video games were a mistake

Did Sam do something different with his hair, or...? 🤔

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The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

pack it up boys we've made a social blunder

let's run that again

one more time normal style

I'm going to become a statistic

further proof god is out to get me

it's because I tore my acl senior year

I couldn't do it for religious reasons

my ex took my talent in the divorce

Now, as to how it works and the specific implementations of the dogshiticity, here is what I have observed from initial experimentation:

OP will get notified of all reblogs, so far as initial testing has gone. This includes tagged reblogs, commented reblogs, and uncommented-untagged "silent" reblogs. This also continues to include reblogs-of-reblogs. The only place OP will be able to see this is in their activity feed, because there is no longer any single location to see all notes/ reblogs on a post. Nobody else will be able to see ALL reblogs.

OP will get notified of any replies directly to their original post. So if you chatter in the notes of the original, OP will see that.

OP will get notified of any likes directly to their original post.

OP will NOT get notified of any likes to commented subsequent reblogs, as those now form a "new" post. Anyone wishing to leave a like should click the like button on OP's section of a reblogged post, otherwise OP will not know.

OP will NOT get notified of any discussion in the notes on comment-reblogs, as those are discussions on a "new" post.

OP will NOT be able to find any specific reblog chain, because for OP the notes on their post will only ever show the direct-from-OP reblogs and never any subsequent ones.

OP will NOT be able to find anything in their notes, and the Activity Feed is not a reliable place to be able to go hunting for other people's previous reblogs.

OP will NOT be able to turn off reblogging on a post, so there is no way to keep a post contained if it takes off in a way you don't want it to.

Every chain effectively becomes a complete silo, unconnected to any other reblog and only barely connected to the original post.

We will NOT be able to scroll through the notes of a post and look for funny tags or interesting comments, because the notes are now wildly fragmented and there is no central reference point. So it will not be possible to look through the notes and see if a hundred other people have already said that thing you were about to say.

OP will NOT be able to do anything to stop a harassment campaign that fills their activity feed, but also will not be able to find any of it in the notes of their post unless the harassers reblog directly from OP every time. This is a feature which will absolutely be used to harass people.

It is also VERY unhelpful that we don't have language to easily disambiguate "comments" (as in, a reblog that someone added something to, thus creating a new post) and "comments" (non-reblgo chatter that happens in the notes). Not that we can reliably see either of those any more.

So! Now you and I are armed with this valuable knowledge about how the new system works, please go to tumblr's feedback form and explain why this is a series of bad problems that you would like them to stop doing.