WE GOT MARRIEDĀ is a south korean reality variety show that simulates married life between two celebrities. each couple is given a series of missions and milestones that real newlyweds might experience, from decorating their first home and meeting the in laws to celebrating anniversaries and navigating the ups and downs of domestic life.
from 2008 to 2017, the show's charm came from pairing complete strangers together and watching them slowly settle into the role of husband and wife. some of its most beloved couples included sungjae and joy (red velvet), mark tuan (got7) and sana (twice), as well as solar (mamamoo) and eric nam, all of whom became fan favorites despite barely knowing each other before filming.
in 2019, however,Ā we got marriedĀ reinvented itself. rather than matching complete strangers, the production team began pairing celebrities who already shared undeniable chemistry within the industry. whether they were close friends, longtime colleagues, or simply two idols fans couldn't stop talking about, the new format leaned into relationships audiences were already invested in. notable couples included wonyoung (ive) and karina (aespa), beomgyu (txt) and yeonjun (txt), and ryujin (itzy) and winter (aespa). several couples eventually confirmed that they had started dating after their time on the show, earningĀ we got marriedĀ a reputation as k-pop's very own cupid. before long, fans were flooding the production team's inbox with requests for their dream pairings. no longer just a glimpse into married life, the show had become the industry's biggest matchmaking phenomenon.
SEASON 10 introduces a fresh lineup of fifth generation idols, promising new couples, new stories, and new marriages for viewers to obsess over. among them, one pair immediately steals the spotlight: mayumi from newjeans and james from cortis. unlike the other couples, whose appeal lies in quiet romance and effortless sweetness, the two are fueled almost entirely by competition. every mission becomes a contest, every game a battle of pride, and every victory another excuse to challenge one another. viewers quickly compare them to one of the show's most memorable rival couples, jimin and jeongyeon.
their casting, however, isn't without controversy. only months before filming, headlines spread across every major news outlet claiming that the two hybe artists openly disliked one another after their awkward interactions during an award show. curiosity exploded overnight as fans bombarded the producers of we got married to let them in on the show to further see their dynamic. of course, some only phrase it as a joke, without knowing that the two idols will be participating in the next season nonetheless.
during the first few episodes of the show, the tension is impossible to ignore. from them being seen rehearsing conversations with the producers, to their painfully stiff interactions, it is plausible to say that they seem more interested in getting through filming than enjoying each other's company. yet with every episode, the distance between them slowly disappears. the teasing becomes effortless, as smiles come more naturally. their chemistry begin to feel less like acting and more like something neither of them can fake.
BEHIND THE CAMERAS, however, lies a story the public was never meant to know. mayumi and james share a history dating back to 2021, when they were both trainees under hybe. they fell in love long before debut, only for the relationship to end in heartbreak after a series of unfortunate circumstances and unresolved misunderstandings. neither ever received the closure they needed, allowing hurt feelings to harden into resentment. for years, they avoided each other around the company. if their groups crossed paths, they looked the other way. dance challenges were declined simply to avoid standing side by side, greetings became nonexistent, and despite sharing strikingly similar personalities and interests, fans never once saw them interact.
their silence finally drew attention during an award show, where their seemingly cold reactions to each other's performances ignited endless speculation online. overnight, every headline painted the same picture: hybe's two rising idols couldn't stand each other. hoping to quiet the rumors and repair their public image, the company reached an agreement with the producers ofĀ we got married. despite both mayumi and james strongly objecting, they were announced as one of season 10's featured couples. now, they're expected to convince millions of viewers that they're happily married (even if itās fake).
can they keep the act alive long enough to fool the public, or will the past they've spent years avoiding finally force them to confront everything left unsaid? perhaps somewhere between scripted dates, competitive missions, and quiet moments away from the cameras, they'll find the closure they were never able to give each other.
or perhaps they'll realize that some love stories don't end when two people walk away, they simply wait for the right moment to begin again.
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