Dreads for Days

The game itself is bad, yes. It was built up to be an exciting hit for kids to play at Christmas in 1982. So much in fact, that retailers bought WAY more stock then could every be sold based on the hype.

However, people at the time liked the game. It looks bad now, but the game itself was pretty on par with the times. It wound up selling 1.5 million copies. Which would be great, except Atari was expecting to sell 4-5 million.

While initial reception was positive, critics started panning the game as critics do. While it was no worse than most other games at the time, it was stil frustrating and hard to play. It could not live up to the hype that had been built and negative press built up quickly.

But what was ALSO happening was a flood of cheap imitations on the market. ET is a licensed game, and like all licenses comes at a higher markup. So if you wanted to buy a game for yourself or your kid, would you buy 1 game, or 2 for the same price?

Atari was also screwing around with how they handled their distributors. Just before the game went to public, but AFTER the game had been bought and shipped, Atari announced that they were cancelling every existing contract with distributors and signing with only a select few.

So distributors, now pissed off and with an abundance of games that were NOT selling and with prices slashed horribly to sell games that people were quickly losing interest in, retailers put their claims to return a collective 2.5-3.5 million copies back to Atari. Atari, unable to recycle the cartridges or resell them in any way, wound up burying them in the Nevada desert.

This caused the Video Game Crash of the early 80s that put a dark mark on video games until Nintendo (and in some small part other game companies) to revive later. 

 It was the perfect storm. An over-hyped overpriced game sold to an increasingly frustrated and over-saturated market with retailers scrambling to make a dime while Game Devs blame the market for poor sales.

PLUTO 2015