ERIC MORSE

Ecommerce: Innovative Green Day box set was the first of its kind — taking preorders, delivering instant grat tracks, and fulfilling in three separate shipments.

Watch the video, it’s good!

Ecommerce: Managed the D2C preorder that broke Warner’s digital sales records

Brand strategy: Data-driven branding and messaging go-to-market strategy for new Singer product and promotional partnership opportunities.

In-store marketing strategy: 12-month program to promote Coke products (especially non-soda drinks) in Wal*Mart stores around the country.

Multimedia campaign: Campaign strategy and messaging for the Johnson & Johnson nursing campaign. Turned a national shortage of nurses into a surplus.

Ecommerce: It was the work of scores of people and thousands of man-hours, but we succeeded in building the first-of-its-kind digital music superstore, centralizing all of Warner Music Group's offerings under one virtual roof.

Email + Social: Followers is one thing, engaged subscribers is another. By gating content, we boosted the email list to 180% of its size -- almost overnight. And the best part? Email engagement went up too.

Email marketing: A more sophisticated strategy and modular approach to layout design resulted in increased engagement — more than doubling clicks per clicker.

Email marketing: We boosted fan engagement and found unexpected conversion transactions when we instituted a robust welcome program for Cody's new email subscribers. You never get a second chance to make a first impression!

Email marketing: We worked with Epilepsy Advocate to provide awareness, outreach and support to the epilepsy community through an editorial-style email delivered directly to supporters' Inboxes.

Email marketing: When Halestorm released "The Strange Case Of..." we relaunched their email program, with a modular and responsive template design and more strategic approach to copy. Engagement metrics increased 169%.

Email marketing: A highly segmented strategy enabled Keppra XR to taylor their 6-month CRM campaign to different types of epilepsy patients, even providing financial support to those in need!

Content strategy: When Bruno's career blew up bigger and faster than anyone expected, we employed reg-to-stream video gating to harness the hysteria and turn viewers into return visits ... into community members.

Content + Social: Our mission was twofold: engage and inform. We had passionate community members looking for a way to take action, but we also had people who were curious and in need of more information. We put them both together to build a true movement.

I wrote scripts for our "host" personalities, aggregated all content and created digital marketing plans, including media buys.

Content strategy: As the rich media pioneers were preparing for their IPO, we took the company through a global rebrand, including an overhaul of their web presence. New content and brand positioning included a more engaging, irreverent tone and striking visuals.