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Check Out the Top 5 Male Beauty Micro-Influencers in Singapore

It remains the case that in most parts of the world, it is socially acceptable only for females to put on skincare products and to apply makeup. It should come as no surprise then that the beauty scene in most countries is filled with female influencers. But this beauty scene is expanding and it is gradually becoming more and more acceptable for males to show the world that they, too, wish to take care of their skin and to have that flawless finish that their female counterparts have achieved for the longest time.

Beauty brands who are looking to jump onto this trend should look to hiring micro-influencers in the scene. We’re going to help you with that by introducing you to 5 male micro-influencers from Singapore who could become the next big thing in the beauty scene!

Here’s the criteria* we have used to select these 5 micro-influencers:

Total no. of followers: < 50 000

Sorted according to number of local (Singaporean) followers

Percentage of male followers: > 30%

Must have mentioned a skincare, makeup, perfume or hair-care product in 2018

I. William Tan (@william82sg)

With 21.9k followers and 7.2k of them from Singapore, William has the highest absolute number of Singaporean followers of all the micro-influencers on our list! He is interested in “travel, dining, lifestyle and men’s grooming” and even has an arrangement with Black Hair Salon (@blackhairsalon) where followers can quote his name to get a discount.

Of all the micro-influencers we have selected, William is also the individual who has the greatest number of collaborations with skincare brands, having worked with popular names such as L’Oréal Men (@lorealmen), Kiehl’s (@kiehlssg) and Anessa (@anessasg).

Your skin won’t look young 👶🏻forever, of course. Start protecting it every day, even if the sun ☀ isn’t shining. … For convenience, I like the @anessasg NEW gold Perfect UV Spray Aqua Booster which is formulated with essence of fruit of rose, hyaluronic acid and glycerin. This UV Shield gets stronger when wet💦! ✔Sweat & waterproof ✔Stronger UV protection when in contact with sweat or water ✔Friction-resistant ✔Added 50% beauty skincare ingredients that gives long-lasting intense hydration & protection against premature skin aging & damage by UV rays ✔360° protection against UV rays from all angles Grab them at selected @watsonssg , Welcia-BHG BHG Singapore and @donkisg in Singapore! #anessa #anessasg 📷: @ivannavich

A post shared by William Tan 陈家辉 (SG) (@william82sg) on Jun 4, 2018 at 1:06am PDT

It’s time to get #BetterWithAge with L’Oreal Men Expert✨. Wrinkles, dark circles, eyebags — these are some of the skin problems that become common as we get older. Recognized as Singapore’s No.1 Mens’ Brand and the No.1 Anti-Ageing Brand, L’Oréal Paris Men Expert offers tailor-made technologies for every man’s skin. Introducing the NEW L’Oréal Paris Men Expert Vita Lift Anti-Ageing Moisturizer and Eye Serum, infused with French Vine Extract – a powerful antioxidant that reverses damage caused by free radicals, which causes ageing. I personally like the moisturizer because it is light and absorbs into the skin in seconds, leaving a non-greasy, non-sticky, ultra-light finish. You also have to try the eye serum which is the first of its kind in Loreal Men Expert’s range! Its metal tip applicator allows for easy application as you can massage the serum in without using your fingers Enjoy an introductory price of $18.10 each (Usual Price $25.90) for the month of June for both the moisturizer and the eye serum. Available at all major retailers. #lorealmen #lorealmensg #sp 📷: @ivannavich

A post shared by William Tan 陈家辉 (SG) (@william82sg) on Jun 1, 2018 at 5:01am PDT

Immerse with the most soothing, calming and refreshing iconic Calendula Collection from @kiehlssg. .. Formulated since 1960s, every bottle of Calendula product contains the finest quality ingredients and sun-dried hand-picked Calendula Petals 🌻. … My skin feels soft and refreshed after using these products. … [🌻COMPLIMENTARY SAMPLE KIT🌻] Yes, all you have to do is visit any @kiehlssg store and grab a Calendula Trio Sample Kit from the friendly Kiehl’s Customer Representative (KCR). Keep Calm and Calendula away! #poweredbypetals #kiehlssg

A post shared by William Tan 陈家辉 (SG) (@william82sg) on May 22, 2018 at 5:25am PDT

II. Gerald Png (@geraldpng)

In second place is Gerald Png with 21.1k followers, 6.6k of whom are from Singapore. Gerald was first runner-up in Teenage’s Gorgeous You! competition in 2015. Being a finalist in a beauty competition gives him an added advantage, since his followers are likely to associate him with his good looks. Some of them may even hope to achieve such good looks by using the products that he uses.

