KSB Reads

Choose Your Passion: A Short Motivational Message for  Designers & Creatives  Finding what you are passionate about is a journey in itself.

  Don’t be frustrated if you don’t feel like you know yet. Keep trying new things. It will come even if you have to build it. If you find your passion or find yourself hot on its trail, don’t give it up.

  What if you know what you have a passion for but you don’t do anything about it? This is the main problem with passion. You can have all the passion in the world for something but if you never do anything about it, that passion is useless.  

Maybe you work a good job that pays all the bills but it doesn’t allow you to truly follow your passion.

  You’re afraid of what will happen if you change things up. Yes, change is scary, but it’s not until we leave our comfort zone that we find what we’ve been missing out on.  Don’t settle for the bare minimum just because it’s working out right now. You will never know what you’re truly capable of unless you push yourself. But even when you pursue your passion, you will find yourself tripped up by failures and other obstacles. 

Twitter is a vast ocean of information that is constantly being washed over with new content every second of the day. This fact alone can make Twitter feel like an overwhelming marketing tool or one that is simply impossible to keep up with. The fact is that you don’t have to keep up with it all. You only have to effectively connect with one of the several distinct communication networks that exist within Twitter to make an impact.

To better understand just how our communication strategy should shift when reaching out to these various groups of contacts, let’s take a look at the 6 different networks as well as how we can more effectively shape our message to appeal to them.

"The way you perceive your life is what makes you happy or unhappy."

If negative assumptions or beliefs are consuming you, then chances of you being happy in your life are low. Cultivating a positive mindset, even when facing challenges, will allow you to experience happiness and live a more fulfilling life. It can be difficult to tell whether the negative thoughts are outside yourself or a part of your psyche.

Here are four powerful signs that it’s time to change your mindset.

Sign #1 – You Are Constantly Focusing on What’s Wrong

If you’re always fixated on your disappointments and worries, and never thinking about the things that are going your way, this is a sign that you’re current mindset is overrun with negativity. While you may be experiencing difficult times, the odds are that there is at least one thing in your life that is good. Take the time to be thankful for the good things in your life to help the negativity from completely overwhelming your perspective.

Sign #2 – You Forget to Celebrate Your Victories

If you tend to gloss over your victories, and feel angry when you suffer a loss, then it’s time to change your mindset. If you fail to take the time to celebrate the moment when something goes your way, it’s because you subconsciously believe you don’t deserve the victory. This sends the negative message that you will always fail. It is essential to believe that you are capable of real victory.

Achieving your goals is seldom an easy path to follow. That's why it is imperative to know how to stay motivated when it comes to getting what we want in the long run. It can be even harder today to stay focused, as we struggle with more distractions than ever before, like constant texting to 24/7 Internet access. If you need help staying motivated so you can accomplish your goals, here are five ways to help you stay focused, motivated, and enthusiastic on the road to reaching your goals.

Visualize Your Goal

If you want to stay motivated in achieving your goals, you need to visualize it down to the most minute detail. You need to see it, feel it, and hear the sounds that accompany the end result. Many of the world’s most elite athletes will visualize their performance ahead of time, which gives them the motivation they need to reach their goal of being successful in their pursuits.

Make a List of the Reasons You Want to Achieve the Goal

It is really easy to get blown off course in our busy and distracting world. This is why it is vital to ground yourself in your goal. Write down the reasons why you want to achieve a particular goal. Studies have shown that when we write by hand, manually connecting the letters, engages the brain more actively.

Stop allowing the pandemic and people to keep you down mentally.

Level up your mindset 👇🏽👇🏽

                     Our lives are a reflection of our attitude.

It can be easy to become negative and cynical toward the world without even noticing. With the continuous exposure to tragedy and injustice that we are exposed to daily, we can quickly start to experience our own heartache and distress. Not only is this negative attitude preventing you from enjoying your life fully, but it can also have a significant impact on your health and environment.

