Why use Animation?
Did you know, when a visitor enters your site you only have roughly 6 seconds to grab their attention; what can you produce in 6 seconds that will keep your visitor on your website? Did you also know that there is a 58% increase in retention while watching videos and this heavily applies to animation videos?
Are you getting what weâre suggesting here?
Animated videos are becoming highly popular and itâs because they are so successful in engagement and retention that their appearance is growing. But firstly you have to make the decisionâŚ
âŚWhy Animation?
Exactly, why does your company need to use animation?
Firstly, Social media is a key marketing tool and everyone is trying to shout over the top of each other. But posts with imagery and video receive up to 95% more interaction than just text posts alone, so get ahead of the game and get your posts noticed.
Users watching your animated video will also remember 65% more of the content than if you were to just use text alone â making your content more memorable!
Animated videos will also help boost your site in the rankings. I bet you didnât know that 95% of the population are regularly watching online video. A video on Youtube â which can also appear on your own website â can attract online search and direct traffic to you. Youtubeâs home page is the second-most popular search on the web, behind only Google search. And Youtube videos appear in Google search rankings, giving you two chances to be found for each animation.
But where can I use animation?
Animation can be integrated into any part of your business. From a 15 second social media snippet, to inclusion in your company video, to training video, to e-learning, to product videos and content marketing.
I bet by now youâre thinking â âThis blog is going on a bit.â
I bet youâre also thinking â âIf animation works so well, why are you even writing this blog?â
Good point. Let us explain our point literally: click here















