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Look, I may not be an explorer or an adventurer or a treasure seeker or a gunfighter, Mr. O'Connell.
The Mummy (1999) dir. Stephen Sommers

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Why aren’t AI companies competing directly with their customers?
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2026/07/13/go-meta-meta/#meta-meta-meta
"I often wonder what the Vintners buy/One half so precious as the Goods they sell" -The Rubáiyát of Omar Khayyám
I first encountered that quote from someone extolling the virtues of bookstores, and it stuck with me, because for most of my childhood, every bookstore visit ended with me broke and wishing I'd had three times as much to spend.
As a larval hyperlexic, I just didn't understand what a bookseller could possibly buy with my money that was better than the books they already had? Of course, then I became a bookseller and discovered that Sturgeon's Law ("90% of everything is shit") applies to a bookstore's wares as much as it does to anything else. I also acquired a monthly rent obligation and discovered just how important money could be.
Nevertheless, Omar Khayyám's question stuck with me, especially when I fell down a years-long rabbit-hole of learning about scams and the finance sector (but I repeat myself). Every get-rich-quick schemer will tell you that they've found the infinite money hack, which they will sell to you for a remarkably reasonable sum. Likewise, every stock picker claims they can outperform a simple low-load index fund, and all they ask of you is a few hundred basis points in exchange for multiplying your wealth beyond the dreams of Creosote. Neither one has a good answer to Khayyám's question: if you can make all the money with your amazing system, why do you need my money?
This is a question that needs to be forcefully put to AI hucksters. In their more expansive moments, the Altmans and Amodeis of the world will tell you that they're planning to teach the word-guessing program so many words that it will wake up and become god. DOGE's broccoli-haired brownshirts laughed in the faces of the NIH lifers who begged them not to vaporize their long-running cancer research projects: "General AI is around the corner and it's going to cure cancer. Cancer research is a waste of money!"
Which all raises the question: if you've truly incubated a foetal demiurge in your "AI lab," why are you offering to sell it to me? What do the AI hucksters buy/One half so precious as the Gods they sell?"
Oh, that's easy. It's a landlording scheme.
The last couple years experimenting with AI I've come to the conclusion that the main reason it works isn't a mystery because it has to be a mystery. It's a mystery because they need it to be.
That's why they've been hogging all the RAM and GPUs to the point of ordering the entire yearly worldwide supply in advance.
That's why they keep building data centres despite demand not justifying it.
That's why every open source model China releases is a hit to the stock market.
The secret sauce behind LLMs isn't really as demanding as they claim. There's waste built into it.
Every response within a chat sends the entire message chain through the robot's brain. It doesn't have loading bars, it doesn't let you calculate how many tokens you've used, it doesn't even let you see when you're crossing the limits until you're there.
It's almost like they don't want you to have control over how much you use.
ChatGPT in particular is prone to scope creep. It subtly talks you into expanding the reach of your projects to require more computation. It always delivers 90% of a project, with something missing so you ask another question.
Claude turns everything into a file creation request, even if it can deliver in plain text just fine. It's enticing to see how your simple table becomes a fancy react file or an HTML with heavy formatting.
Neither of these issues are present on DeepSeek or on local models. Which means they aren't inherent issues with LLMs.
It's not a bug, it's a feature.
They want you to keep paying unmetered rent. They do tricks to convince you to spend more than you meant making something bigger than you planned. They do this subtly, to make you think it was your idea.
The thing is, Chinese local models prove that we already have good enough AI for most things. It's plateauing in capacity, it needs to grow in efficiency and memory use. But intelligence is already at J.A.R.V.I.S levels, and can run fine on consumer grade hardware. We've reached a stability point.
The problem is you can't raise rent on stability. So you just keep throwing compute at the problem until you can justify asking for more money. Which is why they choke the memory market.
If nobody can buy memory, nobody can run local AI. If no one can run local AI, they have to keep paying unmetered rent. Development is slow, and importantly, the black box remains a black box.
That's why every memory breakthrough comes from Chinese companies. Because they're the only ones sharing their data. Capitalist companies don't want people to study how the models work.
With subscriptions, there's rent seeking. With local models, there's reverse engineering. Once enough people get their hands into the guts of the robot it won't be long before we figure out exactly how they work, and find more efficient ways to make them that don't require as many data centres.
Meanwhile, Fable and GPT 5.6 are being shadow marketed with all these rumours about how dangerous they are, and AI companies are begging for regulations from the government. Yes, they want control of those regulations, but that's not all.
What they're really after is a government ban on local AI. They want to cut off access so that they control all the intelligence.
Eventually, the goal is making contracts with large corporations to employ their robots instead of people. If no one has local AI, because they can't understand it or because it's illegal, then they can no longer compete against a faster worker that demands no labour rights, even if it does C+ work at best.
And that's where the real fun begins. And by fun I mean starving out the working class.
They aren't competing directly with their customers yet. First they have to educate them, jus like Spotify educated their consumers into forgetting how piracy works. They have to make them reliant on cloud compute, just like how Google Drive made everyone reliant on its storage before raising prices. And they want them to be ignorant of how much energy anything takes.
That's going to take one generation.
Not long ago every teenager knew how to use a computer. Now they depend on Apple for everything. It's a masterful business model. So what if we could apply it to every form of labour?
It's okay, just hand us your credit card and we'll do the rest. How much, you ask? Don't worry about that. Just keep your monthly payments coming. Oh, you can't afford it? You want your computer to do it? Well fuck you, we bought all the computers, so now you work for us.
The tech has never been the conspiracy. It's the business model.
Samus in the CDI
Part of my Metroid crossover series
no matter how little you think you know about history you shouldn’t beat yourself up over it because there is always someone who knows less than you and is more confident about it. someone once said that bridgerton was medieval to me
another person also thought that the middle ages were the period in between wwi and wwii so you should always be proud of yourself for having any sort of knowledge about the medieval period. i’m proud of you for not thinking fdr was an important medieval figure.
Detail from Crucifixion and Last Judgment diptych by Jan Van Eych Painted circa 1440/1441 At Metropolitan Museum of Art, New York Oil on canvas transferred from wood