Here are five powerful ways that you can begin to cultivate a positive mindset and change your life.

Keep a Gratitude Journal

There are times when a single event can ruin your entire day, and an unpleasant interaction can overshadow the enjoyable parts of your day. With this awareness in mind, you can intentionally focus on the good parts of the day by keeping a gratitude journal. Every night, before you go to bed, write down five things that you’re grateful for and see how your attitude changes.

Reframe Your Challenges

You have to get into the mindset that there are no dead ends, only re-directions. Don’t let uncontrollable events render you helpless. Learn to control the effort you put in and have fun with the challenges that you encounter. Embrace challenges as a new adventure rather than attempting to resist an experience for growth.

It is extremely easy for anyone to embark on the pursuit of a worthwhile goal. However, maintaining the momentum and motivation to ensure you accomplish the goal is another issue altogether. When you lose your motivation, your determination, commitment, and passion are quickly tested.

The motivation you had when first embarking on the pursuit of a goal can be affected by many factors. When your motivation dwindles, you must do everything you can to rekindle the fire if you want to reach your goals. 

Here are three ways you can recapture your motivation and continue on the path to achieving your goals.

Readjust Your Focus

Imagine that you have a lot going on in your mind. Despite this, you decide you want to watch an excellent movie that completely absorbs you. As you are watching the movie, you notice that your anxieties and worries about your job or business dissipate. Depending on what you're watching, you find yourself laughing, crying, getting excited, or even agitated. That which you are focusing on is having an impact on your mood. While your personal circumstances haven’t changed, your new focus is changing how you’re feeling. When you readjust what you are focusing on, you can recapture your motivation.

The online collaborative whiteboard platform to bring teams together, anytime, anywhere.

Miro is a cloud-based collaboration tool for small to midsize businesses. The solution features a digital whiteboard that can be used for research, ideation, building customer journeys, and user story maps, wireframing, and a range of other collaborative activities. The solution’s whiteboard toolkit enables users to create mockups and schemes, write down ideas and leave feedback on other members’ input. Boards can be created using pre-loaded templates and can be converted into a presentation or saved as a PDF.

Miro also comes with an integrated library of icons, wireframes, and other content. Users can also upload files, images, and documents from their computer or Google Drive.

Miro is perfect for:

Remote collaboration

Ideation and Brainstorming     

Learn how to drive traffic and connect with your audience through video marketing.

Why your digital marketing strategy needs video content.

Videos capture peoples’ attention as few other content marketing efforts can, and their prevalence online is only growing. Videos are easy to engage with, which makes them an ideal way to showcase your brand and spur your audience to action. Adding a video to your website exponentially boosts your SEO rankings, which increases your chances of ranking on the first page of Google search results by 50x.

Which type of video is right for your business?

Before you begin shooting, ask yourself a few key questions about your goals and resources. Remember that the video you produce will reflect your company; you want to make production decisions, including everything from the script to the filming location, with your brand identity and target audience in mind.

Settle on a clear goal for your video. This will make it easier to pick which tools, video format, and platform will best reward your marketing efforts. A short video announcing a sale will be very different from a two-minute brand story video. The former might include a call to action, and success metrics and stats will be focused on conversion rates and click-through rates, while the latter’s success might be gauged by engagement rate and raising brand awareness through impressions.

Video marketing content platform and budget considerations.

If social media is your final destination, you’ll want to plan for smartphones and smaller screen sizes and keep in mind that younger audiences tend to watch videos on social media channels, which lends itself to shorter content. You may even consider a talent budget to hire an influencer. For longer content, embedding a video from your YouTube channel or Vimeo is a better option, as these venues allow for high resolution streaming without long loading speeds.

A brand should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.⠀

Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want. -Marty Neumeier (“The Brand Gap, Revised Edition”)

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged. -Marty Neumeier

Branding is the process of connecting good strategy with good creativity.-Marty Neumeier (“The Brand Gap, Revised Edition”) Page.149