Apparently the dude who runs the crematorium is just fundamentally confused about how advertising works. He actually thought that the way you made an ad was you found a picture that got people’s attention … and then also included information about your company. He was genuinely surprised and baffled when people thought there was any relationship between the (independently nonsensical) captioned image and his cremation business. There were two more ads in the series that are equally, just… so much…

“I was just trying to get people to stop for a second and see the picture, and then my company’s name. That was it,” Oliver King tells the Riverfront Times. “The two are not supposed to be related, except that’s my daughter and my company.”

These pickled onions ain't shit

TWO THIRDS BEER AND ONE THIRD MILK

WHITE GILGAMESH IT MAKE YOU SICK