Gerald has collaborated with Lab Series (@labseries_sg) and Kinohimitsu (@kinohimitsusg) among other skincare brands.

Mirror mirror on the wall, who’s the fairest of them all? Back in China, 江苏，it was really sunny and I’m afraid that it’ll damage my skin due to the sunray but good thing I brought my @labseries_sg Day Rescue Defense Lotion SPF 35 PA ++++ with me! It is a lightweight, invisible and non-greasy daily moisturizer with loads of SPF protection uses Hydra-Endure Technology to hydrate and protect the skin from the sun’s damaging UV rays. So now even if it’s sunny, I wouldn’t need to be afraid anymore! Thank you @labseries_sg #labseriessg #labseriesformen #labseries #china #江苏

A post shared by Gerald Png (@geraldpng) on May 27, 2018 at 9:20pm PDT

Who says men can’t drink collagen? 🙆🏻‍♂️ A collagen a day definitely keeps your skin shiny and glowing every single day! Will continue to love and learn myself. ❤ Thank you to @kinohimitsusg for inviting me over for Collagen Day! #kinohimitsusg #collagenday #loveyourself

A post shared by Gerald Png (@geraldpng) on May 7, 2018 at 9:12pm PDT

III. Benjamin Tan (@benvoda)

With 40.5k followers in total and 6.5k of this audience from Singapore is Benjamin, who proudly calls himself a “Skincare Products Junkie” in his Instagram biography.

Many of you have been wondering what product do I use for my night facial routine! • For the past month, I have been trying @esteelauder ANR, the only night repair serum patent till 2033. It has been pretty good so far. Hope to achieve a more radiant me when I see you guys! #ELCBeautyInsider

A post shared by Benjamin Tan (陈政序)🐧 (@benvoda) on Feb 28, 2018 at 1:59am PST

Benjamin’s Instagram account sees an engagement rate of close to 8%, more than twice the Singaporean average of 3.77%, and this is in no small part due to his commitment to replying to his followers’ comments on the platform. In the example shown on the left, taken from the sponsored post above, he replies not just the followers who comment about the product he is promoting, but also those who have complimented him, creating a greater sense of closeness with his followers.

Estée Lauder appears to be Benjamin’s only collaboration with a beauty brand.

IV. Danil Palma (@whathebronte)

With 30.1k followers and 6.1k Singaporean followers is Danil Palma, who appears to have snagged himself quite a number of collaborations, with beauty and non-beauty brands alike. These brands include Red Bull, Zalora and Laneige among others.

Laneige’s new Water Bank products are a LIFESAVER! 🤩 It’s lightweight yet super hydrating— Hydro Essence is perfect if you have combi skin like me. ⠀⠀⠀⠀⠀⠀⠀ Pop by the Laneige Water Bar Pop-up at Plaza Sing from now till 20 May. Experience the different stations to find out your skin type and the hydration it needs! 💦 ⠀⠀⠀⠀⠀⠀⠀ #LaneigeWaterBarSg #LANEIGESG #Waterbank #MoistureEssence #HydroEssence

A post shared by Danil Palma (@whathebronte) on May 17, 2018 at 5:58am PDT

As of now, Laneige appears to be Danil’s only collaboration with a beauty brand.

V. Red Seo (@redseo)

Finally, Red is a micro-influencer with 7.9k followers and 4.0k of those from Singapore. Of the 3 influencers we have identified in this series, Red is the influencer who has the highest percentage of his audience from the country.

Red frequently does staycations at various hotels in Singapore, tagged with his own hashtag, #TheStaycationGuru, and many of his recent posts have been about the Fenty x Puma collection, but he also collaborated with Lab Series earlier this year to promote their facial products for daily use.

My daily face essentials – @labseries! 🙃✨ Thanks for always taking care of me @labseries_sg @zacharyzh! ❤ #labseriessg #labseries x

A post shared by RED SEO (@redseo) on Feb 4, 2018 at 8:06pm PST