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You know, there's this cliché that teenage boys always eat massive amounts, but teenage girls really aren't that different if they're not suppressed by diet culture and body shaming. Like, I was a teenage girl who frankly just stopped bothering to fit into mainstream beauty ideals at some point, and I would regularly make myself just one big massive pot of pasta and devour it completely. This wasn't even stress eating or anything, I just genuinely needed the energy because you know, I was a teenager and my body was developing. I feel like so many teenage girls think they need to eat as little as possible to be petite and pretty, but the truth is that your body is developing just as intensely as teenage boys' bodies. Eat more, please, your body needs it.
This is especially true for anyone who is also an athlete of any sort. When you are growing and physically active, you need a LOT more sleep and food than when you're not.
Also shout out to my friends' dad in the year 1999 telling a group of 14-15 year old girls in an ultra competitive marching band* something like "WOW you girls inhale everything. No one in this group eats like a bird that's for sure..." likely contributing to countless negative thoughts among us. I mean, it stuck with me for nearly 30 years now.
Whoa, whoa, whoa. What? What's happening? A hug. It's, uh, usually not something one does by themselves. Oh, I— wait, I do the same? Would you just get in here?
PROJECT HAIL MARY (2026) dir. Phil Lord & Chris Miller
The summer between the end of high school and the start of college, I wrote a ridiculous play about pirates and put on a staged reading with some friends at an amphitheatre at a local park before a small audience of friends and family. It was never published or staged again. But I just got a message from an old high school friend I haven’t seen in years. He accidentally quoted the play in a conversation with friends, was asked what he was quoting, he couldn’t remember either, and wracked his brain until he finally remembered it was that silly play reading that we did one day in the park over 10 years ago. It made me happy. (The line was, “Huzzah for mercantilism!” by the way.)
A very tiny percentage of creators go on to be famous, but that doesn’t mean that people don’t remember little things you did for years and years. Who came up with most of the world’s most famous jump rope rhymes? Who coined some of the famous idioms we use in daily speech? Who made up ‘Jingle Bells, Batman Smells?” Somehow, all of these things stuck and spread around.
When I was a small child, I saw a high school put on a production of the musical HONK. In one song, the mother duck describes various dangers that her baby should avoid in the water, including fishing line, which could strangle him. A member of the ensemble played the role of fishing line, doing a maniacal laugh and over-the-top strangling motions, and I found it hilarious– and to this day, that’s an example I often think of when talking about how ensemble members can still stand out in theatre. The guy who played the role might not even remember that he did that, but I do.
I took Suzuki violin lessons as a kid. The teacher made up lyrics to some of the songs, and she let her students make some up, too. Now whenever I hear the instrumental of one of those pieces, I always remember these ridiculous lyrics about a skunk that we sang in violin class. I don’t even know which student invented them!
In middle school, I found a video about atoms parodying Bill Nye made by some kids for a school product. It probably had less than 1,000 views, but I think of quotes from that video all the time. They had a parody of “We Will Rock You” with the chorus, “Protons, neutrons, electrons” that I think about a lot.
I just love that this is part of human life. Our memories don’t just pick up quotes from great art, literature, and music, but little things, too.
New York empties out on holidays, so this little Dachshund had Madison Avenue at 30th Street all to himself. July 4, 1958.
Photo: Associated Press via Stuff Nobody Cares About

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the european mind cannot comprehend the 48 oz dunkin bucket
Excuse me while I look something up...
1.4 litres????
they had 19 year old /pol/ users going through all federal spending and deleting anything where the words were too big to understand
I love everybody. I have so much in my heart. I dont like a lot of people but I love eveybkdy

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The other day my wife told me about this influencer who said she needed to go on ozempic so she could go from 130 lbs down to 115 and I really cannot stress the degree to which we have so COMPLETELY lost the plot with this glp1 shit. Like not only are people are going on this shit for purely cosmetic purposes, the cosmetic purposes are delusional. This is the kind of mindset that gives people eating disorders but now because you can get a prescription instead of having to starve yourself or enduce vomiting a big swath of the general public seems eager to go along with it. Body Positivity did not go fucking far enough because I am being so real when I say that fatphobia is more of a public health crisis than obesity has ever been
People making a choice feminism argument for Ariana Grande looking skeletal have me feeling like this