I Am Not A Clever Man

Väinö Blomstedt (1871-1947) Finnish

I say this as someone who sells pottery, and many people who see my art assume I am using art as an outlet to “express myself.”

I am not.

I use art to challenge myself. A lot of what I do is the equivalent of doing a hard sudoko or a half marathon, answering the question of “can I do this?”

I use art to question things and explore ideas. Finding physical synthesis between concepts and working out a design to its end state.

I use art to make money. I make some things just because I suspect they’ll sell well, and I keep making them when they do.

This idea that an artist is “putting themselves out there” every time they create is not only stupid, but harmful, and it kills critique and analysis.

Yes every creative work is influenced by its creator, but the most preliminary step of analysis is to define the purpose of a work of art (functional, narrative, entertainment, persuasive, decorative, ceremonial, etc.) and a vanishingly small percentage of that is self-expression. Even then, it’s generally tied to the self’s relationship with something else—perception, society, etc.

It’s very tiresome to have people assume they know you because they like (or dislike) your art, to make assumptions about who you are and how you approach the world. It’s nothing new— people called the Impressionists insane and the Fauvists degenerate. And now people are expected to hand out their identities and traumas to prove they have the right to explore certain subjects.

In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.