what they thought about a new warm look that they created with their products.

   Important Tips

While we have noticed that it is brands that have been polling about products, influencers can also do the same! You can do this when introducing a new product to your audience, or polling them about a product that has been tried and tested for you. Over time, this will help you find out what sorts of products your audience enjoys seeing you review/use.

III. Generate Hype

Before the launch or release of a new product or piece of creative content, brands and influencers can use the emoji slider to help generate hype in the lead up to the event. The results of the emoji slider poll also give the account holder an idea of how much more they might need to engage in promotions and what the general sentiment is towards the new release. The two examples below from @shudu.gram and @hudabeauty provide suggestions on how this can be done.

  Important Tips

For brands that have a launch every other week and influencers who release new content regularly, make sure you think of new and interesting ways to ask your audience how excited they are. Users who begin to see a pattern in questions asked with every launch or release will eventually get bored and stop engaging with the content.

Bonus Way to Use the Emoji Slider

Label Your Points

On the one hand, the simplicity of the new emoji slider makes it foolproof and easy to use. On the other hand, this simplicity also means a lack of specificity. Brands and influencers who are trying to poll their audience for sentiment might find this problematic, since users are essentially left to decipher what each point on the bar might mean. If you have this problem, consider the solution below.

hi I’m finally back with another post yay – put another one of those meter things (idk what it’s called) over mine and post it to let your followers answer – dm requests! I accept all ✨ – fc: 10888 – tags: #ig #instagram #story #igstory #insta #instastory #instagramstory #gaintrick #followtrick #gaintrain #followtrain #f4f #fff #follow4follow #gainpost #followpost #games #quizzes #arianagrande #kpop #roadto100k

A post shared by STORY GAMES | dm requests (@igstorythings) on May 17, 2018 at 5:17am PDT