hey hey hey

Basically, the 1% Theory dictates that in every fandom, on average, 1% of the fans will be a pure, unsalvageable tire fire. We’re talking the people who do physical harm over their fandom, who start riots, cannot be talked down. The sort of things public news stories are made of. We’re not talking necessarily bad fans here- we’re talking people who take this thing so seriously they are willing to start a goddamn fist fight over nothing. The worst of the worst.

The reason I bring this up is because the 1% Theory ties into an important visual of fandom knowledge- that bigger fandoms are always perceived as “worse”, and at a certain point, a fandom always gets big enough to “go bad”. Let me explain.

Say you have a small fandom, like 500 people- the 1% Theory says that out of those 500, only 5 of them will be absolute nutjobs. This is incredibly manageable- it’s five people. The fandom and world at large can easily shut them out, block them, ignore their ramblings. The fandom is a “nice place”.

Now say you have a medium sized fandom- say 100,000 people. Suddenly, the 1% Theory ups your level of calamity to a whopping 1000 people. That’s a lot. That’s a lot for anyone to manage. It is, by nature of fandom, impossible to “manage” because no one owns fan spaces. People start to get nervous. There’s still so much good, but oof, 1000 people.

Now say you have a truly massive fandom- I use Homestuck here because I know the figures. At it’s peak, Homestuck had approximately FIVE MILLION active fans around the globe.

By the 1% Theory, that’s 50,000 people. Fifty THOUSAND starting riots, blackmailing creators, contributing to the worst of the worst of things.

There’s a couple of important points to take away here, in my opinion.

1) The 1% will always be the loudest, because people are always looking for new drama to follow.

2) Ultimately, it is 1%. It is only 1%. I can’t promise the other 99% are perfect, loving angels, but the “terrible fandom” is still only 1% complete utter garbage.

3) No fandom should ever be judged by their 1%. Big fandoms always look worse, small fandoms always look better. It’s not a good metric.

- explorers research game opportunities, they don’t mind playing alone, usually don’t hurt others, but sometimes they can exploit game weaknesses

- achievers play to win, to gain points, popularity. They need both explorers who know all perks, and socializers - as their followers and support

- socializers - they play because their friends are all here, they like to be together, they are usually most of the players, they can be easily led astray

- killers - for some reasons they come to hurt others, be it hurtful remarks in the chats or disturbing behavior

A tiny amount of killers is manageable and even profitable. (All four types are important). Killers raise stakes for the achievers, give socializers something to talk about in their groups and give explorers incentives to invent something new.

Angered explorers are the top predators here - but they must be seriously offended, and since they play on the outskirts of the game, killers rarely fight them. Killers usually go for the weakest (socializers) or most noticeable (achievers).

On the other hand, some of my best times in fandom have been in calm, sane corners of fandoms that I knew had raging dumpster fires going elsewhere, but I never had to deal with them because my part of the fandom was quite nice.

If you feel like a fandom is getting too toxic, that hopefully shouldn’t mean you can no longer enjoy the things you like, either the canon or the fandom. Your first step should be to stop following/engaging with people who propagate the toxic behavior and replace them with people who create things you actually like. This can include unfollowing, tag blocking, or even blocking blogs. You have to actively step away from that 1% – which might take some doing, & will likely require unfollowing more than just one person/blacklisting more than one tag, since toxic fandom types often seem closely interconnected, whether they’re friends encouraging each other’s drama or enemies constantly fighting back and forth – and go looking for the other 99.